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ERP / Marketing · Two-way sync platform

Dynamics 365 F&O and Salesforce Marketing Cloud integration

Plan how Dynamics 365 F&O and Salesforce Marketing Cloud should share data across your business. Work with Stacksync engineers on record mapping, system access, and the requirements for running the integration.

  • Scope your workflow with an integration engineer
  • Review the systems, records, and updates you need

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Proposed workflow

Customer sync test

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting eventA change involving Dynamics 365 F&O Customers or Salesforce Marketing Cloud Contacts / Subscribers needs a defined result in the other system.

  1. Start with Dynamics 365 F&O Customers and Salesforce Marketing Cloud Contacts / Subscribers. Use the record-matching and field-ownership rules from your mapping worksheet.

  2. Resolve person or company type, legal entity, business role, and any billing account before transactions.

  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

What to verifyTest an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.

Review records and field ownership

Proposed record relationships

Records to connect

Use these examples to define record matching and field ownership for your technical review.

Download the mapping worksheet

CSV · No email required

Example record relationships between Dynamics 365 F&O and Salesforce Marketing Cloud
Dynamics 365 F&O recordSalesforce Marketing Cloud recordRecord matchingField ownership
CustomersProposed record; confirm Stacksync object support.Customer identity assessmentContacts / SubscribersProposed record; confirm Stacksync object support.Determine whether each customer represents an individual, a company, or a business-unit relationship before matching it to a contact or organization. Retain the source customer ID and destination ID; names and email alone are insufficient.Separate the customer relationship from contact details, billing authority, and consent. Choose an owner for each field after identifying whether the customer is a person or company.

These relationships do not establish connector availability. Review the required connection and record operations with Stacksync.

Record coverage to review

Use documented coverage where available. Catalog record types are starting points for review and do not confirm Stacksync support.

Dynamics 365 F&O

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Standard entities
Requires account access and compatible change tracking. Confirm field permissions and sync direction.
  • Custom entities
Requires API exposure and compatible change tracking. Confirm field permissions and sync direction.

Read the Dynamics 365 F&O connector guide

Salesforce Marketing Cloud

Connection and object support require review

Record types to review with Stacksync

Record typesCoverage and requirements
  • Data Extensions
  • Contacts / Subscribers
  • Journeys (Journey Builder)
  • Content Assets (Content Builder)
  • Automations (Automation Studio)
  • Tracking Events
Confirm support for this record type and the direction you need.

Discuss Salesforce Marketing Cloud requirements

Connection essentials

Confirm Stacksync support and account requirements for undocumented connections. Interface information alone does not establish connector availability.

View setup requirements and limits
Connection requirementDynamics 365 F&OSalesforce Marketing Cloud
Integration interfaceOData REST endpoint over data entities, plus the Data Management Framework for batchTwo APIs on tenant-specific endpoints: a REST API (JSON over HTTPS) for Data Extensions, Journeys, Contacts, Content Builder, and Automations, plus a legacy SOAP API (ExactTarget WSDL) for tracking events and bulk Retrieve.
AuthenticationOAuth via Microsoft sign-inConfirm the credentials, API plan, and permissions required for Salesforce Marketing Cloud.
Change detectionFull and incremental syncs use Dynamics change tracking where available; enable tracking on the selected entities.Confirm how Stacksync detects changes for this connector and the objects you need.
Read accessAvailable for supported recordsConfirm with Stacksync
Write accessAvailable for supported recordsConfirm with Stacksync

Enterprise controls

Security and control for your integrations

Explore security controls

Compliance and data transfers

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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  • DPF US-EU-UK-CH

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

Dynamics 365 F&O
Integration interface
OData REST endpoint over data entities, plus the Data Management Framework for batch
Authentication
OAuth via Microsoft sign-in: provide the D365 F&O environment URL, sign in with Microsoft credentials, and grant the Stacksync app consent (admin consent may be required — "Need admin approval for this app")
Change detection
Full and incremental syncs use Dynamics change tracking where available; enable tracking on the selected entities.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Provide the Dynamics environment URL and authorize the Stacksync app with Microsoft sign-in; arrange administrator consent if required.
  • Enable change tracking for each selected entity and check whether changes in child tables are included.
Limitations to check
  • Some complex entities cannot enable change tracking. Primary-table tracking does not capture changes in child tables.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Dynamics 365 F&O setup guide
Salesforce Marketing Cloud
Integration interface
Two APIs on tenant-specific endpoints: a REST API (JSON over HTTPS) for Data Extensions, Journeys, Contacts, Content Builder, and Automations, plus a legacy SOAP API (ExactTarget WSDL) for tracking events and bulk Retrieve.
Authentication
Confirm the credentials, API plan, and permissions required for Salesforce Marketing Cloud.
Change detection
Confirm how Stacksync detects changes for this connector and the objects you need.
Read access
Confirm with Stacksync
Write access
Confirm with Stacksync
Setup requirements
  • Identify the Salesforce Marketing Cloud account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for Salesforce Marketing Cloud, including read/write support, authentication, and initial-load limits.
Limitations to check
  • Confirm Stacksync support for Salesforce Marketing Cloud and the record types your workflow needs.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.

Prepare Dynamics 365 F&O and Salesforce Marketing Cloud access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

Dynamics 365 F&O setup checklist
  • Provide the Dynamics environment URL and authorize the Stacksync app with Microsoft sign-in; arrange administrator consent if required.
  • Enable change tracking for each selected entity and check whether changes in child tables are included.

Setup guides: Authorize Dynamics 365 F\&O

Salesforce Marketing Cloud setup checklist
  • Identify the Salesforce Marketing Cloud account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for Salesforce Marketing Cloud, including read/write support, authentication, and initial-load limits.
Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the Dynamics 365 F&O and Salesforce Marketing Cloud planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

Talk to an engineer · Review current pricing

Record identity and field ownership

Use these data-model references to describe the records your connection needs. They are planning examples; connector availability and supported operations must be established before implementation.

Download the mapping worksheet · CSV, no email required

Customer identity

Customers / Contacts / Subscribers

Before linking Dynamics 365 F&O Customers to Salesforce Marketing Cloud Contacts / Subscribers, check whether the customer is an individual or a company. Match the correct record type in each system.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Dynamics 365 F&O
Object support to establish
Salesforce Marketing Cloud
Object support to establish
Record identity
Determine whether each customer represents an individual, a company, or a business-unit relationship before matching it to a contact or organization. Retain the source customer ID and destination ID; names and email alone are insufficient.
Field ownership
Separate the customer relationship from contact details, billing authority, and consent. Choose an owner for each field after identifying whether the customer is a person or company.

Fields to include

  • Source customer ID
  • Person/company classification
  • Legal entity or business unit
  • Destination identity reference
Record dependencies
Resolve person or company type, legal entity, business role, and any billing account before transactions.
Validation
Test an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.
Recovery
Hold ambiguous customer matches for review and resolve customer type before retrying dependent records.

References: Dynamics 365 F&O: Customers documentation

Compare integration approaches

Choose a method around one example record and the update your business needs. Use Customers / Contacts / Subscribers to review record matching and confirm Stacksync support for the required operations. Compare ongoing sync, a custom workflow, and a scheduled export against that requirement.

Stacksync managed sync

Best fit
Review compatibility with a Stacksync engineer using an example of the records and updates you need.
Operating responsibility
Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
Before you choose
Check record matching: Determine whether each customer represents an individual, a company, or a business-unit relationship before matching it to a contact or organization. Retain the source customer ID and destination ID; names and email alone are insufficient. Verify field coverage, deletion handling, and how changes are detected.

Native vendor integration

Best fit
A vendor-built integration may fit if it supports your Dynamics 365 F&O and Salesforce Marketing Cloud record types.
Operating responsibility
Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
Before you choose
First check whether either vendor offers this integration. If available, verify Customers / Contacts / Subscribers, update direction, account tier, and related-record handling.

Custom API or workflow

Best fit
Consider when Dynamics 365 F&O and Salesforce Marketing Cloud need a transformation, approval, or action outside a direct record sync.
Operating responsibility
Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
Before you choose
Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery. Separate reading history from actions that send messages, grant access, or post transactions.

File or scheduled snapshot

Best fit
Consider for a one-time Dynamics 365 F&O / Salesforce Marketing Cloud migration or a reporting need with an explicit freshness window.
Operating responsibility
Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
Before you choose
Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.

Workflow scenarios and expected results

Customer sync test

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting event: A change to the selected Customers or Contacts / Subscribers record needs a defined result in the other system.

  1. Start with Dynamics 365 F&O Customers and Salesforce Marketing Cloud Contacts / Subscribers. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve person or company type, legal entity, business role, and any billing account before transactions.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.

If it fails: Hold ambiguous customer matches for review and resolve customer type before retrying dependent records.

Reconcile Dynamics 365 F&O business records with Salesforce Marketing Cloud

This is an evaluation scenario; connector and operation support require confirmation.

Starting event: A finance-owned record in Dynamics 365 F&O needs operational visibility through Contacts / Subscribers or Tracking Events.

  1. Select Customers or Vendors with the correct legal entity, period, and currency.
  2. Define a reporting relationship in Salesforce Marketing Cloud; do not equate customer records, ledger accounts, and posted transactions.
  3. Decide whether the process only reports a financial state or requests an approved accounting action, and maintain a separate transaction ID for each action.

Expected result: Totals reconcile within the same entity/currency/window; a repeated handoff creates no duplicate financial transaction.

If it fails: Verify posting and settlement state before retrying. Use the approved adjustment path for already-posted transactions.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Customers / Contacts / Subscribers

Test case

Test an individual buyer, a company buyer, and one company with multiple billing relationships. Do not merge these into a single generic contact.

Expected result

The expected customer relationship is preserved with no duplicate action or unintended write.

Direction and permissions

Test case

Bring an example source record and the intended destination operation to the compatibility review. Confirm the supported route before granting write access.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

Rejected or repeated customer change

Investigate

Inspect Dynamics 365 F&O Customers and Salesforce Marketing Cloud Contacts / Subscribers, their IDs, and the destination error.

Next action

Hold ambiguous customer matches for review and resolve customer type before retrying dependent records.

A record type or update is unavailable

Investigate

Check the Dynamics 365 F&O and Salesforce Marketing Cloud connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between Dynamics 365 F&O and Salesforce Marketing Cloud

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

Dynamics 365 F&O Salesforce Marketing Cloud Direction requires confirmation

Detect changesFull and incremental syncs use Dynamics change tracking where available; enable tracking on the selected entities.

Apply updatesConfirm that Stacksync can create or update the records you need in Salesforce Marketing Cloud.

Salesforce Marketing Cloud Dynamics 365 F&O Direction requires confirmation

Detect changesConfirm how Stacksync detects changes for this connector and the objects you need.

Apply updatesConfirm that Stacksync can create or update the records you need in Dynamics 365 F&O.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
  • Some complex entities cannot enable change tracking. Primary-table tracking does not capture changes in child tables.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.
FAQ

Dynamics 365 F&O and Salesforce Marketing Cloud integration FAQ

Next step

Plan your integration with an engineer

Walk through your Dynamics 365 F&O and Salesforce Marketing Cloud records, field mappings, and requirements with an integration engineer.