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ERP ⇄ Analytics

Microsoft Dynamics GP to Pendo integration — real-time, two-way sync

Keep Microsoft Dynamics GP and Pendo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Microsoft Dynamics GP and Pendo

Put Microsoft Dynamics GP's records into Pendo as live data for reporting and dashboards, without nightly exports, and send the segments and metrics Pendo computes back where Microsoft Dynamics GP can use them.

ERP data is some of the most requested data for analysis and some of the hardest to pull: the record types are many, the APIs are strict, and export jobs break on every upgrade. Whether Microsoft Dynamics GP carries financials, operations, workforce data, or all three, those numbers belong in Pendo, next to the product, behavioral, and web data the team already measures.

Stacksync syncs Customers, Vendors, Sales Documents (SOP), Purchase Orders (POP) from Microsoft Dynamics GP into Pendo continuously, handling API limits and schema drift as it goes, so each record type arrives as Page Events, Guide Events, Poll / NPS Responses, Features / Pages / Guides (metadata) ready to report on. The connection is bi-directional, so segments, scores, and metrics computed in Pendo can be written back to fields in Microsoft Dynamics GP where that is useful.

Common use cases

  • 01 Pull NPS scores and poll responses into a database so voice-of-customer sits next to revenue, renewal, and churn signals for analysis.
  • 02 Push warehouse-computed Account attributes (plan, ARR, renewal date, health score, CSM owner) onto Pendo Accounts via the Metadata API so segments and guide targeting stay current.
  • 03 Push web or CRM orders into Sales Order Processing through eConnect instead of manual entry.
  • 04 Keep item and inventory data aligned with an ecommerce storefront.

Common sync patterns

Write-back where Microsoft Dynamics GP exposes writable fields: segments and scores return

Segments, scores, or metrics computed in Pendo sync onto the matching records in Microsoft Dynamics GP, so operations act on what the analysis found.

Where Microsoft Dynamics GP holds the books: revenue and finance dashboards from live data

Financial records from Microsoft Dynamics GP land in Pendo as they change, so revenue, margin, and spend dashboards read current figures rather than last night's export.

Where Microsoft Dynamics GP runs order-to-cash: customer and account analytics

Orders, invoices, and account records from Microsoft Dynamics GP join the behavioral and usage data Pendo already tracks, so customer analysis spans activity and dollars in one view.

What you can sync between Microsoft Dynamics GP and Pendo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Microsoft Dynamics GP objects Pendo objects How this pairing syncs
Inventory Items (IV) Item master and quantity data mirrored to ecommerce and planning systems. Page Events Page-view events for tagged pages; read-only via the Aggregation API, used for adoption and path analysis in a warehouse. Inventory Items (IV) is specific to Microsoft Dynamics GP and Page Events to Pendo — each maps to any object or custom field on the other side.
GL Accounts & Journal Entries Financial ledger data replicated to warehouses for consolidated reporting. Guide Events Guide seen/advanced/dismissed and step events for in-app walkthroughs; read-only through the Aggregation API to measure onboarding flow adoption. GL Accounts & Journal Entries is specific to Microsoft Dynamics GP and Guide Events to Pendo — each maps to any object or custom field on the other side.
Receivables & Payables Transactions Open and historical AR/AP transactions read for cash and aging reporting. Poll / NPS Responses Survey answers and NPS scores captured in-app (pollEvents / npsEvents); read-only via the Aggregation API as voice-of-customer data. Receivables & Payables Transactions is specific to Microsoft Dynamics GP and Poll / NPS Responses to Pendo — each maps to any object or custom field on the other side.
Company Databases Per-company SQL databases that define the scope of any sync. Features / Pages / Guides (metadata) Definitions of tagged UI elements listed through the entity endpoints; read-only reference used to label and join the event streams. Company Databases is specific to Microsoft Dynamics GP and Features / Pages / Guides (metadata) to Pendo — each maps to any object or custom field on the other side.
Customers Receivables master records (RM tables) synced with CRMs and billing tools. Visitors End-user records with agent-collected and custom fields; queried through the Aggregation API and enriched with custom fields written back via the Metadata API. Customers is specific to Microsoft Dynamics GP and Visitors to Pendo — each maps to any object or custom field on the other side.
Vendors Payables master records aligned with procurement and AP automation. Accounts Company/workspace records that roll visitors up to an account dimension; readable via Aggregation and a write target for custom fields (plan, ARR, health) via the Metadata API. Vendors is specific to Microsoft Dynamics GP and Accounts to Pendo — each maps to any object or custom field on the other side.

How changes propagate between Microsoft Dynamics GP and Pendo

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Microsoft Dynamics GP Pendo Sub-second propagation

DetectionChanges in Microsoft Dynamics GP are captured at the source via change data capture — no polling loop against its API. SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps.

DeliveryEach detected change is written to Pendo through its API, with automatic retries and rate-limit backoff.

Pendo Microsoft Dynamics GP Interval-based propagation

DetectionStacksync polls Pendo for changes on an incremental schedule, reading only records changed since the previous pass. Polling - reads query the Aggregation API over event-time windows.

DeliveryEach detected change is applied to Microsoft Dynamics GP as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • Pendo: Pendo does not publish fixed numeric limits; it throttles heavy Aggregation queries with 429s and caps/paginates large responses, so wide exports are paced and time-windowed.
What ships with Microsoft Dynamics GP ⇄ Pendo

Connect Microsoft Dynamics GP and Pendo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Microsoft Dynamics GP–Pendo connection.

Real-time

Two-way sync

Changes in Microsoft Dynamics GP or Pendo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Microsoft Dynamics GP or Pendo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Microsoft Dynamics GP or Pendo record.

Observability

Monitoring

Track your Microsoft Dynamics GP ⇄ Pendo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Microsoft Dynamics GP and Pendo.

How the Microsoft Dynamics GP and Pendo connectors work

Microsoft Dynamics GP

Integration surface
SQL Server database access plus the eConnect stored-procedure API; Web Services for GP on some deployments
Authentication
SQL Server credentials or Windows authentication
Change detection
SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps
Capabilities
read · write · CDC

Pendo

Integration surface
Pendo Engage API (REST) on app.pendo.io (US) / app.eu.pendo.io (EU), base path /api/v1/ - Aggregation API for reads and the Metadata API for writes
Authentication
Integration key sent in the x-pendo-integration-key header, generated in Subscription Settings; keys are scoped read-only or read/write, so writes require a read/write key
Change detection
Polling - reads query the Aggregation API over event-time windows; no change-data-capture feed and no data-change webhooks. Writes go through the Metadata API on demand.
Capabilities
read · write
Rate limits
Pendo does not publish fixed numeric limits; it throttles heavy Aggregation queries with 429s and caps/paginates large responses, so wide exports are paced and time-windowed.
How it works

How to connect Microsoft Dynamics GP to Pendo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Microsoft Dynamics GP and Pendo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Microsoft Dynamics GP connected
    Pendo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Microsoft Dynamics GP and Pendo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Microsoft Dynamics GP ⇄ Pendo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Microsoft Dynamics GP Pendo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Microsoft Dynamics GP and Pendo integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 477 integrations available for Microsoft Dynamics GP and Pendo.

Popular · 7 of 477
All Microsoft Dynamics GP integrations All Pendo integrations Browse all integrations
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