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Marketing ⇄ ERP

Eloqua to Microsoft Dynamics NAV integration — real-time, two-way sync

Keep Eloqua and Microsoft Dynamics NAV in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Eloqua and Microsoft Dynamics NAV

Feed the real customer, order, and revenue records from Microsoft Dynamics NAV into Eloqua so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Microsoft Dynamics NAV holds exactly that: Vendors, Items, Sales Orders & Invoices, Purchase Orders that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Vendors, Items, Sales Orders & Invoices, Purchase Orders in Microsoft Dynamics NAV with Campaigns, Emails, Forms and Form Submits, Contact Lists and Segments in Eloqua in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Eloqua works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Eloqua flow back onto the record in Microsoft Dynamics NAV.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Replicate G/L and ledger entries into a warehouse for consolidated finance reporting.
  • 02 Keep inventory availability current in storefronts and customer portals.
  • 03 Export email opens, clicks, form submits, and bounces from the Bulk API Activities export into a warehouse for lead scoring and multi-touch attribution.
  • 04 Load purchase or product-usage records into Custom Data Objects linked to Contacts so nurture campaigns branch on behavior mastered in another system.

Common sync patterns

Where Eloqua captures new people: signups become customer records

Registrations, form fills, or new subscribers in Eloqua create or update the corresponding record in Microsoft Dynamics NAV, so the back office sees them without anyone re-keying.

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

Purchase history drives segmentation

Orders, invoices, and revenue totals from Microsoft Dynamics NAV land on the matching contact or account in Eloqua, so audiences are built from what customers actually bought and spent rather than from guesses.

What you can sync between Eloqua and Microsoft Dynamics NAV

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Eloqua objects Microsoft Dynamics NAV objects How this pairing syncs
Emails Email creative and email-group assets managed via the Application REST API; usually read for reporting rather than written by a sync. Companies Per-company data partitions that scope every sync. Emails is specific to Eloqua and Companies to Microsoft Dynamics NAV — each maps to any object or custom field on the other side.
Forms and Form Submits Form definitions and their submission data, accessed through the Application REST API; submissions read out into a warehouse for lead capture and analysis. Customers Customer cards synced with CRMs so sales sees ERP balances and terms. Forms and Form Submits is specific to Eloqua and Customers to Microsoft Dynamics NAV — each maps to any object or custom field on the other side.
Contact Lists and Segments Shared lists (static) and segments (dynamic audiences); Contacts are added to or removed from shared lists based on lifecycle stage computed downstream. Vendors Vendor cards aligned with procurement and AP tools. Contact Lists and Segments is specific to Eloqua and Vendors to Microsoft Dynamics NAV — each maps to any object or custom field on the other side.
Contacts Core person records, keyed on email address as the unique identifier; imported/exported via the Bulk API and upserted on email, synced two-way with CRM, warehouse, and app databases. Items Item cards and availability mirrored to ecommerce and planning systems. Contacts is specific to Eloqua and Items to Microsoft Dynamics NAV — each maps to any object or custom field on the other side.
Accounts Company records linked to Contacts via the account-linkage field; moved through the Bulk API and typically mastered in a CRM or ERP and written into Eloqua. Sales Orders & Invoices Sales documents created from external orders and read back for posting status. Accounts is specific to Eloqua and Sales Orders & Invoices to Microsoft Dynamics NAV — each maps to any object or custom field on the other side.
Custom Data Objects Auxiliary data tables (CDOs) linked to Contacts for records like event registrations or purchases; synced via the Bulk API so nurture campaigns can branch on them. Purchase Orders Purchasing documents reconciled with receiving and vendor systems. Custom Data Objects is specific to Eloqua and Purchase Orders to Microsoft Dynamics NAV — each maps to any object or custom field on the other side.

How changes propagate between Eloqua and Microsoft Dynamics NAV

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Eloqua Microsoft Dynamics NAV Interval-based propagation

DetectionStacksync polls Eloqua for changes on an incremental schedule, reading only records changed since the previous pass. Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax.

DeliveryEach detected change is applied to Microsoft Dynamics NAV as a row-level write, with types converted between the two schemas.

Microsoft Dynamics NAV Eloqua Sub-second propagation

DetectionChanges in Microsoft Dynamics NAV are captured at the source via change data capture — no polling loop against its API. Polling on modified/timestamp fields, or SQL Server change tracking/CDC on on-premises databases.

DeliveryEach detected change is written to Eloqua through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Eloqua: Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch.
What ships with Eloqua ⇄ Microsoft Dynamics NAV

Connect Eloqua and Microsoft Dynamics NAV for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Eloqua–Microsoft Dynamics NAV connection.

Real-time

Two-way sync

Changes in Eloqua or Microsoft Dynamics NAV instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Eloqua or Microsoft Dynamics NAV data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Eloqua or Microsoft Dynamics NAV record.

Observability

Monitoring

Track your Eloqua ⇄ Microsoft Dynamics NAV sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Eloqua and Microsoft Dynamics NAV.

How the Eloqua and Microsoft Dynamics NAV connectors work

Eloqua

Integration surface
Bulk API 2.0 (contacts, accounts, custom data objects, activities) plus Application REST API (campaigns, emails, forms, lists)
Authentication
OAuth 2.0 (Authorization Code or Resource Owner Password Credentials grant; Client Credentials not supported) or HTTP Basic Auth with siteName + username + password; the instance base URL must first be discovered via the login.eloqua.com/id endpoint
Change detection
Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax; no general-purpose record-change webhook
Capabilities
read · write
Rate limits
Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch

Microsoft Dynamics NAV

Integration surface
SOAP and OData web services published from NAV pages and codeunits; direct SQL Server access on-premises
Authentication
Windows authentication or NavUserPassword credentials
Change detection
Polling on modified/timestamp fields, or SQL Server change tracking/CDC on on-premises databases; no native webhooks
Capabilities
read · write · CDC
How it works

How to connect Eloqua to Microsoft Dynamics NAV — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Eloqua and Microsoft Dynamics NAV with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Eloqua connected
    Microsoft Dynamics NAV connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Eloqua and Microsoft Dynamics NAV objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Eloqua ⇄ Microsoft Dynamics NAV
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Eloqua Microsoft Dynamics NAV
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Eloqua and Microsoft Dynamics NAV integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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ISO 27001
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 464 integrations available for Eloqua and Microsoft Dynamics NAV.

Popular · 7 of 464
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