Real-time
Two-way sync
Changes in Bingads or Sage 100 instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ ERP
Bingads to Sage 100 integration — real-time, two-way sync
Keep Bingads and Sage 100 in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Bingads and Sage 100
Feed the real customer, order, and revenue records from Sage 100 into Bingads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Sage 100 holds exactly that: Customers, Vendors, Inventory Items, Sales Orders that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Customers, Vendors, Inventory Items, Sales Orders in Sage 100 with Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions in Bingads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Bingads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Bingads flow back onto the record in Sage 100.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Sync customers, invoices, and payment status into a CRM so sales sees AR standing without opening the ERP.
- 02 Push e-commerce and EDI orders into the Sales Order module instead of rekeying them.
- 03 Mirror Accounts, Customers, and users from Customer Management into an internal database for agency/MCC-style hierarchy and access reporting.
- 04 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.
Common sync patterns
One customer identity across both systems
A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.
Lifecycle triggers from back-office events
A first order, a renewal, or a lapsed account recorded in Sage 100 appears in Bingads within seconds, ready to start or stop a lifecycle campaign.
Where Bingads captures new people: signups become customer records
Registrations, form fills, or new subscribers in Bingads create or update the corresponding record in Sage 100, so the back office sees them without anyone re-keying.
What you can sync between Bingads and Sage 100
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bingads objects | Sage 100 objects | How this pairing syncs | |
|---|---|---|---|
| Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. | Customers AR customer master records synced to CRMs for account and credit visibility. | Accounts, Customers & Users is specific to Bingads and Customers to Sage 100 — each maps to any object or custom field on the other side. | |
| Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. | Vendors AP vendor master records synced with procurement and payment tools. | Performance Reports is specific to Bingads and Vendors to Sage 100 — each maps to any object or custom field on the other side. | |
| Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). | Inventory Items Item master with pricing and quantities, synced to e-commerce catalogs. | Campaigns is specific to Bingads and Inventory Items to Sage 100 — each maps to any object or custom field on the other side. | |
| Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. | Sales Orders Order headers and lines, the usual write target for web and EDI orders. | Ad Groups is specific to Bingads and Sales Orders to Sage 100 — each maps to any object or custom field on the other side. | |
| Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. | AR Invoices Billing documents synced outward for payment status and revenue reporting. | Ads is specific to Bingads and AR Invoices to Sage 100 — each maps to any object or custom field on the other side. | |
| Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. | Purchase Orders Procurement documents read for spend and receiving workflows. | Keywords & Negative Keywords is specific to Bingads and Purchase Orders to Sage 100 — each maps to any object or custom field on the other side. |
How changes propagate between Bingads and Sage 100
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bingads Sage 100 Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is applied to Sage 100 as a row-level write, with types converted between the two schemas.
Sage 100 Bingads Interval-based propagation
DetectionStacksync polls Sage 100 for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled polling.
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Bingads ⇄ Sage 100
Connect Bingads and Sage 100 for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Sage 100 connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bingads or Sage 100 data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bingads or Sage 100 record.
Observability
Monitoring
Track your Bingads ⇄ Sage 100 sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bingads and Sage 100.
How the Bingads and Sage 100 connectors work
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
Sage 100
- Integration surface
- ODBC (ProvideX driver) for reads; Business Object Interface (BOI) or Sage-provided web services for writes
- Authentication
- Sage 100 company and user credentials; ODBC DSN credentials for direct reads
- Change detection
- Scheduled polling; no webhooks or change log on the integration surface
- Capabilities
- read · write
How it works
How to connect Bingads to Sage 100 — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bingads and Sage 100 with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bingads
connected
Sage 100
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bingads and Sage 100 objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bingads ⇄ Sage 100Customers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bingads Sage 100Company company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bingads and Sage 100 integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Bingads and Sage 100: authenticate both systems, choose the objects to sync (such as Bingads's Accounts, Customers & Users and Performance Reports), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes — Stacksync ships production-grade connectors for both Bingads and Sage 100. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. On Sage 100: Scheduled polling; no webhooks or change log on the integration surface. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Sage 100 side: Customers, Vendors, Inventory Items, Sales Orders, plus custom fields where Sage 100 exposes them. On the Bingads side: Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Bingads and Sage 100: One customer identity across both systems; Lifecycle triggers from back-office events; Where Bingads captures new people: signups become customer records. A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 465 integrations available for Bingads and Sage 100.
Popular · 8 of 465
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Bingads ⇄ Microsoft Dynamics GP - Bingads ⇄ Microsoft Dynamics NAV
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Bingads ⇄ Plex ERP -
Bingads ⇄ QAD ERP -
Sage 100 ⇄ Cvent -
Sage 100 ⇄ Demandbase -
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Sage 100 ⇄ Iterable
No integrations match .
