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Marketing ⇄ ERP

Eloqua to Logiwa WMS integration — real-time, two-way sync

Keep Eloqua and Logiwa WMS in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Eloqua and Logiwa WMS

Feed the real customer, order, and revenue records from Logiwa WMS into Eloqua so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Logiwa WMS holds exactly that: Shipment Orders, Purchase Orders, Inventory, Products (SKUs) that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Shipment Orders, Purchase Orders, Inventory, Products (SKUs) in Logiwa WMS with Campaigns, Emails, Forms and Form Submits, Contact Lists and Segments in Eloqua in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Eloqua works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Eloqua flow back onto the record in Logiwa WMS.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Keep the product catalog consistent between the ERP item master and the WMS.
  • 02 Land order and fulfillment data in a warehouse for throughput and SLA reporting.
  • 03 Two-way sync Contacts between Eloqua and a Postgres or warehouse table, matched on email, so ops teams query and update marketing profiles in SQL while marketers keep working in Eloqua.
  • 04 Export email opens, clicks, form submits, and bounces from the Bulk API Activities export into a warehouse for lead scoring and multi-touch attribution.

Common sync patterns

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in Logiwa WMS appears in Eloqua within seconds, ready to start or stop a lifecycle campaign.

Where Eloqua captures new people: signups become customer records

Registrations, form fills, or new subscribers in Eloqua create or update the corresponding record in Logiwa WMS, so the back office sees them without anyone re-keying.

What you can sync between Eloqua and Logiwa WMS

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Eloqua objects Logiwa WMS objects How this pairing syncs
Emails Email creative and email-group assets managed via the Application REST API; usually read for reporting rather than written by a sync. Inventory On-hand and available stock levels read out to keep storefronts, ERPs, and analytics stores current. Emails is specific to Eloqua and Inventory to Logiwa WMS — each maps to any object or custom field on the other side.
Forms and Form Submits Form definitions and their submission data, accessed through the Application REST API; submissions read out into a warehouse for lead capture and analysis. Products (SKUs) Item master records kept consistent between the ERP or ecommerce catalog and the WMS. Forms and Form Submits is specific to Eloqua and Products (SKUs) to Logiwa WMS — each maps to any object or custom field on the other side.
Contact Lists and Segments Shared lists (static) and segments (dynamic audiences); Contacts are added to or removed from shared lists based on lifecycle stage computed downstream. Shipments Carrier, tracking, and ship-confirm data pushed back to order sources after dispatch. Contact Lists and Segments is specific to Eloqua and Shipments to Logiwa WMS — each maps to any object or custom field on the other side.
Contacts Core person records, keyed on email address as the unique identifier; imported/exported via the Bulk API and upserted on email, synced two-way with CRM, warehouse, and app databases. Warehouses & Locations Facility and bin structure referenced when mapping multi-warehouse inventory. Contacts is specific to Eloqua and Warehouses & Locations to Logiwa WMS — each maps to any object or custom field on the other side.
Accounts Company records linked to Contacts via the account-linkage field; moved through the Bulk API and typically mastered in a CRM or ERP and written into Eloqua. Clients 3PL client accounts used to scope orders and inventory in multi-client deployments. Accounts is specific to Eloqua and Clients to Logiwa WMS — each maps to any object or custom field on the other side.
Custom Data Objects Auxiliary data tables (CDOs) linked to Contacts for records like event registrations or purchases; synced via the Bulk API so nurture campaigns can branch on them. Returns Return receipts synced so ERPs and support tools reflect restocked inventory. Custom Data Objects is specific to Eloqua and Returns to Logiwa WMS — each maps to any object or custom field on the other side.

How changes propagate between Eloqua and Logiwa WMS

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Eloqua Logiwa WMS Interval-based propagation

DetectionStacksync polls Eloqua for changes on an incremental schedule, reading only records changed since the previous pass. Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax.

DeliveryEach detected change is written to Logiwa WMS through its API, with automatic retries and rate-limit backoff.

Logiwa WMS Eloqua Interval-based propagation

DetectionStacksync polls Logiwa WMS for changes on an incremental schedule, reading only records changed since the previous pass. Polling on order and inventory endpoints using modified timestamps, subject to the platform's API rate limits.

DeliveryEach detected change is written to Eloqua through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Eloqua: Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch.
  • Logiwa WMS: Subject to the platform's published API rate limits.
What ships with Eloqua ⇄ Logiwa WMS

Connect Eloqua and Logiwa WMS for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Eloqua–Logiwa WMS connection.

Real-time

Two-way sync

Changes in Eloqua or Logiwa WMS instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Eloqua or Logiwa WMS data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Eloqua or Logiwa WMS record.

Observability

Monitoring

Track your Eloqua ⇄ Logiwa WMS sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Eloqua and Logiwa WMS.

How the Eloqua and Logiwa WMS connectors work

Eloqua

Integration surface
Bulk API 2.0 (contacts, accounts, custom data objects, activities) plus Application REST API (campaigns, emails, forms, lists)
Authentication
OAuth 2.0 (Authorization Code or Resource Owner Password Credentials grant; Client Credentials not supported) or HTTP Basic Auth with siteName + username + password; the instance base URL must first be discovered via the login.eloqua.com/id endpoint
Change detection
Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax; no general-purpose record-change webhook
Capabilities
read · write
Rate limits
Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch

Logiwa WMS

Integration surface
REST API
Authentication
API key / token
Change detection
Polling on order and inventory endpoints using modified timestamps, subject to the platform's API rate limits
Capabilities
read · write
Rate limits
Subject to the platform's published API rate limits.
How it works

How to connect Eloqua to Logiwa WMS — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Eloqua and Logiwa WMS with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Eloqua connected
    Logiwa WMS connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Eloqua and Logiwa WMS objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Eloqua ⇄ Logiwa WMS
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Eloqua Logiwa WMS
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Eloqua and Logiwa WMS integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 364 integrations available for Eloqua and Logiwa WMS.

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