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E-commerce ⇄ CRM

Akeneo to Twenty CRM integration — real-time, two-way sync

Keep Akeneo and Twenty CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Akeneo and Twenty CRM

Keep the customers and orders that Twenty CRM and Akeneo share aligned in real time, so sales works from live purchase history and the store works from current account details.

Twenty CRM holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Akeneo runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Workspace Members, People, Companies, Opportunities in Twenty CRM to Reference entities and records, Assets, Channels and locales, Media files in Akeneo with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Mirror support tickets or tasks between Twenty and an operations tool.
  • 02 Run a continuous sync from a legacy CRM into Twenty during a migration so both systems stay usable through cutover.
  • 03 Push enriched Products and their Assets into an ecommerce storefront or commerce database when product.created and product.updated webhooks fire.
  • 04 Write Categories, Families, and Attributes from an ERP or supplier feed into Akeneo to build and maintain catalog structure.

Common sync patterns

Where both keep product records: catalog and CRM products aligned

Where Twenty CRM tracks products or line items and Akeneo holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in Twenty CRM and a buyer in Akeneo is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Akeneo records orders: purchase history on the account

Orders and their status from Akeneo appear on the matching contact or account in Twenty CRM, so reps see what a customer has bought and what is in flight before the next conversation.

What you can sync between Akeneo and Twenty CRM

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Akeneo objects Twenty CRM objects How this pairing syncs
Reference entities and records Structured lookups like brands, manufacturers, or ingredients with their own records (Enterprise Edition); synced two-way or read into a warehouse for reporting. Companies Account-level records that group people and opportunities. Reference entities and records is specific to Akeneo and Companies to Twenty CRM — each maps to any object or custom field on the other side.
Assets Asset-family media (images, documents) managed in Akeneo's DAM; linked to products and synced to storefronts and commerce systems. Opportunities Deal records tracked through pipeline stages, synced for forecasting. Assets is specific to Akeneo and Opportunities to Twenty CRM — each maps to any object or custom field on the other side.
Channels and locales Target-market settings that scope attribute values; read to resolve which localized or channel-specific value to map on each side of a sync. Tasks To-dos linked to people, companies, or deals. Channels and locales is specific to Akeneo and Tasks to Twenty CRM — each maps to any object or custom field on the other side.
Media files Product images and files uploaded via the media endpoint; referenced by products and pushed to downstream commerce and content systems. Notes Free-form notes attached to records, useful for mirroring activity from other tools. Media files is specific to Akeneo and Notes to Twenty CRM — each maps to any object or custom field on the other side.
Products Core catalog records addressed by UUID (recommended) or identifier/SKU; synced two-way with databases, ERPs, and storefronts. Values are scoped per channel and locale. Custom Objects User-defined objects created in Twenty's data model settings, addressable through the same APIs as standard objects. Products is specific to Akeneo and Custom Objects to Twenty CRM — each maps to any object or custom field on the other side.
Product models Parent records for configurable products; hold shared attribute values that cascade to their variant products, synced alongside Products. Attachments Files linked to records. Product models is specific to Akeneo and Attachments to Twenty CRM — each maps to any object or custom field on the other side.

How changes propagate between Akeneo and Twenty CRM

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Akeneo Twenty CRM Sub-second propagation

DetectionAkeneo notifies Stacksync of record changes through webhook events. Events API webhooks (product.created, product.updated, product.deleted, plus product-model equivalents.

DeliveryEach detected change is written to Twenty CRM through its API, with automatic retries and rate-limit backoff.

Twenty CRM Akeneo Sub-second propagation

DetectionTwenty CRM notifies Stacksync of record changes through webhook events. Webhooks on record create, update, and delete events, or polling on record update timestamps.

DeliveryEach detected change is written to Akeneo through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Akeneo: REST protection triggers above roughly 100 requests/second per PIM instance (HTTP 429 with Retry-After); the Events API caps at 4000 requests/hour with a 500ms webhook ack timeout.
  • Twenty CRM: Subject to the platform's API rate limits; self-hosted deployments control their own limits.
What ships with Akeneo ⇄ Twenty CRM

Connect Akeneo and Twenty CRM for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Akeneo–Twenty CRM connection.

Real-time

Two-way sync

Changes in Akeneo or Twenty CRM instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Akeneo or Twenty CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Akeneo or Twenty CRM record.

Observability

Monitoring

Track your Akeneo ⇄ Twenty CRM sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Akeneo and Twenty CRM.

How the Akeneo and Twenty CRM connectors work

Akeneo

Integration surface
REST API (plus a GraphQL API) and an Events API for webhooks
Authentication
OAuth2 password grant: client_id/secret plus an API user's username/password exchanged at /api/oauth/v1/token for a bearer access_token and refresh_token; Apps use the OAuth2 authorization-code flow
Change detection
Events API webhooks (product.created, product.updated, product.deleted, plus product-model equivalents; product.updated.delta carries old and new values); falls back to polling the 'updated' datetime search filter where the Events API is unavailable
Capabilities
read · write · webhooks
Rate limits
REST protection triggers above roughly 100 requests/second per PIM instance (HTTP 429 with Retry-After); the Events API caps at 4000 requests/hour with a 500ms webhook ack timeout.

Twenty CRM

Integration surface
GraphQL and REST APIs
Authentication
API key
Change detection
Webhooks on record create, update, and delete events, or polling on record update timestamps
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits; self-hosted deployments control their own limits.
How it works

How to connect Akeneo to Twenty CRM — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Akeneo and Twenty CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Akeneo connected
    Twenty CRM connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Akeneo and Twenty CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Akeneo ⇄ Twenty CRM
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Akeneo Twenty CRM
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Akeneo and Twenty CRM integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 393 integrations available for Akeneo and Twenty CRM.

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