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E-commerce ⇄ CRM

Bigcommerce to Outreach integration — real-time, two-way sync

Keep Bigcommerce and Outreach in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bigcommerce and Outreach

Keep the customers and orders that Outreach and Bigcommerce share aligned in real time, so sales works from live purchase history and the store works from current account details.

Outreach holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Bigcommerce runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Users, Mailboxes, Prospects, Accounts in Outreach to Categories, Brands, Inventory, Price Lists in Bigcommerce with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Pull mailing, call, and task activity into a database for engagement analytics beyond native reports.
  • 02 Keep account ownership and stages aligned between Outreach and the CRM as territories change.
  • 03 Sync Customers and customer groups two-way with a CRM so marketing and support see the same accounts and addresses as the storefront.
  • 04 Push Price Lists from an ERP into BigCommerce to drive customer-group and B2B pricing without manual catalog edits.

Common sync patterns

One customer identity across sales and store

A person who exists as a contact in Outreach and a buyer in Bigcommerce is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Bigcommerce records orders: purchase history on the account

Orders and their status from Bigcommerce appear on the matching contact or account in Outreach, so reps see what a customer has bought and what is in flight before the next conversation.

New buyers become CRM records

A customer created in Bigcommerce creates or updates the matching contact or account in Outreach, so first-time and repeat buyers land in the relationship system without a manual import.

What you can sync between Bigcommerce and Outreach

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bigcommerce objects Outreach objects How this pairing syncs
Customers V3 customer accounts, customer groups, and addresses; synced two-way with a CRM so storefront and GTM records match. Mailings Sent emails with engagement data, pulled for activity analytics Customers is specific to Bigcommerce and Mailings to Outreach — each maps to any object or custom field on the other side.
Categories Catalog V3 category tree; mapped for merchandising and kept aligned with a product master or PIM. Calls Logged call records synced into engagement reporting Categories is specific to Bigcommerce and Calls to Outreach — each maps to any object or custom field on the other side.
Brands Catalog V3 brand records linked to products; kept aligned with a product master or PIM so brand names and pages stay consistent. Tasks Rep action items mirrored between Outreach and the CRM Brands is specific to Bigcommerce and Tasks to Outreach — each maps to any object or custom field on the other side.
Inventory Product- or variant-level stock, plus multi-location counts via the V3 Inventory API; written from a WMS to reflect on-hand quantities. Opportunities Deal records used to tie engagement to pipeline outcomes Inventory is specific to Bigcommerce and Opportunities to Outreach — each maps to any object or custom field on the other side.
Price Lists V3 price lists and records driving customer-group and B2B pricing; pushed from an ERP so tiered prices stay current. Users Seat holders used to resolve ownership on synced records Price Lists is specific to Bigcommerce and Users to Outreach — each maps to any object or custom field on the other side.
Shipments Order shipments with tracking numbers; created in BigCommerce from a 3PL or fulfillment system as packages ship. Mailboxes Connected sending accounts referenced when attributing outbound activity Shipments is specific to Bigcommerce and Mailboxes to Outreach — each maps to any object or custom field on the other side.

How changes propagate between Bigcommerce and Outreach

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bigcommerce Outreach Sub-second propagation

DetectionBigcommerce notifies Stacksync of record changes through webhook events. Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more).

DeliveryEach detected change is written to Outreach through its API, with automatic retries and rate-limit backoff.

Outreach Bigcommerce Sub-second propagation

DetectionOutreach notifies Stacksync of record changes through webhook events. Webhook subscriptions on resource create, update, and destroy events, plus polling.

DeliveryEach detected change is written to Bigcommerce through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bigcommerce: OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
  • Outreach: Subject to per-user hourly rate limits.
What ships with Bigcommerce ⇄ Outreach

Connect Bigcommerce and Outreach for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bigcommerce–Outreach connection.

Real-time

Two-way sync

Changes in Bigcommerce or Outreach instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bigcommerce or Outreach data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bigcommerce or Outreach record.

Observability

Monitoring

Track your Bigcommerce ⇄ Outreach sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bigcommerce and Outreach.

How the Bigcommerce and Outreach connectors work

Bigcommerce

Integration surface
REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs
Authentication
OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products)
Change detection
Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more); polling uses date_modified:min/max filters on Products, Orders, and Customers
Capabilities
read · write · webhooks
Rate limits
OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
Bigcommerce setup guide

Outreach

Integration surface
REST API conforming to the JSON:API specification
Authentication
OAuth 2.0
Change detection
webhook subscriptions on resource create, update, and destroy events, plus polling
Capabilities
read · write · webhooks
Rate limits
subject to per-user hourly rate limits
How it works

How to connect Bigcommerce to Outreach — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bigcommerce and Outreach with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bigcommerce connected
    Outreach connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bigcommerce and Outreach objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bigcommerce ⇄ Outreach
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bigcommerce Outreach
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bigcommerce and Outreach integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 457 integrations available for Bigcommerce and Outreach.

Popular · 8 of 457
All Bigcommerce integrations All Outreach integrations Browse all integrations
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