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Database ⇄ Marketing

AWS Aurora PostgreSQL to Bingads integration — real-time, two-way sync

Keep AWS Aurora PostgreSQL and Bingads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect AWS Aurora PostgreSQL and Bingads

Give your team Bingads's contacts, campaigns, and engagement in AWS Aurora PostgreSQL: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in AWS Aurora PostgreSQL, hard to get into campaigns without manual exports.

Stacksync mirrors Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions from Bingads into Views and materialized views, Foreign keys, Replication slots and publications, Databases and schemas in AWS Aurora PostgreSQL field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in AWS Aurora PostgreSQL, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Feed operational dashboards from a read replica while the writer handles sync traffic.
  • 02 Expose ERP records such as customers, orders, and invoices as Postgres tables the engineering team can query and update with plain SQL.
  • 03 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
  • 04 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.

Common sync patterns

Build audiences from your own data

Segments computed in AWS Aurora PostgreSQL from product usage, orders, or account status sync into Bingads as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in AWS Aurora PostgreSQL beside the matching customer record, ready for reporting and revenue attribution.

React to marketing changes as row changes

A new lead, form fill, or list change in Bingads arrives as a row change in AWS Aurora PostgreSQL, so scoring, jobs, and notifications run in the tooling your team already uses.

What you can sync between AWS Aurora PostgreSQL and Bingads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

AWS Aurora PostgreSQL objects Bingads objects How this pairing syncs
Replication slots and publications The logical replication objects that power log-based CDC. Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. Replication slots and publications is specific to AWS Aurora PostgreSQL and Ad Groups to Bingads — each maps to any object or custom field on the other side.
Databases and schemas PostgreSQL's two-level namespace scopes which tables a sync connection targets. Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. Databases and schemas is specific to AWS Aurora PostgreSQL and Ads to Bingads — each maps to any object or custom field on the other side.
Tables The core sync unit; rows are matched across systems by primary key. Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Tables is specific to AWS Aurora PostgreSQL and Keywords & Negative Keywords to Bingads — each maps to any object or custom field on the other side.
Rows Inserted, updated, and deleted in both directions during bi-directional syncs. Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Rows is specific to AWS Aurora PostgreSQL and Budgets & Bid Strategies to Bingads — each maps to any object or custom field on the other side.
Columns Rich Postgres types including JSONB and arrays are mapped to the paired system's fields. Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Columns is specific to AWS Aurora PostgreSQL and Audiences & Remarketing Lists to Bingads — each maps to any object or custom field on the other side.
Primary keys and constraints Identify rows for upserts and enforce integrity on sync writes. Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Primary keys and constraints is specific to AWS Aurora PostgreSQL and Conversion Goals & Offline Conversions to Bingads — each maps to any object or custom field on the other side.

How changes propagate between AWS Aurora PostgreSQL and Bingads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

AWS Aurora PostgreSQL Bingads Sub-second propagation

DetectionChanges in AWS Aurora PostgreSQL are captured at the source via change data capture — no polling loop against its API. Log-based CDC via PostgreSQL logical replication (WAL decoding through replication slots), with timestamp polling as a fallback.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Bingads AWS Aurora PostgreSQL Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to AWS Aurora PostgreSQL as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with AWS Aurora PostgreSQL ⇄ Bingads

Connect AWS Aurora PostgreSQL and Bingads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every AWS Aurora PostgreSQL–Bingads connection.

Real-time

Two-way sync

Changes in AWS Aurora PostgreSQL or Bingads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever AWS Aurora PostgreSQL or Bingads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single AWS Aurora PostgreSQL or Bingads record.

Observability

Monitoring

Track your AWS Aurora PostgreSQL ⇄ Bingads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between AWS Aurora PostgreSQL and Bingads.

How the AWS Aurora PostgreSQL and Bingads connectors work

AWS Aurora PostgreSQL

Integration surface
SQL wire protocol (PostgreSQL-compatible), standard Postgres drivers and JDBC
Authentication
Database credentials, optionally AWS IAM database authentication, over TLS
Change detection
Log-based CDC via PostgreSQL logical replication (WAL decoding through replication slots), with timestamp polling as a fallback
Capabilities
read · write · CDC

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
How it works

How to connect AWS Aurora PostgreSQL to Bingads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate AWS Aurora PostgreSQL and Bingads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    AWS Aurora PostgreSQL connected
    Bingads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the AWS Aurora PostgreSQL and Bingads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · AWS Aurora PostgreSQL ⇄ Bingads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    AWS Aurora PostgreSQL Bingads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

AWS Aurora PostgreSQL and Bingads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 410 integrations available for AWS Aurora PostgreSQL and Bingads.

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