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Security and identity ⇄ CRM

Azure Active Directory to Salesloft integration — real-time, two-way sync

Keep Azure Active Directory and Salesloft in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Active Directory and Salesloft

Keep the people Salesloft and Azure Active Directory both track in agreement in real time: the internal users who own records in Salesloft, and the customer login accounts in Azure Active Directory.

A CRM and an identity system usually describe different populations. Salesloft tracks customers, contacts, and the deals in motion; Azure Active Directory governs who is allowed to sign in and what they can reach. Where the two meet is people. The reps who own records in Salesloft are the same employees Azure Active Directory provisions and disables, and when Azure Active Directory also runs the login accounts for your product, the customers in Salesloft are the same users Azure Active Directory authenticates. Left unconnected, a departure in Azure Active Directory leaves stale ownership sitting in Salesloft, and a signup in Azure Active Directory never reaches the account it belongs to.

Stacksync syncs Calls, Tasks, Meetings, Users in Salesloft with Group memberships, Applications, Service principals, Directory roles in Azure Active Directory in real time and in both directions, matching on email or an external ID and mapping field by field. You decide which system owns which fields, and new users, role and group changes, deactivations, and account status move within seconds instead of waiting on a quarterly access review or a manual export.

Common use cases

  • 01 Write email and call activity back to the CRM or a Postgres table for a complete engagement timeline.
  • 02 Keep person and account custom fields populated from an enrichment pipeline for personalization tokens.
  • 03 Sync manager, department, and jobTitle from an HRIS back onto Entra ID User attributes to keep dynamic groups and Conditional Access accurate.
  • 04 Replicate Groups and their Members into a Postgres warehouse for access reviews and entitlement reporting.

Common sync patterns

Where a closed deal should provision access: Salesloft drives Azure Active Directory

A won or activated customer in Salesloft can create or update the corresponding user or account in Azure Active Directory, so provisioning starts from the CRM record instead of a separate ticket.

Where Azure Active Directory governs your workforce: CRM users kept current

New employees in Azure Active Directory become active users in Salesloft with the right role, and group or department changes update their access and team, so the CRM's user list matches the directory without an admin re-keying it.

Deactivation and record hand-off

When someone is disabled in Azure Active Directory, the matching user in Salesloft is deactivated too, and the accounts, contacts, and deals they owned are flagged for reassignment, so nothing goes unattended after they leave.

What you can sync between Azure Active Directory and Salesloft

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Active Directory objects Salesloft objects How this pairing syncs
Users /users in Microsoft Graph; synced two-way — profile attributes, accountEnabled, and assignedLicenses are read out while provisioning writes (create, update, disable, delete) are pushed back. Users Seller records used for ownership mapping and activity attribution. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Applications App registrations under /applications; usually read into a database or CMDB for app ownership and credential-expiry tracking. Meetings Booked meeting records tied to people and users. Applications is specific to Azure Active Directory and Meetings to Salesloft — each maps to any object or custom field on the other side.
Service principals /servicePrincipals (enterprise apps) plus appRoleAssignments; read for app inventory and access-posture reporting. Custom Fields Per-person and per-account fields commonly populated by enrichment syncs for personalization. Service principals is specific to Azure Active Directory and Custom Fields to Salesloft — each maps to any object or custom field on the other side.
Directory roles /directoryRoles and roleManagement assignments; read for privileged-access reviews, with role-assignment writes where the granted scopes permit. People Prospect records with contact data and CRM ID mappings, the primary sync target. Directory roles is specific to Azure Active Directory and People to Salesloft — each maps to any object or custom field on the other side.
Devices /devices registered or joined to the tenant; typically read-only into asset and security databases. Accounts Company records mirrored from the CRM for account-based workflows. Devices is specific to Azure Active Directory and Accounts to Salesloft — each maps to any object or custom field on the other side.
Groups /groups covering security and Microsoft 365 groups; created, updated, and deleted through Graph, and read into warehouses for entitlement reporting. Cadences Multi-step outreach sequences that people are enrolled in and reported on. Groups is specific to Azure Active Directory and Cadences to Salesloft — each maps to any object or custom field on the other side.

How changes propagate between Azure Active Directory and Salesloft

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Azure Active Directory Salesloft Sub-second propagation

DetectionAzure Active Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification.

DeliveryEach detected change is written to Salesloft through its API, with automatic retries and rate-limit backoff.

Salesloft Azure Active Directory Sub-second propagation

DetectionSalesloft notifies Stacksync of record changes through webhook events. Webhook event subscriptions plus polling on updated_at timestamps.

DeliveryEach detected change is written to Azure Active Directory through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Azure Active Directory: Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header.
  • Salesloft: Subject to the platform's per-minute API rate limits.
What ships with Azure Active Directory ⇄ Salesloft

Connect Azure Active Directory and Salesloft for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Active Directory–Salesloft connection.

Real-time

Two-way sync

Changes in Azure Active Directory or Salesloft instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Active Directory or Salesloft data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Active Directory or Salesloft record.

Observability

Monitoring

Track your Azure Active Directory ⇄ Salesloft sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Active Directory and Salesloft.

How the Azure Active Directory and Salesloft connectors work

Azure Active Directory

Integration surface
Microsoft Graph REST API (v1.0)
Authentication
OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent
Change detection
Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push
Capabilities
read · write · webhooks
Rate limits
Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header

Salesloft

Integration surface
REST API (v2)
Authentication
OAuth 2.0
Change detection
Webhook event subscriptions plus polling on updated_at timestamps
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's per-minute API rate limits
How it works

How to connect Azure Active Directory to Salesloft — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Active Directory and Salesloft with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Active Directory connected
    Salesloft connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Active Directory and Salesloft objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Active Directory ⇄ Salesloft
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Active Directory Salesloft
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Azure Active Directory and Salesloft integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 502 integrations available for Azure Active Directory and Salesloft.

Popular · 8 of 502
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