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Security and identity ⇄ CRM

Azure Active Directory to Gorgias integration — real-time, two-way sync

Keep Azure Active Directory and Gorgias in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Active Directory and Gorgias

Keep the people Gorgias and Azure Active Directory both track in agreement in real time: the internal users who own records in Gorgias, and the customer login accounts in Azure Active Directory.

A CRM and an identity system usually describe different populations. Gorgias tracks customers, contacts, and the deals in motion; Azure Active Directory governs who is allowed to sign in and what they can reach. Where the two meet is people. The reps who own records in Gorgias are the same employees Azure Active Directory provisions and disables, and when Azure Active Directory also runs the login accounts for your product, the customers in Gorgias are the same users Azure Active Directory authenticates. Left unconnected, a departure in Azure Active Directory leaves stale ownership sitting in Gorgias, and a signup in Azure Active Directory never reaches the account it belongs to.

Stacksync syncs Tickets, Messages, Customers, Users (agents) in Gorgias with Groups, Group memberships, Applications, Service principals in Azure Active Directory in real time and in both directions, matching on email or an external ID and mapping field by field. You decide which system owns which fields, and new users, role and group changes, deactivations, and account status move within seconds instead of waiting on a quarterly access review or a manual export.

Common use cases

  • 01 Keep customer records consistent between Gorgias and marketing platforms so support interactions inform campaigns.
  • 02 Sync Gorgias customers and tickets into a warehouse or CRM so support volume can be analyzed alongside order and LTV data.
  • 03 Replicate Groups and their Members into a Postgres warehouse for access reviews and entitlement reporting.
  • 04 Mirror Applications and Service principals into a database or CMDB to track app ownership and credential expiry.

Common sync patterns

Group and entitlement membership as CRM fields

Membership of a directory group or an entitlement in Azure Active Directory maps to fields in Gorgias, such as product tier, plan, or internal team, so segmentation reflects real access rather than a manual guess.

Where a closed deal should provision access: Gorgias drives Azure Active Directory

A won or activated customer in Gorgias can create or update the corresponding user or account in Azure Active Directory, so provisioning starts from the CRM record instead of a separate ticket.

Where Azure Active Directory governs your workforce: CRM users kept current

New employees in Azure Active Directory become active users in Gorgias with the right role, and group or department changes update their access and team, so the CRM's user list matches the directory without an admin re-keying it.

What you can sync between Azure Active Directory and Gorgias

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Active Directory objects Gorgias objects How this pairing syncs
Directory roles /directoryRoles and roleManagement assignments; read for privileged-access reviews, with role-assignment writes where the granted scopes permit. Custom fields Extend tickets with brand-specific attributes. Directory roles is specific to Azure Active Directory and Custom fields to Gorgias — each maps to any object or custom field on the other side.
Devices /devices registered or joined to the tenant; typically read-only into asset and security databases. Tickets The central support object, aggregating a conversation across channels. Devices is specific to Azure Active Directory and Tickets to Gorgias — each maps to any object or custom field on the other side.
Users /users in Microsoft Graph; synced two-way — profile attributes, accountEnabled, and assignedLicenses are read out while provisioning writes (create, update, disable, delete) are pushed back. Messages Individual inbound and outbound messages attached to a ticket. Users is specific to Azure Active Directory and Messages to Gorgias — each maps to any object or custom field on the other side.
Groups /groups covering security and Microsoft 365 groups; created, updated, and deleted through Graph, and read into warehouses for entitlement reporting. Customers Unified shopper profiles that merge identities across connected stores. Groups is specific to Azure Active Directory and Customers to Gorgias — each maps to any object or custom field on the other side.
Group memberships Member and owner relationships on /groups/{id}/members; added and removed via the $ref endpoint and tracked for changes with delta query on $select=members. Users (agents) Support staff records used for assignment and workload reporting. Group memberships is specific to Azure Active Directory and Users (agents) to Gorgias — each maps to any object or custom field on the other side.
Applications App registrations under /applications; usually read into a database or CMDB for app ownership and credential-expiry tracking. Tags Categorize tickets for routing and downstream analytics. Applications is specific to Azure Active Directory and Tags to Gorgias — each maps to any object or custom field on the other side.

How changes propagate between Azure Active Directory and Gorgias

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Azure Active Directory Gorgias Sub-second propagation

DetectionAzure Active Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification.

DeliveryEach detected change is written to Gorgias through its API, with automatic retries and rate-limit backoff.

Gorgias Azure Active Directory Sub-second propagation

DetectionGorgias notifies Stacksync of record changes through webhook events. Webhooks for ticket and message events, supplemented by polling with updated-at cursors.

DeliveryEach detected change is written to Azure Active Directory through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Azure Active Directory: Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header.
  • Gorgias: Subject to the platform's API rate limits, which vary by plan.
What ships with Azure Active Directory ⇄ Gorgias

Connect Azure Active Directory and Gorgias for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Active Directory–Gorgias connection.

Real-time

Two-way sync

Changes in Azure Active Directory or Gorgias instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Active Directory or Gorgias data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Active Directory or Gorgias record.

Observability

Monitoring

Track your Azure Active Directory ⇄ Gorgias sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Active Directory and Gorgias.

How the Azure Active Directory and Gorgias connectors work

Azure Active Directory

Integration surface
Microsoft Graph REST API (v1.0)
Authentication
OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent
Change detection
Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push
Capabilities
read · write · webhooks
Rate limits
Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header

Gorgias

Integration surface
REST API
Authentication
API key paired with the account email over HTTP Basic auth; OAuth 2.0 for public apps
Change detection
Webhooks for ticket and message events, supplemented by polling with updated-at cursors
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits, which vary by plan.
How it works

How to connect Azure Active Directory to Gorgias — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Active Directory and Gorgias with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Active Directory connected
    Gorgias connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Active Directory and Gorgias objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Active Directory ⇄ Gorgias
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Active Directory Gorgias
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Azure Active Directory and Gorgias integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 507 integrations available for Azure Active Directory and Gorgias.

Popular · 7 of 507
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