Real-time
Two-way sync
Changes in Magento or Twenty CRM instantly reflect in both systems. No stale data, no manual imports.
E-commerce ⇄ CRM
Magento to Twenty CRM integration — real-time, two-way sync
Keep Magento and Twenty CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Magento and Twenty CRM
Keep the customers and orders that Twenty CRM and Magento share aligned in real time, so sales works from live purchase history and the store works from current account details.
Twenty CRM holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Magento runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.
Stacksync links Workspace Members, People, Companies, Opportunities in Twenty CRM to Orders, Customers, Inventory source items (MSI), Invoices in Magento with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.
The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.
Common use cases
- 01 Mirror support tickets or tasks between Twenty and an operations tool.
- 02 Run a continuous sync from a legacy CRM into Twenty during a migration so both systems stay usable through cutover.
- 03 Master Products, prices, and Category assignments in an ERP or PIM and write them into Magento's catalog by SKU.
- 04 Keep MSI inventory source-item quantities aligned between a WMS/ERP and Magento so storefront stock matches the warehouse.
Common sync patterns
Contact and address details stay consistent
An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.
Where Twenty CRM segments customers: status travels to the store record
Lifecycle stage, tier, or account owner set in Twenty CRM syncs onto the customer record in Magento, so the buying side can act on how the relationship is classified.
Where both keep product records: catalog and CRM products aligned
Where Twenty CRM tracks products or line items and Magento holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.
What you can sync between Magento and Twenty CRM
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Magento objects | Twenty CRM objects | How this pairing syncs | |
|---|---|---|---|
| Shipments Shipment and tracking records against orders; created or read to drive fulfillment status between Magento and a 3PL/WMS. | People Individual contact records with emails, phones, and company links; a core target for contact syncs. | Shipments is specific to Magento and People to Twenty CRM — each maps to any object or custom field on the other side. | |
| Carts / quotes Active and guest carts (quotes) with items and totals; read for abandoned-cart analysis (not available on the Cloud Service subset). | Companies Account-level records that group people and opportunities. | Carts / quotes is specific to Magento and Companies to Twenty CRM — each maps to any object or custom field on the other side. | |
| Products Catalog items keyed by SKU; carry created_at/updated_at for incremental polling and are written two-way from a PIM or ERP into the storefront. | Opportunities Deal records tracked through pipeline stages, synced for forecasting. | Products is specific to Magento and Opportunities to Twenty CRM — each maps to any object or custom field on the other side. | |
| Configurable / variant products Parent configurable products link to simple product variants by attribute; synced so size/color SKUs and their prices stay aligned with source systems. | Tasks To-dos linked to people, companies, or deals. | Configurable / variant products is specific to Magento and Tasks to Twenty CRM — each maps to any object or custom field on the other side. | |
| Categories Catalog tree and product-to-category assignments; written into Magento to control merchandising and read out for taxonomy reporting. | Notes Free-form notes attached to records, useful for mirroring activity from other tools. | Categories is specific to Magento and Notes to Twenty CRM — each maps to any object or custom field on the other side. | |
| Orders Sales orders with line items, totals, and status; typically read out of Magento into a warehouse or ERP for fulfillment and revenue reporting. | Custom Objects User-defined objects created in Twenty's data model settings, addressable through the same APIs as standard objects. | Orders is specific to Magento and Custom Objects to Twenty CRM — each maps to any object or custom field on the other side. |
How changes propagate between Magento and Twenty CRM
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Magento Twenty CRM Sub-second propagation
DetectionMagento notifies Stacksync of record changes through webhook events. Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at).
DeliveryEach detected change is written to Twenty CRM through its API, with automatic retries and rate-limit backoff.
Twenty CRM Magento Sub-second propagation
DetectionTwenty CRM notifies Stacksync of record changes through webhook events. Webhooks on record create, update, and delete events, or polling on record update timestamps.
DeliveryEach detected change is written to Magento through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Magento: No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
- Twenty CRM: Subject to the platform's API rate limits; self-hosted deployments control their own limits.
What ships with Magento ⇄ Twenty CRM
Connect Magento and Twenty CRM for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Magento–Twenty CRM connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Magento or Twenty CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Magento or Twenty CRM record.
Observability
Monitoring
Track your Magento ⇄ Twenty CRM sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Magento and Twenty CRM.
How the Magento and Twenty CRM connectors work
Magento
- Integration surface
- REST and GraphQL Web APIs (SOAP also available)
- Authentication
- Token-based OAuth: an integration's access token (consumer key/secret + access token/secret) or a Bearer admin token (default 4-hour expiry); Adobe Commerce as a Cloud Service authenticates via Adobe IMS (OAuth 2)
- Change detection
- Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at); optional near-real-time via the Adobe Commerce Webhooks / Adobe I/O Events modules (order/created, product/updated, customer/created)
- Capabilities
- read · write · webhooks
- Rate limits
- No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
Twenty CRM
- Integration surface
- GraphQL and REST APIs
- Authentication
- API key
- Change detection
- Webhooks on record create, update, and delete events, or polling on record update timestamps
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits; self-hosted deployments control their own limits.
How it works
How to connect Magento to Twenty CRM — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Magento and Twenty CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Magento
connected
Twenty CRM
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Magento and Twenty CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Magento ⇄ Twenty CRMCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Magento Twenty CRMCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Magento and Twenty CRM integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Magento and Twenty CRM: authenticate both systems, choose the objects to sync (such as Magento's Shipments and Carts / quotes), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes — Stacksync ships production-grade connectors for both Magento and Twenty CRM. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Magento: Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at); optional near-real-time via the Adobe Commerce Webhooks / Adobe I/O Events modules (order/created, product/updated, customer/created). On Twenty CRM: Webhooks on record create, update, and delete events, or polling on record update timestamps. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Twenty CRM side: Workspace Members, People, Companies, Opportunities, plus custom fields where Twenty CRM exposes them. On the Magento side: Orders, Customers, Inventory source items (MSI), Invoices. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Magento and Twenty CRM: Contact and address details stay consistent; Where Twenty CRM segments customers: status travels to the store record; Where both keep product records: catalog and CRM products aligned. An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 393 integrations available for Magento and Twenty CRM.
Popular · 8 of 393
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Magento ⇄ Freshworks CRM -
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Twenty CRM ⇄ Shipwire -
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Twenty CRM ⇄ Bigcommerce
No integrations match .
