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Marketing ⇄ Data warehouse

Marketo to Tinybird integration — real-time, two-way sync

Keep Marketo and Tinybird in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Marketo and Tinybird

Put modeled data to work and measure what it drives: Tinybird and Marketo keep contacts, audiences, and campaign results in step in real time, in both directions.

Tinybird is where your team models customers, product usage, and revenue into trusted tables; Marketo runs the campaigns, audiences, and messages that reach those people. The two overlap wherever the same person, account, or segment matters to both, and when the bridge between them is a nightly export or a hand-built list, marketing targets stale data while analytics never sees what the campaign returned.

Stacksync syncs Workspaces, Tokens, Data Sources, Pipes in Tinybird with Static Lists, Programs and Program Members, Smart Campaigns, Leads in Marketo field by field, in real time, and in both directions. You decide which system owns which fields — a computed score or segment can flow out to Marketo while sends, opens, and conversions flow back to Tinybird — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Compute aggregates in Tinybird and write the results back to CRM fields for scoring and routing.
  • 02 Stream CRM activity such as deals and tickets into Tinybird Data Sources to power customer-facing dashboards.
  • 03 Add or remove Leads on Static Lists or set Program Member status from lifecycle stage computed downstream, then run a trigger Smart Campaign against them.
  • 04 Sync Opportunities and Opportunity Roles into Marketo so revenue and pipeline data can drive account-aware nurture and reporting.

Common sync patterns

Suppression and consent stay aligned

Unsubscribes, bounces, and consent or opt-out flags held in either system propagate to the other, so no one is messaged after opting out and Tinybird holds the current state for auditing.

Enrich records with warehouse context

Product-usage counts, plan tier, region, or account owner computed in Tinybird appear on the matching record in Marketo, so targeting, routing, and personalization use up-to-date context.

Activate a modeled audience

A segment or score built in Tinybird — high-intent accounts, churn risk, a lifetime-value tier — lands as an audience or contact field in Marketo, so campaigns target the people your data actually points to instead of a static export.

What you can sync between Marketo and Tinybird

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Marketo objects Tinybird objects How this pairing syncs
Companies Company records linked to Leads via a company link field; read and upserted through /rest/v1/companies.json, typically mastered in a CRM or ERP and written into Marketo for account context. Workspaces Project boundary that scopes Data Sources, Pipes, and tokens for a sync. Companies is specific to Marketo and Workspaces to Tinybird — each maps to any object or custom field on the other side.
Opportunities and Opportunity Roles Revenue objects synced via /rest/v1/opportunities.json and /rest/v1/opportunities/roles.json; roles associate an opportunity with a Lead, so pipeline data can drive nurture and scoring. Tokens Scoped credentials that control read and append rights per resource. Opportunities and Opportunity Roles is specific to Marketo and Tokens to Tinybird — each maps to any object or custom field on the other side.
Custom Objects Auxiliary data tables described via /rest/v1/customobjects.json and read/written via /rest/v1/customobjects/{apiName}.json, linked to Leads by a dedupe/link field so campaigns branch on records like purchases or subscriptions. Data Sources ClickHouse-backed tables that receive ingested rows; the write target for syncs into Tinybird. Custom Objects is specific to Marketo and Data Sources to Tinybird — each maps to any object or custom field on the other side.
Activities and Lead Changes Engagement feed (opens, clicks, form fills, Data Value Changes) read via GET /rest/v1/activities.json using a paging token from /rest/v1/activities/pagingtoken.json (sinceDatetime), plus Get Lead Changes and Get Deleted Leads; read-only, also available via async Bulk Activity Extract. Pipes Chained SQL nodes that transform Data Sources into query-ready results. Activities and Lead Changes is specific to Marketo and Pipes to Tinybird — each maps to any object or custom field on the other side.
Static Lists Named static lists; read via /rest/v1/lists.json, with Leads added or removed via POST and DELETE on /rest/v1/lists/{listId}/leads.json to control campaign membership from lifecycle logic computed downstream. API Endpoints Published Pipe outputs exposed as parameterized HTTP queries; the main read surface. Static Lists is specific to Marketo and API Endpoints to Tinybird — each maps to any object or custom field on the other side.
Programs and Program Members Marketing programs read via /rest/v1/programs.json; program membership and member status managed via /rest/v1/leads/programs/{programId}.json and the program status endpoint for acquisition and attribution reporting. Materialized Views Pipes materialized into new Data Sources for pre-aggregation at ingest time. Programs and Program Members is specific to Marketo and Materialized Views to Tinybird — each maps to any object or custom field on the other side.

How changes propagate between Marketo and Tinybird

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Marketo Tinybird Interval-based propagation

DetectionStacksync polls Marketo for changes on an incremental schedule, reading only records changed since the previous pass. Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on.

DeliveryEach detected change is applied to Tinybird as a row-level write, with types converted between the two schemas.

Tinybird Marketo Interval-based propagation

DetectionStacksync polls Tinybird for changes on an incremental schedule, reading only records changed since the previous pass. Append-oriented ingestion.

DeliveryEach detected change is written to Marketo through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Marketo: Interactive calls are capped at 100 per 20 seconds (error 606) and a maximum of 10 concurrent calls (error 615) per instance, neither increasable; a default daily quota of 50,000 calls (increasable, resets midnight CST) applies. Bulk Extract shares a 500 MB/day export quota across data types with at most 2 concurrent jobs and 10 queued.
  • Tinybird: Subject to the platform's ingestion and query rate limits; batch appends where possible.
What ships with Marketo ⇄ Tinybird

Connect Marketo and Tinybird for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Marketo–Tinybird connection.

Real-time

Two-way sync

Changes in Marketo or Tinybird instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Marketo or Tinybird data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Marketo or Tinybird record.

Observability

Monitoring

Track your Marketo ⇄ Tinybird sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Marketo and Tinybird.

How the Marketo and Tinybird connectors work

Marketo

Integration surface
Marketo REST API (JSON over HTTPS) for Leads, Companies, Opportunities, Custom Objects, Activities, Lists, Programs, and Campaigns, plus an asynchronous Bulk Import (leads) and Bulk Extract (leads/activities/program members/custom objects) API and an Asset REST API for emails, forms, and landing pages
Authentication
OAuth 2.0 client_credentials (2-legged): GET the Identity URL /oauth/token?grant_type=client_credentials with a Custom Service client_id and client_secret to receive an access token valid for 3600 seconds, then send it as Authorization: Bearer on each call. The instance base URL is https://{munchkinId}.mktorest.com; passing the token as an access_token query parameter is deprecated (removal July 31, 2026).
Change detection
Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on createdAt/updatedAt. Marketo's Webhooks are Smart Campaign flow-step outbound HTTP calls to a URL, not a general record-change subscription, so there is no push feed of arbitrary CRUD.
Capabilities
read · write
Rate limits
Interactive calls are capped at 100 per 20 seconds (error 606) and a maximum of 10 concurrent calls (error 615) per instance, neither increasable; a default daily quota of 50,000 calls (increasable, resets midnight CST) applies. Bulk Extract shares a 500 MB/day export quota across data types with at most 2 concurrent jobs and 10 queued.

Tinybird

Integration surface
REST API (Events API for ingestion, published query endpoints) with a ClickHouse SQL dialect
Authentication
Scoped auth tokens
Change detection
Append-oriented ingestion; reads are pulled by querying published endpoints, no outbound CDC
Capabilities
read · write
Rate limits
Subject to the platform's ingestion and query rate limits; batch appends where possible.
How it works

How to connect Marketo to Tinybird — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Marketo and Tinybird with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Marketo connected
    Tinybird connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Marketo and Tinybird objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Marketo ⇄ Tinybird
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Marketo Tinybird
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Marketo and Tinybird integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 391 integrations available for Marketo and Tinybird.

Popular · 8 of 391
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