Real-time
Two-way sync
Changes in Bingads or SAP S/4HANA instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ ERP
Bingads to SAP S/4HANA integration — real-time, two-way sync
Keep Bingads and SAP S/4HANA in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Bingads and SAP S/4HANA
Feed the real customer, order, and revenue records from SAP S/4HANA into Bingads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. SAP S/4HANA holds exactly that: Production Orders, Business Partners, Sales Orders, Purchase Orders that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Production Orders, Business Partners, Sales Orders, Purchase Orders in SAP S/4HANA with Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions in Bingads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Bingads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Bingads flow back onto the record in SAP S/4HANA.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Feed S/4HANA financial and logistics documents into a data warehouse for reporting without custom ABAP extracts.
- 02 Keep supplier records aligned between S/4HANA procurement and third-party spend platforms.
- 03 Push campaign structure - campaigns, ad groups, ads, keywords, and negative keywords - from a planning database into Microsoft Advertising through the Campaign Management or Bulk service.
- 04 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
Common sync patterns
Suppress or target existing customers
Because SAP S/4HANA knows who is already a paying customer, Bingads can exclude them from acquisition campaigns or single them out for renewal and cross-sell.
One customer identity across both systems
A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.
Lifecycle triggers from back-office events
A first order, a renewal, or a lapsed account recorded in SAP S/4HANA appears in Bingads within seconds, ready to start or stop a lifecycle campaign.
What you can sync between Bingads and SAP S/4HANA
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bingads objects | SAP S/4HANA objects | How this pairing syncs | |
|---|---|---|---|
| Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. | Billing Documents (Invoices) Invoice data pushed to CRMs and payment or collections tools for finance visibility. | Audiences & Remarketing Lists is specific to Bingads and Billing Documents (Invoices) to SAP S/4HANA — each maps to any object or custom field on the other side. | |
| Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. | Deliveries Outbound delivery status synced to customer-facing systems for order tracking. | Conversion Goals & Offline Conversions is specific to Bingads and Deliveries to SAP S/4HANA — each maps to any object or custom field on the other side. | |
| Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. | Journal Entries Financial postings read into warehouses and consolidation tools for reporting. | Ad Extensions (Assets) is specific to Bingads and Journal Entries to SAP S/4HANA — each maps to any object or custom field on the other side. | |
| Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. | Customer / Supplier Roles Role-specific views of Business Partners mapped to CRM account types. | Accounts, Customers & Users is specific to Bingads and Customer / Supplier Roles to SAP S/4HANA — each maps to any object or custom field on the other side. | |
| Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. | Production Orders Manufacturing order status surfaced in planning and operations tools. | Performance Reports is specific to Bingads and Production Orders to SAP S/4HANA — each maps to any object or custom field on the other side. | |
| Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). | Business Partners Unified customer and supplier master records, the anchor entity for CRM-to-ERP account syncs. | Campaigns is specific to Bingads and Business Partners to SAP S/4HANA — each maps to any object or custom field on the other side. |
How changes propagate between Bingads and SAP S/4HANA
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bingads SAP S/4HANA Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is written to SAP S/4HANA through its API, with automatic retries and rate-limit backoff.
SAP S/4HANA Bingads Interval-based propagation
DetectionStacksync polls SAP S/4HANA for changes on an incremental schedule, reading only records changed since the previous pass. Polling on change timestamps exposed by the OData services.
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
- SAP S/4HANA: Subject to the platform's API rate limits, which vary by edition and communication arrangement.
What ships with Bingads ⇄ SAP S/4HANA
Connect Bingads and SAP S/4HANA for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–SAP S/4HANA connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bingads or SAP S/4HANA data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bingads or SAP S/4HANA record.
Observability
Monitoring
Track your Bingads ⇄ SAP S/4HANA sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bingads and SAP S/4HANA.
How the Bingads and SAP S/4HANA connectors work
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
SAP S/4HANA
- Integration surface
- OData REST APIs (v2/v4), with SOAP, BAPI/RFC, and IDoc interfaces on on-premise editions
- Authentication
- OAuth 2.0 with communication arrangements on cloud editions; basic auth or certificate-based on-premise
- Change detection
- Polling on change timestamps exposed by the OData services; business events can be emitted through SAP's event infrastructure on cloud editions
- Capabilities
- read · write
- Rate limits
- Subject to the platform's API rate limits, which vary by edition and communication arrangement
How it works
How to connect Bingads to SAP S/4HANA — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bingads and SAP S/4HANA with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bingads
connected
SAP S/4HANA
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bingads and SAP S/4HANA objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bingads ⇄ SAP S/4HANACustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bingads SAP S/4HANACompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bingads and SAP S/4HANA integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Bingads and SAP S/4HANA: authenticate both systems, choose the objects to sync (such as Bingads's Audiences & Remarketing Lists and Conversion Goals & Offline Conversions), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes — Stacksync ships production-grade connectors for both Bingads and SAP S/4HANA. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. On SAP S/4HANA: Polling on change timestamps exposed by the OData services; business events can be emitted through SAP's event infrastructure on cloud editions. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the SAP S/4HANA side: Production Orders, Business Partners, Sales Orders, Purchase Orders, plus custom fields where SAP S/4HANA exposes them. On the Bingads side: Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Bingads and SAP S/4HANA: Suppress or target existing customers; One customer identity across both systems; Lifecycle triggers from back-office events. Because SAP S/4HANA knows who is already a paying customer, Bingads can exclude them from acquisition campaigns or single them out for renewal and cross-sell.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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