Real-time
Two-way sync
Changes in Gladly or Shopware instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ E-commerce
Gladly to Shopware integration — real-time, two-way sync
Keep Gladly and Shopware in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Gladly and Shopware
Keep the customers and orders that Gladly and Shopware share aligned in real time, so sales works from live purchase history and the store works from current account details.
Gladly holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shopware runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.
Stacksync links Topics, Tasks, Customer profiles, Conversations in Gladly to Customers, Orders, Order Line Items, Order Deliveries in Shopware with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.
The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.
Common use cases
- 01 Sync Gladly customer profiles with an order database so agents see purchase history and profile updates flow back.
- 02 Mirror conversations and topics into a warehouse for CX analytics and staffing models.
- 03 Consolidate orders and customers from multiple `sales_channel` storefronts into one Postgres database for cross-channel analysis.
- 04 Two-way sync of the `product` catalog — titles, nested price arrays, and stock — between Shopware and an ERP or PIM so pricing and inventory stay aligned.
Common sync patterns
Where both keep product records: catalog and CRM products aligned
Where Gladly tracks products or line items and Shopware holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.
One customer identity across sales and store
A person who exists as a contact in Gladly and a buyer in Shopware is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.
Where Shopware records orders: purchase history on the account
Orders and their status from Shopware appear on the matching contact or account in Gladly, so reps see what a customer has bought and what is in flight before the next conversation.
What you can sync between Gladly and Shopware
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Gladly objects | Shopware objects | How this pairing syncs | |
|---|---|---|---|
| Tasks Follow-up work items created from external triggers or synced for workload reporting. | Order Deliveries Shipping records (`order_delivery`) carrying delivery state and tracking codes; written back from a 3PL or WMS. | Tasks is specific to Gladly and Order Deliveries to Shopware — each maps to any object or custom field on the other side. | |
| Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching. | Order Transactions Payment records (`order_transaction`) holding payment method and state; read to reconcile against a billing or finance system. | Customer profiles is specific to Gladly and Order Transactions to Shopware — each maps to any object or custom field on the other side. | |
| Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses. | Sales Channels Per-storefront configuration (`sales_channel`); used to scope and consolidate orders and customers across multiple storefronts. | Conversations is specific to Gladly and Sales Channels to Shopware — each maps to any object or custom field on the other side. | |
| Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation. | Media Media assets (`media`) such as product images; referenced by id so file URLs and metadata sync into downstream catalogs. | Conversation items is specific to Gladly and Media to Shopware — each maps to any object or custom field on the other side. | |
| Agents User records used to attribute work in CX analytics. | Products The product catalog (`product`), including parent/child variants, per-currency nested price arrays, and stock; synced two-way with ERP, PIM, or a database. | Agents is specific to Gladly and Products to Shopware — each maps to any object or custom field on the other side. | |
| Topics Categorization applied to conversations; the key dimension for contact-driver reporting. | Categories The navigation and catalogue tree (`category`); mapped to product taxonomy in a warehouse or written from a PIM. | Topics is specific to Gladly and Categories to Shopware — each maps to any object or custom field on the other side. |
How changes propagate between Gladly and Shopware
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Gladly Shopware Sub-second propagation
DetectionGladly notifies Stacksync of record changes through webhook events. Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports.
DeliveryEach detected change is written to Shopware through its API, with automatic retries and rate-limit backoff.
Shopware Gladly Sub-second propagation
DetectionShopware notifies Stacksync of record changes through webhook events. App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field.
DeliveryEach detected change is written to Gladly through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Gladly: Subject to the platform's API rate limits.
- Shopware: No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores.
What ships with Gladly ⇄ Shopware
Connect Gladly and Shopware for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Gladly–Shopware connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Gladly or Shopware data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Gladly or Shopware record.
Observability
Monitoring
Track your Gladly ⇄ Shopware sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Gladly and Shopware.
How the Gladly and Shopware connectors work
Gladly
- Integration surface
- REST API
- Authentication
- API tokens used with basic authentication tied to an agent email
- Change detection
- Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits
Shopware
- Integration surface
- Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint
- Authentication
- OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes
- Change detection
- App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields
- Capabilities
- read · write · webhooks
- Rate limits
- No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores
How it works
How to connect Gladly to Shopware — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Gladly and Shopware with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Gladly
connected
Shopware
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Gladly and Shopware objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Gladly ⇄ ShopwareCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Gladly ShopwareCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Gladly and Shopware integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Gladly and Shopware: authenticate both systems, choose the objects to sync (such as Gladly's Tasks and Customer profiles), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes — Stacksync ships production-grade connectors for both Gladly and Shopware. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Gladly: Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports. On Shopware: App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Gladly side: Topics, Tasks, Customer profiles, Conversations, plus custom fields where Gladly exposes them. On the Shopware side: Customers, Orders, Order Line Items, Order Deliveries. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Gladly and Shopware: Where both keep product records: catalog and CRM products aligned; One customer identity across sales and store; Where Shopware records orders: purchase history on the account. Where Gladly tracks products or line items and Shopware holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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