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Marketing ⇄ Data warehouse

Bingads to Tinybird integration — real-time, two-way sync

Keep Bingads and Tinybird in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Bingads and Tinybird

Put modeled data to work and measure what it drives: Tinybird and Bingads keep contacts, audiences, and campaign results in step in real time, in both directions.

Tinybird is where your team models customers, product usage, and revenue into trusted tables; Bingads runs the campaigns, audiences, and messages that reach those people. The two overlap wherever the same person, account, or segment matters to both, and when the bridge between them is a nightly export or a hand-built list, marketing targets stale data while analytics never sees what the campaign returned.

Stacksync syncs Pipes, API Endpoints, Materialized Views, Workspaces in Tinybird with Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — a computed score or segment can flow out to Bingads while sends, opens, and conversions flow back to Tinybird — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Stream CRM activity such as deals and tickets into Tinybird Data Sources to power customer-facing dashboards.
  • 02 Sync order events from an ERP into Tinybird to serve low-latency operational analytics endpoints.
  • 03 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
  • 04 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.

Common sync patterns

Suppression and consent stay aligned

Unsubscribes, bounces, and consent or opt-out flags held in either system propagate to the other, so no one is messaged after opting out and Tinybird holds the current state for auditing.

Enrich records with warehouse context

Product-usage counts, plan tier, region, or account owner computed in Tinybird appear on the matching record in Bingads, so targeting, routing, and personalization use up-to-date context.

Activate a modeled audience

A segment or score built in Tinybird — high-intent accounts, churn risk, a lifetime-value tier — lands as an audience or contact field in Bingads, so campaigns target the people your data actually points to instead of a static export.

What you can sync between Bingads and Tinybird

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects Tinybird objects How this pairing syncs
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Tokens Scoped credentials that control read and append rights per resource. Keywords & Negative Keywords is specific to Bingads and Tokens to Tinybird — each maps to any object or custom field on the other side.
Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Data Sources ClickHouse-backed tables that receive ingested rows; the write target for syncs into Tinybird. Budgets & Bid Strategies is specific to Bingads and Data Sources to Tinybird — each maps to any object or custom field on the other side.
Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Pipes Chained SQL nodes that transform Data Sources into query-ready results. Audiences & Remarketing Lists is specific to Bingads and Pipes to Tinybird — each maps to any object or custom field on the other side.
Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. API Endpoints Published Pipe outputs exposed as parameterized HTTP queries; the main read surface. Conversion Goals & Offline Conversions is specific to Bingads and API Endpoints to Tinybird — each maps to any object or custom field on the other side.
Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Materialized Views Pipes materialized into new Data Sources for pre-aggregation at ingest time. Ad Extensions (Assets) is specific to Bingads and Materialized Views to Tinybird — each maps to any object or custom field on the other side.
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Workspaces Project boundary that scopes Data Sources, Pipes, and tokens for a sync. Accounts, Customers & Users is specific to Bingads and Workspaces to Tinybird — each maps to any object or custom field on the other side.

How changes propagate between Bingads and Tinybird

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads Tinybird Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to Tinybird as a row-level write, with types converted between the two schemas.

Tinybird Bingads Interval-based propagation

DetectionStacksync polls Tinybird for changes on an incremental schedule, reading only records changed since the previous pass. Append-oriented ingestion.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • Tinybird: Subject to the platform's ingestion and query rate limits; batch appends where possible.
What ships with Bingads ⇄ Tinybird

Connect Bingads and Tinybird for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Tinybird connection.

Real-time

Two-way sync

Changes in Bingads or Tinybird instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or Tinybird data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or Tinybird record.

Observability

Monitoring

Track your Bingads ⇄ Tinybird sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and Tinybird.

How the Bingads and Tinybird connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

Tinybird

Integration surface
REST API (Events API for ingestion, published query endpoints) with a ClickHouse SQL dialect
Authentication
Scoped auth tokens
Change detection
Append-oriented ingestion; reads are pulled by querying published endpoints, no outbound CDC
Capabilities
read · write
Rate limits
Subject to the platform's ingestion and query rate limits; batch appends where possible.
How it works

How to connect Bingads to Tinybird — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and Tinybird with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    Tinybird connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and Tinybird objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ Tinybird
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads Tinybird
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Bingads and Tinybird integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 389 integrations available for Bingads and Tinybird.

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