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Marketing ⇄ ERP

Eloqua to Sage 100 integration — real-time, two-way sync

Keep Eloqua and Sage 100 in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Eloqua and Sage 100

Feed the real customer, order, and revenue records from Sage 100 into Eloqua so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Sage 100 holds exactly that: Journal Entries, Customers, Vendors, Inventory Items that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Journal Entries, Customers, Vendors, Inventory Items in Sage 100 with Custom Data Objects, Activities, Campaigns, Emails in Eloqua in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Eloqua works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Eloqua flow back onto the record in Sage 100.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Replicate GL and sales history to a warehouse or Postgres database for reporting off the on-premise system.
  • 02 Sync customers, invoices, and payment status into a CRM so sales sees AR standing without opening the ERP.
  • 03 Export email opens, clicks, form submits, and bounces from the Bulk API Activities export into a warehouse for lead scoring and multi-touch attribution.
  • 04 Load purchase or product-usage records into Custom Data Objects linked to Contacts so nurture campaigns branch on behavior mastered in another system.

Common sync patterns

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in Sage 100 appears in Eloqua within seconds, ready to start or stop a lifecycle campaign.

Where Eloqua captures new people: signups become customer records

Registrations, form fills, or new subscribers in Eloqua create or update the corresponding record in Sage 100, so the back office sees them without anyone re-keying.

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

What you can sync between Eloqua and Sage 100

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Eloqua objects Sage 100 objects How this pairing syncs
Campaigns Multi-step campaign-canvas assets managed through the Application REST API; campaign membership and response data read out for attribution reporting. GL Accounts Chart of accounts read for mapping transactions in finance integrations. Campaigns is specific to Eloqua and GL Accounts to Sage 100 — each maps to any object or custom field on the other side.
Emails Email creative and email-group assets managed via the Application REST API; usually read for reporting rather than written by a sync. Journal Entries Posted GL activity replicated to warehouses for FP&A. Emails is specific to Eloqua and Journal Entries to Sage 100 — each maps to any object or custom field on the other side.
Forms and Form Submits Form definitions and their submission data, accessed through the Application REST API; submissions read out into a warehouse for lead capture and analysis. Customers AR customer master records synced to CRMs for account and credit visibility. Forms and Form Submits is specific to Eloqua and Customers to Sage 100 — each maps to any object or custom field on the other side.
Contact Lists and Segments Shared lists (static) and segments (dynamic audiences); Contacts are added to or removed from shared lists based on lifecycle stage computed downstream. Vendors AP vendor master records synced with procurement and payment tools. Contact Lists and Segments is specific to Eloqua and Vendors to Sage 100 — each maps to any object or custom field on the other side.
Contacts Core person records, keyed on email address as the unique identifier; imported/exported via the Bulk API and upserted on email, synced two-way with CRM, warehouse, and app databases. Inventory Items Item master with pricing and quantities, synced to e-commerce catalogs. Contacts is specific to Eloqua and Inventory Items to Sage 100 — each maps to any object or custom field on the other side.
Accounts Company records linked to Contacts via the account-linkage field; moved through the Bulk API and typically mastered in a CRM or ERP and written into Eloqua. Sales Orders Order headers and lines, the usual write target for web and EDI orders. Accounts is specific to Eloqua and Sales Orders to Sage 100 — each maps to any object or custom field on the other side.

How changes propagate between Eloqua and Sage 100

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Eloqua Sage 100 Interval-based propagation

DetectionStacksync polls Eloqua for changes on an incremental schedule, reading only records changed since the previous pass. Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax.

DeliveryEach detected change is applied to Sage 100 as a row-level write, with types converted between the two schemas.

Sage 100 Eloqua Interval-based propagation

DetectionStacksync polls Sage 100 for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled polling.

DeliveryEach detected change is written to Eloqua through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Eloqua: Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch.
What ships with Eloqua ⇄ Sage 100

Connect Eloqua and Sage 100 for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Eloqua–Sage 100 connection.

Real-time

Two-way sync

Changes in Eloqua or Sage 100 instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Eloqua or Sage 100 data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Eloqua or Sage 100 record.

Observability

Monitoring

Track your Eloqua ⇄ Sage 100 sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Eloqua and Sage 100.

How the Eloqua and Sage 100 connectors work

Eloqua

Integration surface
Bulk API 2.0 (contacts, accounts, custom data objects, activities) plus Application REST API (campaigns, emails, forms, lists)
Authentication
OAuth 2.0 (Authorization Code or Resource Owner Password Credentials grant; Client Credentials not supported) or HTTP Basic Auth with siteName + username + password; the instance base URL must first be discovered via the login.eloqua.com/id endpoint
Change detection
Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax; no general-purpose record-change webhook
Capabilities
read · write
Rate limits
Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch

Sage 100

Integration surface
ODBC (ProvideX driver) for reads; Business Object Interface (BOI) or Sage-provided web services for writes
Authentication
Sage 100 company and user credentials; ODBC DSN credentials for direct reads
Change detection
Scheduled polling; no webhooks or change log on the integration surface
Capabilities
read · write
How it works

How to connect Eloqua to Sage 100 — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Eloqua and Sage 100 with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Eloqua connected
    Sage 100 connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Eloqua and Sage 100 objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Eloqua ⇄ Sage 100
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Eloqua Sage 100
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Eloqua and Sage 100 integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 467 integrations available for Eloqua and Sage 100.

Popular · 7 of 467
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