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Communications ⇄ CRM

Infobip to Intercom integration — real-time, two-way sync

Keep Infobip and Intercom in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Infobip and Intercom

Keep Intercom and Infobip working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Intercom holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Infobip is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Data Events, Custom Data Attributes, Tags, Segments in Intercom with WhatsApp Messages, Email, Conversations, Numbers / Senders in Infobip field by field, in real time, and in both directions. Current contact details flow out to Infobip so it can reach the right person, and the calls, messages, and meetings Infobip produces flow back onto the matching record in Intercom. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Mirror conversations and tickets into a warehouse for support analytics and SLA reporting
  • 02 Keep custom data attributes updated from billing or ERP systems so message segments reflect current plan and spend
  • 03 Two-way sync Persons — profiles, attributes, tags, and channel opt-in state — between the Infobip People CDP and a CRM or Postgres database so audience data stays consistent in both systems.
  • 04 Push CRM or warehouse segments into Infobip People as Persons and add them to Moments flows so triggered SMS, WhatsApp, and email campaigns fire on fresh audiences.

Common sync patterns

New contacts reachable right away

A contact created or updated in Intercom appears in Infobip within seconds, so outreach starts without exporting a list or re-keying numbers.

Where Infobip reaches out: contacts kept current

Names, phone numbers, email addresses, and the owning rep from Intercom stay current in Infobip, so every call, text, or email goes to the right person at the right address.

Calls, messages, and meetings on the record

Activity handled in Infobip appears on the matching contact and account in Intercom, so the next person sees the full history without leaving the CRM.

What you can sync between Infobip and Intercom

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Infobip objects Intercom objects How this pairing syncs
Conversations Omnichannel contact-center threads, agents, queues, and tags in the Conversations (CCaaS) module; read and write conversation state and messages through the Conversations API for a unified support view. Conversations Support and sales threads sync outward for analytics and CRM context. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Persons (People CDP) Contact profiles in the People module holding attributes, tags, and multi-channel contact data (mobile, email); full CRUD via GET/POST/PUT/DELETE /people/2/persons, so Infobip is both a source and a destination for contact records. Contacts A single contact model covers both users and leads, distinguished by a role attribute. Persons (People CDP) is specific to Infobip and Contacts to Intercom — each maps to any object or custom field on the other side.
SMS Messages Outbound SMS sent via POST /sms/3/messages (legacy /sms/2/text/advanced); sent-message logs and delivery/seen reports read via GET /sms/1/logs and /sms/1/reports, with delivery reports and inbound (MO) messages pushed to a notifyUrl webhook. Companies Company records group contacts and carry plan and account attributes used in segmentation. SMS Messages is specific to Infobip and Companies to Intercom — each maps to any object or custom field on the other side.
WhatsApp Messages Template, text, and media WhatsApp messages sent via POST /whatsapp/1/message/*; message status and inbound replies delivered by webhook, and approved message templates are managed under the WhatsApp sender. Tickets Structured ticket records track issues alongside conversational threads. WhatsApp Messages is specific to Infobip and Tickets to Intercom — each maps to any object or custom field on the other side.
Email Transactional and bulk email sent via POST /email/3/send (multipart form); delivery, open, click, bounce, and unsubscribe events arrive by webhook, and sending domains are managed through the /email/1/domains endpoints. Data Events Behavioral events pushed in from product databases trigger messages and flows. Email is specific to Infobip and Data Events to Intercom — each maps to any object or custom field on the other side.
Numbers / Senders Provisioned phone numbers and sender IDs used as message origins, listed and managed via the Numbers API; read to map which sender each message flows through. Custom Data Attributes Typed custom fields on contacts and companies hold synced billing and usage data. Numbers / Senders is specific to Infobip and Custom Data Attributes to Intercom — each maps to any object or custom field on the other side.

How changes propagate between Infobip and Intercom

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Infobip Intercom Sub-second propagation

DetectionInfobip notifies Stacksync of record changes through webhook events. Delivery reports, seen/read receipts, and inbound (mobile-originated) messages are pushed in real time to a configured notifyUrl webhook per channel.

DeliveryEach detected change is written to Intercom through its API, with automatic retries and rate-limit backoff.

Intercom Infobip Sub-second propagation

DetectionIntercom notifies Stacksync of record changes through webhook events. Webhook topic subscriptions for contact, company, and conversation events, plus polling for backfill.

DeliveryEach detected change is written to Infobip through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Infobip: Message-sending throughput is provisioned per account and per number/sender rather than one fixed global cap; non-messaging endpoints are throttled and return HTTP 429 Too Many Requests when usage exceeds expected levels.
  • Intercom: Subject to per-app rate limits on the Intercom API.
What ships with Infobip ⇄ Intercom

Connect Infobip and Intercom for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Infobip–Intercom connection.

Real-time

Two-way sync

Changes in Infobip or Intercom instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Infobip or Intercom data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Infobip or Intercom record.

Observability

Monitoring

Track your Infobip ⇄ Intercom sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Infobip and Intercom.

How the Infobip and Intercom connectors work

Infobip

Integration surface
Infobip omnichannel REST API (JSON over HTTPS) across per-channel resources (SMS, WhatsApp, Email, Voice), the People CDP, and Conversations; a unified Messages API also spans channels
Authentication
API key sent as the header 'Authorization: App <api-key>' (recommended), with HTTP Basic authentication and OAuth 2.0 also supported; keys are limited by per-endpoint scopes, and every request must target the account's personalized base URL
Change detection
Delivery reports, seen/read receipts, and inbound (mobile-originated) messages are pushed in real time to a configured notifyUrl webhook per channel; message logs/reports (GET /sms/1/logs, /sms/1/reports) and People list endpoints are polled as a fallback
Capabilities
read · write · webhooks
Rate limits
Message-sending throughput is provisioned per account and per number/sender rather than one fixed global cap; non-messaging endpoints are throttled and return HTTP 429 Too Many Requests when usage exceeds expected levels
Infobip setup guide

Intercom

Integration surface
REST API
Authentication
OAuth 2.0 for public apps or a workspace access token
Change detection
Webhook topic subscriptions for contact, company, and conversation events, plus polling for backfill
Capabilities
read · write · webhooks
Rate limits
Subject to per-app rate limits on the Intercom API
How it works

How to connect Infobip to Intercom — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Infobip and Intercom with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Infobip connected
    Intercom connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Infobip and Intercom objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Infobip ⇄ Intercom
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Infobip Intercom
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Infobip and Intercom integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 417 integrations available for Infobip and Intercom.

Popular · 7 of 417
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