Real-time
Two-way sync
Changes in Acumatica or Bingads instantly reflect in both systems. No stale data, no manual imports.
ERP ⇄ Marketing
Acumatica to Bingads integration — real-time, two-way sync
Keep Acumatica and Bingads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Acumatica and Bingads
Feed the real customer, order, and revenue records from Acumatica into Bingads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Acumatica holds exactly that: Projects, Opportunities and Cases, Customers, Vendors that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Projects, Opportunities and Cases, Customers, Vendors in Acumatica with Accounts, Customers & Users, Performance Reports, Campaigns, Ad Groups in Bingads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Bingads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Bingads flow back onto the record in Acumatica.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Align Acumatica's built-in CRM opportunities and cases with an external sales or support platform.
- 02 Two-way sync of customers, orders, and invoices between Acumatica and a CRM so sales sees ERP truth without ERP logins.
- 03 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
- 04 Import offline conversions - closed-won deals and qualified leads - from a CRM into Microsoft Advertising with ApplyOfflineConversions so automated bidding optimizes on real outcomes.
Common sync patterns
Consent and contact changes travel
Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.
Purchase history drives segmentation
Orders, invoices, and revenue totals from Acumatica land on the matching contact or account in Bingads, so audiences are built from what customers actually bought and spent rather than from guesses.
Suppress or target existing customers
Because Acumatica knows who is already a paying customer, Bingads can exclude them from acquisition campaigns or single them out for renewal and cross-sell.
What you can sync between Acumatica and Bingads
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Acumatica objects | Bingads objects | How this pairing syncs | |
|---|---|---|---|
| Projects Project cost and billing structures synced with delivery tools. | Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. | Projects is specific to Acumatica and Ads to Bingads — each maps to any object or custom field on the other side. | |
| Opportunities and Cases Built-in CRM records synced with external sales and support tools. | Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. | Opportunities and Cases is specific to Acumatica and Keywords & Negative Keywords to Bingads — each maps to any object or custom field on the other side. | |
| Customers AR master data synced with CRMs and billing tools. | Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. | Customers is specific to Acumatica and Budgets & Bid Strategies to Bingads — each maps to any object or custom field on the other side. | |
| Vendors Supplier records aligned with procurement and AP automation. | Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. | Vendors is specific to Acumatica and Audiences & Remarketing Lists to Bingads — each maps to any object or custom field on the other side. | |
| Sales Orders Order documents created from e-commerce and CRM systems, read back for fulfillment status. | Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. | Sales Orders is specific to Acumatica and Conversion Goals & Offline Conversions to Bingads — each maps to any object or custom field on the other side. | |
| Invoices AR and AP billing documents synced for payment tracking and CRM visibility. | Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. | Invoices is specific to Acumatica and Ad Extensions (Assets) to Bingads — each maps to any object or custom field on the other side. |
How changes propagate between Acumatica and Bingads
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Acumatica Bingads Sub-second propagation
DetectionAcumatica notifies Stacksync of record changes through webhook events. Push notifications configurable on data changes, plus polling on LastModifiedDateTime fields.
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Bingads Acumatica Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is written to Acumatica through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Acumatica ⇄ Bingads
Connect Acumatica and Bingads for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Acumatica–Bingads connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Acumatica or Bingads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Acumatica or Bingads record.
Observability
Monitoring
Track your Acumatica ⇄ Bingads sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Acumatica and Bingads.
How the Acumatica and Bingads connectors work
Acumatica
- Integration surface
- Contract-based REST API (JSON over versioned endpoints), plus SOAP web services and OData access to Generic Inquiries
- Authentication
- OAuth 2.0 or cookie-based session login with Acumatica credentials
- Change detection
- Push notifications configurable on data changes, plus polling on LastModifiedDateTime fields
- Capabilities
- read · write · webhooks
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
How it works
How to connect Acumatica to Bingads — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Acumatica and Bingads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Acumatica
connected
Bingads
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Acumatica and Bingads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Acumatica ⇄ BingadsCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Acumatica BingadsCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Acumatica and Bingads integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Acumatica and Bingads: authenticate both systems, choose the objects to sync (such as Acumatica's Projects and Opportunities and Cases), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Acumatica and Bingads records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Acumatica and Bingads connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Acumatica–Bingads integration in-house.
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Yes — Stacksync ships production-grade connectors for both Acumatica and Bingads. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Acumatica: Push notifications configurable on data changes, plus polling on LastModifiedDateTime fields. On Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Acumatica side: Projects, Opportunities and Cases, Customers, Vendors, plus custom fields where Acumatica exposes them. On the Bingads side: Accounts, Customers & Users, Performance Reports, Campaigns, Ad Groups. Stacksync auto-detects both schemas and converts types between the two systems.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 474 integrations available for Acumatica and Bingads.
Popular · 7 of 474
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Acumatica ⇄ Cvent -
Acumatica ⇄ Demandbase -
Acumatica ⇄ Eloqua -
Acumatica ⇄ Iterable -
Bingads ⇄ Linnworks -
Bingads ⇄ Logiwa WMS -
Bingads ⇄ Macola ERP
No integrations match .
