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Communications ⇄ CRM

Amazon SES to Freshworks CRM integration — real-time, two-way sync

Keep Amazon SES and Freshworks CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Amazon SES and Freshworks CRM

Keep Freshworks CRM and Amazon SES working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

Freshworks CRM holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Amazon SES is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Sales activities, Lists, Notes, Contacts in Freshworks CRM with Verified Identities, Configuration Sets, Sending Events, Messages (SendEmail / SendBulkEmail) in Amazon SES field by field, in real time, and in both directions. Current contact details flow out to Amazon SES so it can reach the right person, and the calls, messages, and meetings Amazon SES produces flow back onto the matching record in Freshworks CRM. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Push scored leads from a data platform into Freshworks CRM and route them by lifecycle stage.
  • 02 Two-way sync accounts and deals with an ERP so quotes and invoices reference the same customer records.
  • 03 Write bounced and complained addresses from the SES Suppression List back onto CRM and marketing records so other tools stop emailing them.
  • 04 Keep Email Templates in sync from a CMS or Git-backed source into SES via CreateEmailTemplate and UpdateEmailTemplate across environments.

Common sync patterns

Where Amazon SES reaches out: contacts kept current

Names, phone numbers, email addresses, and the owning rep from Freshworks CRM stay current in Amazon SES, so every call, text, or email goes to the right person at the right address.

Calls, messages, and meetings on the record

Activity handled in Amazon SES appears on the matching contact and account in Freshworks CRM, so the next person sees the full history without leaving the CRM.

Where Amazon SES sends at scale: delivery and reply status back on the contact

Sends, bounces, opens, and replies from Amazon SES update fields on the contact in Freshworks CRM, so lead status reflects what actually reached the person.

What you can sync between Amazon SES and Freshworks CRM

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon SES objects Freshworks CRM objects How this pairing syncs
Contacts Subscribers in the contact list with per-topic opt-in state; CRUD via CreateContact/ListContacts/UpdateContact/DeleteContact, each carrying a LastUpdatedTimestamp for polling. Contacts Unified sales-and-marketing person records; the core entity for bidirectional syncs. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Email Templates Reusable subject/HTML/text templates with replacement variables; synced via CreateEmailTemplate, GetEmailTemplate, ListEmailTemplates, and UpdateEmailTemplate. Sales activities Logged activity types used in engagement and productivity analysis. Email Templates is specific to Amazon SES and Sales activities to Freshworks CRM — each maps to any object or custom field on the other side.
Suppression List Addresses auto-added on bounce or complaint; read with ListSuppressedDestinations and written with Put/DeleteSuppressedDestination to control re-sends. Lists Contact list membership synced against segments computed in a warehouse. Suppression List is specific to Amazon SES and Lists to Freshworks CRM — each maps to any object or custom field on the other side.
Verified Identities Email-address and domain identities cleared to send; managed via CreateEmailIdentity, ListEmailIdentities, GetEmailIdentity (DKIM and verification status). Notes Context records attached to contacts, accounts, and deals. Verified Identities is specific to Amazon SES and Notes to Freshworks CRM — each maps to any object or custom field on the other side.
Configuration Sets Named send-time rule groups that attach event destinations, IP pools, and suppression options; managed via Create/List ConfigurationSet operations. Accounts Company records kept consistent with ERP and billing systems. Configuration Sets is specific to Amazon SES and Accounts to Freshworks CRM — each maps to any object or custom field on the other side.
Sending Events Per-message send, delivery, bounce, complaint, open, and click events; not on any API, read from a configuration-set event destination (SNS/EventBridge/Firehose). Deals Pipeline records synced out for forecasting and full-funnel reporting. Sending Events is specific to Amazon SES and Deals to Freshworks CRM — each maps to any object or custom field on the other side.

How changes propagate between Amazon SES and Freshworks CRM

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon SES Freshworks CRM Sub-second propagation

DetectionAmazon SES notifies Stacksync of record changes through webhook events. Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations.

DeliveryEach detected change is written to Freshworks CRM through its API, with automatic retries and rate-limit backoff.

Freshworks CRM Amazon SES Sub-second propagation

DetectionFreshworks CRM notifies Stacksync of record changes through webhook events. Polling with updated-at filters.

DeliveryEach detected change is written to Amazon SES through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Amazon SES: Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region.
  • Freshworks CRM: Subject to per-account API rate limits that vary by plan.
What ships with Amazon SES ⇄ Freshworks CRM

Connect Amazon SES and Freshworks CRM for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon SES–Freshworks CRM connection.

Real-time

Two-way sync

Changes in Amazon SES or Freshworks CRM instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon SES or Freshworks CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon SES or Freshworks CRM record.

Observability

Monitoring

Track your Amazon SES ⇄ Freshworks CRM sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon SES and Freshworks CRM.

How the Amazon SES and Freshworks CRM connectors work

Amazon SES

Integration surface
AWS SES API v2 (REST/JSON over HTTPS) plus an SMTP sending interface
Authentication
AWS IAM credentials (access key + secret) signed with Signature Version 4, or an assumed IAM role via STS; the SMTP interface uses SMTP credentials derived from an IAM user
Change detection
Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations (SNS/EventBridge/Firehose); contacts, templates, and suppression entries are polled via List/Get operations
Capabilities
read · write · webhooks
Rate limits
Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region

Freshworks CRM

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters; outbound webhooks can be configured through workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by plan
How it works

How to connect Amazon SES to Freshworks CRM — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon SES and Freshworks CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon SES connected
    Freshworks CRM connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon SES and Freshworks CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon SES ⇄ Freshworks CRM
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon SES Freshworks CRM
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Amazon SES and Freshworks CRM integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 426 integrations available for Amazon SES and Freshworks CRM.

Popular · 7 of 426
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