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Marketing ⇄ ERP

Eloqua to Microsoft Dynamics GP integration — real-time, two-way sync

Keep Eloqua and Microsoft Dynamics GP in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Eloqua and Microsoft Dynamics GP

Feed the real customer, order, and revenue records from Microsoft Dynamics GP into Eloqua so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Microsoft Dynamics GP holds exactly that: Customers, Vendors, Sales Documents (SOP), Purchase Orders (POP) that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Customers, Vendors, Sales Documents (SOP), Purchase Orders (POP) in Microsoft Dynamics GP with Activities, Campaigns, Emails, Forms and Form Submits in Eloqua in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Eloqua works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Eloqua flow back onto the record in Microsoft Dynamics GP.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Replicate GP company databases into a warehouse for financial and operational reporting.
  • 02 Sync customers and invoices between GP and a CRM so sales sees balances and billing history.
  • 03 Load purchase or product-usage records into Custom Data Objects linked to Contacts so nurture campaigns branch on behavior mastered in another system.
  • 04 Add or remove Contacts from shared Contact Lists and Segments based on lifecycle stage computed downstream in a database.

Common sync patterns

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in Microsoft Dynamics GP appears in Eloqua within seconds, ready to start or stop a lifecycle campaign.

Where Eloqua captures new people: signups become customer records

Registrations, form fills, or new subscribers in Eloqua create or update the corresponding record in Microsoft Dynamics GP, so the back office sees them without anyone re-keying.

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

What you can sync between Eloqua and Microsoft Dynamics GP

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Eloqua objects Microsoft Dynamics GP objects How this pairing syncs
Custom Data Objects Auxiliary data tables (CDOs) linked to Contacts for records like event registrations or purchases; synced via the Bulk API so nurture campaigns can branch on them. GL Accounts & Journal Entries Financial ledger data replicated to warehouses for consolidated reporting. Custom Data Objects is specific to Eloqua and GL Accounts & Journal Entries to Microsoft Dynamics GP — each maps to any object or custom field on the other side.
Activities Engagement events (email opens, clicks, form submits, bounces, page views, subscribes/unsubscribes) exported through the Bulk API activities export; read-only feed for scoring and attribution. Receivables & Payables Transactions Open and historical AR/AP transactions read for cash and aging reporting. Activities is specific to Eloqua and Receivables & Payables Transactions to Microsoft Dynamics GP — each maps to any object or custom field on the other side.
Campaigns Multi-step campaign-canvas assets managed through the Application REST API; campaign membership and response data read out for attribution reporting. Company Databases Per-company SQL databases that define the scope of any sync. Campaigns is specific to Eloqua and Company Databases to Microsoft Dynamics GP — each maps to any object or custom field on the other side.
Emails Email creative and email-group assets managed via the Application REST API; usually read for reporting rather than written by a sync. Customers Receivables master records (RM tables) synced with CRMs and billing tools. Emails is specific to Eloqua and Customers to Microsoft Dynamics GP — each maps to any object or custom field on the other side.
Forms and Form Submits Form definitions and their submission data, accessed through the Application REST API; submissions read out into a warehouse for lead capture and analysis. Vendors Payables master records aligned with procurement and AP automation. Forms and Form Submits is specific to Eloqua and Vendors to Microsoft Dynamics GP — each maps to any object or custom field on the other side.
Contact Lists and Segments Shared lists (static) and segments (dynamic audiences); Contacts are added to or removed from shared lists based on lifecycle stage computed downstream. Sales Documents (SOP) Quotes, orders, and invoices created via eConnect from web or CRM orders. Contact Lists and Segments is specific to Eloqua and Sales Documents (SOP) to Microsoft Dynamics GP — each maps to any object or custom field on the other side.

How changes propagate between Eloqua and Microsoft Dynamics GP

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Eloqua Microsoft Dynamics GP Interval-based propagation

DetectionStacksync polls Eloqua for changes on an incremental schedule, reading only records changed since the previous pass. Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax.

DeliveryEach detected change is applied to Microsoft Dynamics GP as a row-level write, with types converted between the two schemas.

Microsoft Dynamics GP Eloqua Sub-second propagation

DetectionChanges in Microsoft Dynamics GP are captured at the source via change data capture — no polling loop against its API. SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps.

DeliveryEach detected change is written to Eloqua through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Eloqua: Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch.
What ships with Eloqua ⇄ Microsoft Dynamics GP

Connect Eloqua and Microsoft Dynamics GP for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Eloqua–Microsoft Dynamics GP connection.

Real-time

Two-way sync

Changes in Eloqua or Microsoft Dynamics GP instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Eloqua or Microsoft Dynamics GP data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Eloqua or Microsoft Dynamics GP record.

Observability

Monitoring

Track your Eloqua ⇄ Microsoft Dynamics GP sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Eloqua and Microsoft Dynamics GP.

How the Eloqua and Microsoft Dynamics GP connectors work

Eloqua

Integration surface
Bulk API 2.0 (contacts, accounts, custom data objects, activities) plus Application REST API (campaigns, emails, forms, lists)
Authentication
OAuth 2.0 (Authorization Code or Resource Owner Password Credentials grant; Client Credentials not supported) or HTTP Basic Auth with siteName + username + password; the instance base URL must first be discovered via the login.eloqua.com/id endpoint
Change detection
Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax; no general-purpose record-change webhook
Capabilities
read · write
Rate limits
Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch

Microsoft Dynamics GP

Integration surface
SQL Server database access plus the eConnect stored-procedure API; Web Services for GP on some deployments
Authentication
SQL Server credentials or Windows authentication
Change detection
SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps
Capabilities
read · write · CDC
How it works

How to connect Eloqua to Microsoft Dynamics GP — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Eloqua and Microsoft Dynamics GP with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Eloqua connected
    Microsoft Dynamics GP connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Eloqua and Microsoft Dynamics GP objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Eloqua ⇄ Microsoft Dynamics GP
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Eloqua Microsoft Dynamics GP
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Eloqua and Microsoft Dynamics GP integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

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