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ERP ⇄ Marketing

Dynamics 365 F&O to Eloqua integration — real-time, two-way sync

Keep Dynamics 365 F&O and Eloqua in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Dynamics 365 F&O and Eloqua

Feed the real customer, order, and revenue records from Dynamics 365 F&O into Eloqua so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Dynamics 365 F&O holds exactly that: Customer Invoices, Vendor Invoices, General Journal Entries, On-hand Inventory that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Customer Invoices, Vendor Invoices, General Journal Entries, On-hand Inventory in Dynamics 365 F&O with Emails, Forms and Form Submits, Contact Lists and Segments, Contacts in Eloqua in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Eloqua works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Eloqua flow back onto the record in Dynamics 365 F&O.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Distribute product and price master data from F&O to downstream channels through a synced database.
  • 02 Sync customers, vendors, and released products into an operational database that internal apps read instead of calling OData directly.
  • 03 Add or remove Contacts from shared Contact Lists and Segments based on lifecycle stage computed downstream in a database.
  • 04 Two-way sync Contacts between Eloqua and a Postgres or warehouse table, matched on email, so ops teams query and update marketing profiles in SQL while marketers keep working in Eloqua.

Common sync patterns

Purchase history drives segmentation

Orders, invoices, and revenue totals from Dynamics 365 F&O land on the matching contact or account in Eloqua, so audiences are built from what customers actually bought and spent rather than from guesses.

Suppress or target existing customers

Because Dynamics 365 F&O knows who is already a paying customer, Eloqua can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

What you can sync between Dynamics 365 F&O and Eloqua

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Dynamics 365 F&O objects Eloqua objects How this pairing syncs
Customers Customer master records; kept aligned with CRM accounts in two-way syncs. Campaigns Multi-step campaign-canvas assets managed through the Application REST API; campaign membership and response data read out for attribution reporting. Customers is specific to Dynamics 365 F&O and Campaigns to Eloqua — each maps to any object or custom field on the other side.
Vendors Supplier master records; synced with procurement and AP tools. Emails Email creative and email-group assets managed via the Application REST API; usually read for reporting rather than written by a sync. Vendors is specific to Dynamics 365 F&O and Emails to Eloqua — each maps to any object or custom field on the other side.
Released Products Sellable product master; read out to commerce channels and CRM catalogs. Forms and Form Submits Form definitions and their submission data, accessed through the Application REST API; submissions read out into a warehouse for lead capture and analysis. Released Products is specific to Dynamics 365 F&O and Forms and Form Submits to Eloqua — each maps to any object or custom field on the other side.
Sales Orders Order transactions; written in from storefronts or CRM and tracked through fulfillment. Contact Lists and Segments Shared lists (static) and segments (dynamic audiences); Contacts are added to or removed from shared lists based on lifecycle stage computed downstream. Sales Orders is specific to Dynamics 365 F&O and Contact Lists and Segments to Eloqua — each maps to any object or custom field on the other side.
Purchase Orders Procurement transactions; extracted for spend and supply chain reporting. Contacts Core person records, keyed on email address as the unique identifier; imported/exported via the Bulk API and upserted on email, synced two-way with CRM, warehouse, and app databases. Purchase Orders is specific to Dynamics 365 F&O and Contacts to Eloqua — each maps to any object or custom field on the other side.
Customer Invoices AR billing documents; status synced back to CRM and customer success tools. Accounts Company records linked to Contacts via the account-linkage field; moved through the Bulk API and typically mastered in a CRM or ERP and written into Eloqua. Customer Invoices is specific to Dynamics 365 F&O and Accounts to Eloqua — each maps to any object or custom field on the other side.

How changes propagate between Dynamics 365 F&O and Eloqua

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Dynamics 365 F&O Eloqua Sub-second propagation

DetectionDynamics 365 F&O pushes changes as they happen — webhook events backed by change data capture. Change data capture via the Dynamics 365 Change Tracking feature, enabled per entity.

DeliveryEach detected change is written to Eloqua through its API, with automatic retries and rate-limit backoff.

Eloqua Dynamics 365 F&O Interval-based propagation

DetectionStacksync polls Eloqua for changes on an incremental schedule, reading only records changed since the previous pass. Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax.

DeliveryEach detected change is written to Dynamics 365 F&O through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Dynamics 365 F&O: OData requests are subject to platform throttling; high-volume loads belong in the Data Management Framework.
  • Eloqua: Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch.
What ships with Dynamics 365 F&O ⇄ Eloqua

Connect Dynamics 365 F&O and Eloqua for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Dynamics 365 F&O–Eloqua connection.

Real-time

Two-way sync

Changes in Dynamics 365 F&O or Eloqua instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Dynamics 365 F&O or Eloqua data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Dynamics 365 F&O or Eloqua record.

Observability

Monitoring

Track your Dynamics 365 F&O ⇄ Eloqua sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Dynamics 365 F&O and Eloqua.

How the Dynamics 365 F&O and Eloqua connectors work

Dynamics 365 F&O

Integration surface
OData REST endpoint over data entities, plus the Data Management Framework for batch
Authentication
OAuth via Microsoft sign-in: provide the D365 F&O environment URL, sign in with Microsoft credentials, and grant the Stacksync app consent (admin consent may be required — "Need admin approval for this app")
Change detection
Change data capture via the Dynamics 365 Change Tracking feature, enabled per entity; falls back to periodic full-sync where change tracking is unavailable
Capabilities
read · write · CDC · webhooks
Rate limits
OData requests are subject to platform throttling; high-volume loads belong in the Data Management Framework.
Dynamics 365 F&O setup guide

Eloqua

Integration surface
Bulk API 2.0 (contacts, accounts, custom data objects, activities) plus Application REST API (campaigns, emails, forms, lists)
Authentication
OAuth 2.0 (Authorization Code or Resource Owner Password Credentials grant; Client Credentials not supported) or HTTP Basic Auth with siteName + username + password; the instance base URL must first be discovered via the login.eloqua.com/id endpoint
Change detection
Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax; no general-purpose record-change webhook
Capabilities
read · write
Rate limits
Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch
How it works

How to connect Dynamics 365 F&O to Eloqua — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Dynamics 365 F&O and Eloqua with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Dynamics 365 F&O connected
    Eloqua connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Dynamics 365 F&O and Eloqua objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Dynamics 365 F&O ⇄ Eloqua
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Dynamics 365 F&O Eloqua
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Dynamics 365 F&O and Eloqua integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 374 integrations available for Dynamics 365 F&O and Eloqua.

Popular · 5 of 374
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