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Human resources ⇄ Business productivity

Hibob to SendGrid integration — real-time, two-way sync

Keep Hibob and SendGrid in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Hibob and SendGrid

Keep the people, teams, and status that SendGrid and Hibob share aligned in real time, so a hire, role change, or departure recorded in one reaches the other within seconds.

Each tool in SendGrid keeps its own list of who can use it: users, members, or agents, along with the team they sit on and whether they are still active. Hibob is the authoritative record of the same people as employees, with their department, manager, and employment status. When those two are connected only by manual account admin or a periodic export, the work tools drift: new hires wait days for access, team and manager changes never catch up, and people who have left keep standing accounts.

Stacksync syncs Single Sends, Unsubscribe Groups, Email Activity, Contacts in SendGrid with Time off, Lifecycle, Documents, Named lists in Hibob bi-directionally and in real time. A person added, moved, or offboarded in Hibob creates or updates the matching user in SendGrid within seconds, with field-level mapping and conflict resolution in place of spreadsheets and one-off account changes. Where SendGrid captures details of its own, such as a corrected contact or a login identity, those can flow back to Hibob in whichever direction you configure.

Because the sync is field-level, each system keeps its own extras; only the shared facts, who a person is, which team they belong to, and whether their access should be on, are held in agreement.

Common use cases

  • 01 Keep product-usage attributes from an operational database updated on SendGrid contacts to drive lifecycle segments
  • 02 Reconcile transactional email activity with support tickets so agents see what a customer was sent
  • 03 Auto-provision or deprovision accounts in an IdP, ticketing tool, or app database when Bob Lifecycle events fire employee joined or terminated.
  • 04 Push Salaries and Variable Pay from Bob into a payroll provider or warehouse each pay cycle, using the Payroll-permitted service user.

Common sync patterns

Onboarding: access ready on day one

A new hire recorded in Hibob creates the matching user in SendGrid with the right team and manager already set, so people can start working without waiting on a provisioning ticket.

Offboarding: no standing access after a departure

When someone is marked as leaving in Hibob, the matching account in SendGrid is deactivated or flagged, so departures do not leave open access behind.

One employee directory

A person's name, title, contact details, or status corrected in either system updates the other, so both sides stop maintaining separate copies of the same person.

What you can sync between Hibob and SendGrid

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Hibob objects SendGrid objects How this pairing syncs
Lifecycle Hire, termination, and leave status changes at /people/{id}/lifecycle; read-only and the source of lifecycle webhook events. List Synced with incremental and full sync per the Stacksync docs. Lifecycle is specific to Hibob and List to SendGrid — each maps to any object or custom field on the other side.
Documents Employee documents accessed under the Docs API; gated behind the Documents permission granted per service user. Segments Query-based contact groups whose membership SendGrid computes from contact fields. Documents is specific to Hibob and Segments to SendGrid — each maps to any object or custom field on the other side.
Named lists Dropdown option lists such as departments and sites used to resolve field values when mapping People records during sync. Categories Synced with incremental and full sync per the Stacksync docs. Named lists is specific to Hibob and Categories to SendGrid — each maps to any object or custom field on the other side.
People (Employees) Core employee records with out-of-the-box and custom fields; read via POST /people/search, created and updated through the /people endpoints. Senders Synced with incremental and full sync per the Stacksync docs. People (Employees) is specific to Hibob and Senders to SendGrid — each maps to any object or custom field on the other side.
Employment Historical table of job terms, contract, and working pattern under /people/{id}/employment; full CRUD, entries keyed by effectiveDate. Single Sends One-off marketing campaigns whose stats are read back for reporting. Employment is specific to Hibob and Single Sends to SendGrid — each maps to any object or custom field on the other side.
Work Reporting line, department, site, and title under /people/{id}/work; drives the org chart and is synced two-way to directories. Unsubscribe Groups Synced with incremental and full sync per the Stacksync docs. Work is specific to Hibob and Unsubscribe Groups to SendGrid — each maps to any object or custom field on the other side.

How changes propagate between Hibob and SendGrid

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Hibob SendGrid Sub-second propagation

DetectionHibob notifies Stacksync of record changes through webhook events. Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events.

DeliveryEach detected change is written to SendGrid through its API, with automatic retries and rate-limit backoff.

SendGrid Hibob Sub-second propagation

DetectionSendGrid notifies Stacksync of record changes through webhook events. Event Webhook posts delivery and engagement events (processed, delivered, open, click, bounce, spam report) to an HTTP endpoint.

DeliveryEach detected change is written to Hibob through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Hibob: Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
  • SendGrid: Subject to the platform's API rate limits; contact upserts are batched, asynchronous jobs rather than per-row writes.
What ships with Hibob ⇄ SendGrid

Connect Hibob and SendGrid for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Hibob–SendGrid connection.

Real-time

Two-way sync

Changes in Hibob or SendGrid instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Hibob or SendGrid data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Hibob or SendGrid record.

Observability

Monitoring

Track your Hibob ⇄ SendGrid sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Hibob and SendGrid.

How the Hibob and SendGrid connectors work

Hibob

Integration surface
REST API (the Bob API)
Authentication
Service User credentials over HTTP Basic auth (Base64-encoded serviceUserId:serviceUserToken); permissions granted per data category (People, Payroll, Documents) in Bob admin
Change detection
Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events; the employee.updated payload flags which fields changed and Bob recommends an API call for the full record. There is no CDC stream, and deleting a table entry fires no webhook (Bob has no table-entry deletion event).
Capabilities
read · write · webhooks
Rate limits
Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
Hibob setup guide

SendGrid

Integration surface
REST API (v3)
Authentication
API key (create in SendGrid Settings > API Keys with Custom Access / Full Access for the objects to sync; key begins with "SG")
Change detection
Event Webhook posts delivery and engagement events (processed, delivered, open, click, bounce, spam report) to an HTTP endpoint; contact and list changes are detected by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits; contact upserts are batched, asynchronous jobs rather than per-row writes
SendGrid setup guide
How it works

How to connect Hibob to SendGrid — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Hibob and SendGrid with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Hibob connected
    SendGrid connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Hibob and SendGrid objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Hibob ⇄ SendGrid
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Hibob SendGrid
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Hibob and SendGrid integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
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GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 455 integrations available for Hibob and SendGrid.

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