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CRM ⇄ Communications

Freshworks CRM to Gmail integration — real-time, two-way sync

Keep Freshworks CRM and Gmail in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Freshworks CRM and Gmail

Keep Freshworks CRM and Gmail working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Freshworks CRM holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Gmail is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Accounts, Deals, Tasks, Appointments in Freshworks CRM with Threads, Labels, Drafts, Attachments in Gmail field by field, in real time, and in both directions. Current contact details flow out to Gmail so it can reach the right person, and the calls, messages, and meetings Gmail produces flow back onto the matching record in Freshworks CRM. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Keep list membership aligned with segments computed in the warehouse.
  • 02 Mirror deal and activity data into a Postgres database that internal tools query directly.
  • 03 Read Attachments and message metadata into a warehouse or document store for retention, discovery, and compliance reporting.
  • 04 Mirror Labels with pipeline or ticket states so triage done in an external tool is reflected inside the inbox.

Common sync patterns

One contact list, opt-outs included

A number, address, or unsubscribe recorded in either system updates the other, so no one calls a disconnected line or messages someone who opted out.

New contacts reachable right away

A contact created or updated in Freshworks CRM appears in Gmail within seconds, so outreach starts without exporting a list or re-keying numbers.

Where Gmail reaches out: contacts kept current

Names, phone numbers, email addresses, and the owning rep from Freshworks CRM stay current in Gmail, so every call, text, or email goes to the right person at the right address.

What you can sync between Freshworks CRM and Gmail

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Freshworks CRM objects Gmail objects How this pairing syncs
Appointments Meeting records readable for activity reporting. Labels User and system labels (INBOX, SENT, custom); applied and removed via sync to mirror pipeline stages or triage states from an external system. Appointments is specific to Freshworks CRM and Labels to Gmail — each maps to any object or custom field on the other side.
Sales activities Logged activity types used in engagement and productivity analysis. Drafts Unsent messages; created and updated from templates or sequence tools so reps review before sending from their own mailbox. Sales activities is specific to Freshworks CRM and Drafts to Gmail — each maps to any object or custom field on the other side.
Lists Contact list membership synced against segments computed in a warehouse. Attachments File payloads referenced by message part; read out to storage or a document system for archival and compliance workflows. Lists is specific to Freshworks CRM and Attachments to Gmail — each maps to any object or custom field on the other side.
Notes Context records attached to contacts, accounts, and deals. History The incremental change log keyed by historyId; used for efficient delta sync so only mailbox changes since the last cursor are fetched. Notes is specific to Freshworks CRM and History to Gmail — each maps to any object or custom field on the other side.
Contacts Unified sales-and-marketing person records; the core entity for bidirectional syncs. Messages Individual emails with headers, body, and label state; read out to a CRM or warehouse for activity logging, and sent or modified two-way from sales tools. Contacts is specific to Freshworks CRM and Messages to Gmail — each maps to any object or custom field on the other side.
Accounts Company records kept consistent with ERP and billing systems. Threads Conversation groupings that keep replies together; synced so a CRM timeline or support desk shows the full exchange, not isolated messages. Accounts is specific to Freshworks CRM and Threads to Gmail — each maps to any object or custom field on the other side.

How changes propagate between Freshworks CRM and Gmail

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Freshworks CRM Gmail Sub-second propagation

DetectionFreshworks CRM notifies Stacksync of record changes through webhook events. Polling with updated-at filters.

DeliveryEach detected change is written to Gmail through its API, with automatic retries and rate-limit backoff.

Gmail Freshworks CRM Sub-second propagation

DetectionGmail notifies Stacksync of record changes through webhook events. Incremental sync via users.history.list from a stored historyId cursor, plus real-time push notifications through Google Cloud Pub/Sub watch on the.

DeliveryEach detected change is written to Freshworks CRM through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Freshworks CRM: Subject to per-account API rate limits that vary by plan.
  • Gmail: Quota is measured in units per user per second (e.g. messages.list = 5 units, messages.send = 100 units) against a 250 quota-unit/user/second limit and a daily project cap; exceeding limits returns 429 with exponential backoff expected.
What ships with Freshworks CRM ⇄ Gmail

Connect Freshworks CRM and Gmail for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshworks CRM–Gmail connection.

Real-time

Two-way sync

Changes in Freshworks CRM or Gmail instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Freshworks CRM or Gmail data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Freshworks CRM or Gmail record.

Observability

Monitoring

Track your Freshworks CRM ⇄ Gmail sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Freshworks CRM and Gmail.

How the Freshworks CRM and Gmail connectors work

Freshworks CRM

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters; outbound webhooks can be configured through workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by plan

Gmail

Integration surface
Gmail API (REST, v1)
Authentication
OAuth 2.0 via Google — user-authorized consent with granular scopes (gmail.readonly, gmail.modify, gmail.send, gmail.labels); restricted scopes require Google's app verification for production use
Change detection
Incremental sync via users.history.list from a stored historyId cursor, plus real-time push notifications through Google Cloud Pub/Sub watch on the mailbox (watch must be renewed at least every 7 days)
Capabilities
read · write · webhooks
Rate limits
Quota is measured in units per user per second (e.g. messages.list = 5 units, messages.send = 100 units) against a 250 quota-unit/user/second limit and a daily project cap; exceeding limits returns 429 with exponential backoff expected.
How it works

How to connect Freshworks CRM to Gmail — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Freshworks CRM and Gmail with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Freshworks CRM connected
    Gmail connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Freshworks CRM and Gmail objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Freshworks CRM ⇄ Gmail
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Freshworks CRM Gmail
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Freshworks CRM and Gmail integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 373 integrations available for Freshworks CRM and Gmail.

Popular · 6 of 373
All Freshworks CRM integrations All Gmail integrations Browse all integrations
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