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CRM ⇄ Communications

Freshworks CRM to Infobip integration — real-time, two-way sync

Keep Freshworks CRM and Infobip in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Freshworks CRM and Infobip

Keep Freshworks CRM and Infobip working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Freshworks CRM holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Infobip is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Lists, Notes, Contacts, Accounts in Freshworks CRM with Email, Conversations, Numbers / Senders, Delivery Reports & Logs in Infobip field by field, in real time, and in both directions. Current contact details flow out to Infobip so it can reach the right person, and the calls, messages, and meetings Infobip produces flow back onto the matching record in Freshworks CRM. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Two-way sync accounts and deals with an ERP so quotes and invoices reference the same customer records.
  • 02 Keep list membership aligned with segments computed in the warehouse.
  • 03 Mirror email bounces, complaints, and opt-outs back onto CRM contact records so other tools stop messaging suppressed people.
  • 04 Two-way sync Persons — profiles, attributes, tags, and channel opt-in state — between the Infobip People CDP and a CRM or Postgres database so audience data stays consistent in both systems.

Common sync patterns

One contact list, opt-outs included

A number, address, or unsubscribe recorded in either system updates the other, so no one calls a disconnected line or messages someone who opted out.

New contacts reachable right away

A contact created or updated in Freshworks CRM appears in Infobip within seconds, so outreach starts without exporting a list or re-keying numbers.

Where Infobip reaches out: contacts kept current

Names, phone numbers, email addresses, and the owning rep from Freshworks CRM stay current in Infobip, so every call, text, or email goes to the right person at the right address.

What you can sync between Freshworks CRM and Infobip

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Freshworks CRM objects Infobip objects How this pairing syncs
Accounts Company records kept consistent with ERP and billing systems. Conversations Omnichannel contact-center threads, agents, queues, and tags in the Conversations (CCaaS) module; read and write conversation state and messages through the Conversations API for a unified support view. Accounts is specific to Freshworks CRM and Conversations to Infobip — each maps to any object or custom field on the other side.
Deals Pipeline records synced out for forecasting and full-funnel reporting. Numbers / Senders Provisioned phone numbers and sender IDs used as message origins, listed and managed via the Numbers API; read to map which sender each message flows through. Deals is specific to Freshworks CRM and Numbers / Senders to Infobip — each maps to any object or custom field on the other side.
Tasks Follow-ups created from external signals such as product usage events. Delivery Reports & Logs Per-message delivery status, seen/read receipts, and error codes; pulled from GET /sms/1/reports and /sms/1/logs within a short retention window, or pushed in real time to a configured notifyUrl webhook. Tasks is specific to Freshworks CRM and Delivery Reports & Logs to Infobip — each maps to any object or custom field on the other side.
Appointments Meeting records readable for activity reporting. Persons (People CDP) Contact profiles in the People module holding attributes, tags, and multi-channel contact data (mobile, email); full CRUD via GET/POST/PUT/DELETE /people/2/persons, so Infobip is both a source and a destination for contact records. Appointments is specific to Freshworks CRM and Persons (People CDP) to Infobip — each maps to any object or custom field on the other side.
Sales activities Logged activity types used in engagement and productivity analysis. SMS Messages Outbound SMS sent via POST /sms/3/messages (legacy /sms/2/text/advanced); sent-message logs and delivery/seen reports read via GET /sms/1/logs and /sms/1/reports, with delivery reports and inbound (MO) messages pushed to a notifyUrl webhook. Sales activities is specific to Freshworks CRM and SMS Messages to Infobip — each maps to any object or custom field on the other side.
Lists Contact list membership synced against segments computed in a warehouse. WhatsApp Messages Template, text, and media WhatsApp messages sent via POST /whatsapp/1/message/*; message status and inbound replies delivered by webhook, and approved message templates are managed under the WhatsApp sender. Lists is specific to Freshworks CRM and WhatsApp Messages to Infobip — each maps to any object or custom field on the other side.

How changes propagate between Freshworks CRM and Infobip

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Freshworks CRM Infobip Sub-second propagation

DetectionFreshworks CRM notifies Stacksync of record changes through webhook events. Polling with updated-at filters.

DeliveryEach detected change is written to Infobip through its API, with automatic retries and rate-limit backoff.

Infobip Freshworks CRM Sub-second propagation

DetectionInfobip notifies Stacksync of record changes through webhook events. Delivery reports, seen/read receipts, and inbound (mobile-originated) messages are pushed in real time to a configured notifyUrl webhook per channel.

DeliveryEach detected change is written to Freshworks CRM through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Freshworks CRM: Subject to per-account API rate limits that vary by plan.
  • Infobip: Message-sending throughput is provisioned per account and per number/sender rather than one fixed global cap; non-messaging endpoints are throttled and return HTTP 429 Too Many Requests when usage exceeds expected levels.
What ships with Freshworks CRM ⇄ Infobip

Connect Freshworks CRM and Infobip for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshworks CRM–Infobip connection.

Real-time

Two-way sync

Changes in Freshworks CRM or Infobip instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Freshworks CRM or Infobip data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Freshworks CRM or Infobip record.

Observability

Monitoring

Track your Freshworks CRM ⇄ Infobip sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Freshworks CRM and Infobip.

How the Freshworks CRM and Infobip connectors work

Freshworks CRM

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters; outbound webhooks can be configured through workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by plan

Infobip

Integration surface
Infobip omnichannel REST API (JSON over HTTPS) across per-channel resources (SMS, WhatsApp, Email, Voice), the People CDP, and Conversations; a unified Messages API also spans channels
Authentication
API key sent as the header 'Authorization: App <api-key>' (recommended), with HTTP Basic authentication and OAuth 2.0 also supported; keys are limited by per-endpoint scopes, and every request must target the account's personalized base URL
Change detection
Delivery reports, seen/read receipts, and inbound (mobile-originated) messages are pushed in real time to a configured notifyUrl webhook per channel; message logs/reports (GET /sms/1/logs, /sms/1/reports) and People list endpoints are polled as a fallback
Capabilities
read · write · webhooks
Rate limits
Message-sending throughput is provisioned per account and per number/sender rather than one fixed global cap; non-messaging endpoints are throttled and return HTTP 429 Too Many Requests when usage exceeds expected levels
Infobip setup guide
How it works

How to connect Freshworks CRM to Infobip — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Freshworks CRM and Infobip with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Freshworks CRM connected
    Infobip connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Freshworks CRM and Infobip objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Freshworks CRM ⇄ Infobip
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Freshworks CRM Infobip
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Freshworks CRM and Infobip integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 426 integrations available for Freshworks CRM and Infobip.

Popular · 8 of 426
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