Real-time
Two-way sync
Changes in Marketo or Microsoft Dynamics GP instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ ERP
Marketo to Microsoft Dynamics GP integration — real-time, two-way sync
Keep Marketo and Microsoft Dynamics GP in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time
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Migrated from MuleSoft
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Marketo and Microsoft Dynamics GP
Feed the real customer, order, and revenue records from Microsoft Dynamics GP into Marketo so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Microsoft Dynamics GP holds exactly that: Inventory Items (IV), GL Accounts & Journal Entries, Receivables & Payables Transactions, Company Databases that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Inventory Items (IV), GL Accounts & Journal Entries, Receivables & Payables Transactions, Company Databases in Microsoft Dynamics GP with Leads, Companies, Opportunities and Opportunity Roles, Custom Objects in Marketo in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Marketo works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Marketo flow back onto the record in Microsoft Dynamics GP.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Keep item and inventory data aligned with an ecommerce storefront.
- 02 Run continuous sync between GP and a replacement cloud ERP during migration.
- 03 Sync Opportunities and Opportunity Roles into Marketo so revenue and pipeline data can drive account-aware nurture and reporting.
- 04 Two-way sync Marketo Leads with a Postgres or warehouse table, matched on email, so RevOps queries and updates marketing profiles in SQL while marketers keep working in Marketo.
Common sync patterns
Purchase history drives segmentation
Orders, invoices, and revenue totals from Microsoft Dynamics GP land on the matching contact or account in Marketo, so audiences are built from what customers actually bought and spent rather than from guesses.
Suppress or target existing customers
Because Microsoft Dynamics GP knows who is already a paying customer, Marketo can exclude them from acquisition campaigns or single them out for renewal and cross-sell.
One customer identity across both systems
A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.
What you can sync between Marketo and Microsoft Dynamics GP
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Marketo objects | Microsoft Dynamics GP objects | How this pairing syncs | |
|---|---|---|---|
| Leads Core person records (called Leads/People), deduped on email address by default or a configured dedupe field; read via GET /rest/v1/leads.json with a filterType, upserted via POST /rest/v1/leads.json (action createOrUpdate/createOnly/updateOnly), bulk-imported via CSV through POST /bulk/v1/leads.json, and bulk-exported via /bulk/v1/leads/export/create.json. | Inventory Items (IV) Item master and quantity data mirrored to ecommerce and planning systems. | Leads is specific to Marketo and Inventory Items (IV) to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Companies Company records linked to Leads via a company link field; read and upserted through /rest/v1/companies.json, typically mastered in a CRM or ERP and written into Marketo for account context. | GL Accounts & Journal Entries Financial ledger data replicated to warehouses for consolidated reporting. | Companies is specific to Marketo and GL Accounts & Journal Entries to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Opportunities and Opportunity Roles Revenue objects synced via /rest/v1/opportunities.json and /rest/v1/opportunities/roles.json; roles associate an opportunity with a Lead, so pipeline data can drive nurture and scoring. | Receivables & Payables Transactions Open and historical AR/AP transactions read for cash and aging reporting. | Opportunities and Opportunity Roles is specific to Marketo and Receivables & Payables Transactions to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Custom Objects Auxiliary data tables described via /rest/v1/customobjects.json and read/written via /rest/v1/customobjects/{apiName}.json, linked to Leads by a dedupe/link field so campaigns branch on records like purchases or subscriptions. | Company Databases Per-company SQL databases that define the scope of any sync. | Custom Objects is specific to Marketo and Company Databases to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Activities and Lead Changes Engagement feed (opens, clicks, form fills, Data Value Changes) read via GET /rest/v1/activities.json using a paging token from /rest/v1/activities/pagingtoken.json (sinceDatetime), plus Get Lead Changes and Get Deleted Leads; read-only, also available via async Bulk Activity Extract. | Customers Receivables master records (RM tables) synced with CRMs and billing tools. | Activities and Lead Changes is specific to Marketo and Customers to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Static Lists Named static lists; read via /rest/v1/lists.json, with Leads added or removed via POST and DELETE on /rest/v1/lists/{listId}/leads.json to control campaign membership from lifecycle logic computed downstream. | Vendors Payables master records aligned with procurement and AP automation. | Static Lists is specific to Marketo and Vendors to Microsoft Dynamics GP — each maps to any object or custom field on the other side. |
How changes propagate between Marketo and Microsoft Dynamics GP
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Marketo Microsoft Dynamics GP Interval-based propagation
DetectionStacksync polls Marketo for changes on an incremental schedule, reading only records changed since the previous pass. Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on.
DeliveryEach detected change is applied to Microsoft Dynamics GP as a row-level write, with types converted between the two schemas.
Microsoft Dynamics GP Marketo Sub-second propagation
DetectionChanges in Microsoft Dynamics GP are captured at the source via change data capture — no polling loop against its API. SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps.
DeliveryEach detected change is written to Marketo through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Marketo: Interactive calls are capped at 100 per 20 seconds (error 606) and a maximum of 10 concurrent calls (error 615) per instance, neither increasable; a default daily quota of 50,000 calls (increasable, resets midnight CST) applies. Bulk Extract shares a 500 MB/day export quota across data types with at most 2 concurrent jobs and 10 queued.
What ships with Marketo ⇄ Microsoft Dynamics GP
Connect Marketo and Microsoft Dynamics GP for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Marketo–Microsoft Dynamics GP connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Marketo or Microsoft Dynamics GP data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Marketo or Microsoft Dynamics GP record.
Observability
Monitoring
Track your Marketo ⇄ Microsoft Dynamics GP sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Marketo and Microsoft Dynamics GP.
How the Marketo and Microsoft Dynamics GP connectors work
Marketo
- Integration surface
- Marketo REST API (JSON over HTTPS) for Leads, Companies, Opportunities, Custom Objects, Activities, Lists, Programs, and Campaigns, plus an asynchronous Bulk Import (leads) and Bulk Extract (leads/activities/program members/custom objects) API and an Asset REST API for emails, forms, and landing pages
- Authentication
- OAuth 2.0 client_credentials (2-legged): GET the Identity URL /oauth/token?grant_type=client_credentials with a Custom Service client_id and client_secret to receive an access token valid for 3600 seconds, then send it as Authorization: Bearer on each call. The instance base URL is https://{munchkinId}.mktorest.com; passing the token as an access_token query parameter is deprecated (removal July 31, 2026).
- Change detection
- Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on createdAt/updatedAt. Marketo's Webhooks are Smart Campaign flow-step outbound HTTP calls to a URL, not a general record-change subscription, so there is no push feed of arbitrary CRUD.
- Capabilities
- read · write
- Rate limits
- Interactive calls are capped at 100 per 20 seconds (error 606) and a maximum of 10 concurrent calls (error 615) per instance, neither increasable; a default daily quota of 50,000 calls (increasable, resets midnight CST) applies. Bulk Extract shares a 500 MB/day export quota across data types with at most 2 concurrent jobs and 10 queued.
Microsoft Dynamics GP
- Integration surface
- SQL Server database access plus the eConnect stored-procedure API; Web Services for GP on some deployments
- Authentication
- SQL Server credentials or Windows authentication
- Change detection
- SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps
- Capabilities
- read · write · CDC
How it works
How to connect Marketo to Microsoft Dynamics GP — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Marketo and Microsoft Dynamics GP with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Marketo
connected
Microsoft Dynamics GP
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Marketo and Microsoft Dynamics GP objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Marketo ⇄ Microsoft Dynamics GPCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Marketo Microsoft Dynamics GPCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Marketo and Microsoft Dynamics GP integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Marketo and Microsoft Dynamics GP: authenticate both systems, choose the objects to sync (such as Marketo's Leads and Companies), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Microsoft Dynamics GP: EConnect provides validated inserts and updates through stored procedures, which is safer than writing raw tables that GP business logic expects to control. Marketo: Leads deduplicate on email address by default (or a configured dedupe field / Marketo id), and POST /rest/v1/leads.json with action createOrUpdate upserts against that key, so records without a match key create duplicates. Stacksync's field mapping accounts for these differences between Marketo and Microsoft Dynamics GP without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Marketo and Microsoft Dynamics GP records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Marketo and Microsoft Dynamics GP connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Marketo–Microsoft Dynamics GP integration in-house.
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Yes — Stacksync ships production-grade connectors for both Marketo and Microsoft Dynamics GP. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Marketo: Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on createdAt/updatedAt. Marketo's Webhooks are Smart Campaign flow-step outbound HTTP calls to a URL, not a general record-change subscription, so there is no push feed of arbitrary CRUD. On Microsoft Dynamics GP: SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 465 integrations available for Marketo and Microsoft Dynamics GP.
Popular · 5 of 465
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Marketo ⇄ Infor WMS -
Microsoft Dynamics GP ⇄ Cvent -
Microsoft Dynamics GP ⇄ Demandbase -
Microsoft Dynamics GP ⇄ Eloqua -
Microsoft Dynamics GP ⇄ Iterable
No integrations match .
