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Marketing ⇄ Data warehouse

Demandbase to Tinybird integration — real-time, two-way sync

Keep Demandbase and Tinybird in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Demandbase and Tinybird

Put modeled data to work and measure what it drives: Tinybird and Demandbase keep contacts, audiences, and campaign results in step in real time, in both directions.

Tinybird is where your team models customers, product usage, and revenue into trusted tables; Demandbase runs the campaigns, audiences, and messages that reach those people. The two overlap wherever the same person, account, or segment matters to both, and when the bridge between them is a nightly export or a hand-built list, marketing targets stale data while analytics never sees what the campaign returned.

Stacksync syncs Pipes, API Endpoints, Materialized Views, Workspaces in Tinybird with Change Subscriptions, Accounts, Opportunities, People (Persons) in Demandbase field by field, in real time, and in both directions. You decide which system owns which fields — a computed score or segment can flow out to Demandbase while sends, opens, and conversions flow back to Tinybird — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Stream CRM activity such as deals and tickets into Tinybird Data Sources to power customer-facing dashboards.
  • 02 Sync order events from an ERP into Tinybird to serve low-latency operational analytics endpoints.
  • 03 Sync Opportunities and Activities two-way so CRM deal and engagement data flows into Demandbase reporting and Demandbase-calculated insights flow back to the warehouse.
  • 04 Subscribe to Demandbase company and person change webhooks - firmographic updates, M&A, and leadership or employment changes - and land them in an operational store for real-time account alerts.

Common sync patterns

Enrich records with warehouse context

Product-usage counts, plan tier, region, or account owner computed in Tinybird appear on the matching record in Demandbase, so targeting, routing, and personalization use up-to-date context.

Activate a modeled audience

A segment or score built in Tinybird — high-intent accounts, churn risk, a lifetime-value tier — lands as an audience or contact field in Demandbase, so campaigns target the people your data actually points to instead of a static export.

Keep the contact and audience list current

New and updated contacts, leads, or audience members flow between Tinybird and Demandbase, so the marketing audience reflects the people in your warehouse and corrections propagate instead of the two sides drifting apart.

What you can sync between Demandbase and Tinybird

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Demandbase objects Tinybird objects How this pairing syncs
Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. API Endpoints Published Pipe outputs exposed as parameterized HTTP queries; the main read surface. Opportunities is specific to Demandbase and API Endpoints to Tinybird — each maps to any object or custom field on the other side.
People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. Materialized Views Pipes materialized into new Data Sources for pre-aggregation at ingest time. People (Persons) is specific to Demandbase and Materialized Views to Tinybird — each maps to any object or custom field on the other side.
Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. Workspaces Project boundary that scopes Data Sources, Pipes, and tokens for a sync. Activities is specific to Demandbase and Workspaces to Tinybird — each maps to any object or custom field on the other side.
Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. Tokens Scoped credentials that control read and append rights per resource. Campaigns is specific to Demandbase and Tokens to Tinybird — each maps to any object or custom field on the other side.
Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. Data Sources ClickHouse-backed tables that receive ingested rows; the write target for syncs into Tinybird. Account & Person Lists (Audiences) is specific to Demandbase and Data Sources to Tinybird — each maps to any object or custom field on the other side.
Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. Pipes Chained SQL nodes that transform Data Sources into query-ready results. Company Details (B2B enrichment) is specific to Demandbase and Pipes to Tinybird — each maps to any object or custom field on the other side.

How changes propagate between Demandbase and Tinybird

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Demandbase Tinybird Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryEach detected change is applied to Tinybird as a row-level write, with types converted between the two schemas.

Tinybird Demandbase Interval-based propagation

DetectionStacksync polls Tinybird for changes on an incremental schedule, reading only records changed since the previous pass. Append-oriented ingestion.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
  • Tinybird: Subject to the platform's ingestion and query rate limits; batch appends where possible.
What ships with Demandbase ⇄ Tinybird

Connect Demandbase and Tinybird for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Tinybird connection.

Real-time

Two-way sync

Changes in Demandbase or Tinybird instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Demandbase or Tinybird data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Demandbase or Tinybird record.

Observability

Monitoring

Track your Demandbase ⇄ Tinybird sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Demandbase and Tinybird.

How the Demandbase and Tinybird connectors work

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.

Tinybird

Integration surface
REST API (Events API for ingestion, published query endpoints) with a ClickHouse SQL dialect
Authentication
Scoped auth tokens
Change detection
Append-oriented ingestion; reads are pulled by querying published endpoints, no outbound CDC
Capabilities
read · write
Rate limits
Subject to the platform's ingestion and query rate limits; batch appends where possible.
How it works

How to connect Demandbase to Tinybird — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Demandbase and Tinybird with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Demandbase connected
    Tinybird connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Demandbase and Tinybird objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Demandbase ⇄ Tinybird
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Demandbase Tinybird
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Demandbase and Tinybird integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 391 integrations available for Demandbase and Tinybird.

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