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Marketing ⇄ CRM

Cvent to Gladly integration — real-time, two-way sync

Keep Cvent and Gladly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Cvent and Gladly

Keep the people you sell to and the people you market to in one shared view: Gladly and Cvent sync contacts, accounts, and engagement in real time, in both directions.

Gladly owns the customer relationship and the pipeline; Cvent runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Stacksync syncs Tasks, Customer profiles, Conversations, Conversation items in Gladly with Contacts, Attendees and Registrations, Sessions, Speakers in Cvent field by field, in real time, and in both directions. You decide which system owns which fields — Gladly can own account and opportunity status while Cvent owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Push conversation outcomes into a CRM so account teams see support context on their accounts.
  • 02 Sync Gladly customer profiles with an order database so agents see purchase history and profile updates flow back.
  • 03 Read Budgets and event financials into an ERP or finance database to reconcile planned versus actual event spend.
  • 04 Write Attendees and Registrations into Cvent from external marketing signup flows, then read attendance status back into a warehouse.

Common sync patterns

New and updated people stay in step

When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.

Where Cvent captures engagement: activity lands on the record

Opens, clicks, form fills, event attendance, or ad responses recorded in Cvent post back to the contact or account in Gladly, so reps see interest before they reach out.

Lead and lifecycle status agree

Status, stage, or score set in one system updates the matching record in the other, so a lead marketing is still nurturing is not worked as sales-ready, and a closed account stops receiving prospecting.

What you can sync between Cvent and Gladly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Cvent objects Gladly objects How this pairing syncs
Surveys Survey definitions and responses; read out to a warehouse for post-event feedback analysis alongside attendance data. Tasks Follow-up work items created from external triggers or synced for workload reporting. Surveys is specific to Cvent and Tasks to Gladly — each maps to any object or custom field on the other side.
Budgets Event budget line items; read into a finance database or ERP to reconcile planned versus actual event spend. Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching. Budgets is specific to Cvent and Customer profiles to Gladly — each maps to any object or custom field on the other side.
Events Top-level event containers created and updated through the Events endpoints; read out for reporting and written to provision events from an external system. Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses. Events is specific to Cvent and Conversations to Gladly — each maps to any object or custom field on the other side.
Contacts Account-wide people database spanning every event; synced two-way with a CRM or warehouse as the shared audience source of truth via the Create Contacts endpoint. Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation. Contacts is specific to Cvent and Conversation items to Gladly — each maps to any object or custom field on the other side.
Attendees and Registrations Per-event registrants; written in from CRM or marketing signup flows via POST /ea/attendees and read back out to a warehouse for attendance and registration-status reporting. Agents User records used to attribute work in CX analytics. Attendees and Registrations is specific to Cvent and Agents to Gladly — each maps to any object or custom field on the other side.
Sessions Agenda items within an event; listed or created through the API and synced so session-level attendance feeds reporting tables. Topics Categorization applied to conversations; the key dimension for contact-driver reporting. Sessions is specific to Cvent and Topics to Gladly — each maps to any object or custom field on the other side.

How changes propagate between Cvent and Gladly

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Cvent Gladly Sub-second propagation

DetectionCvent notifies Stacksync of record changes through webhook events. Per-event webhooks push attendee, registration, session, and speaker changes.

DeliveryEach detected change is written to Gladly through its API, with automatic retries and rate-limit backoff.

Gladly Cvent Sub-second propagation

DetectionGladly notifies Stacksync of record changes through webhook events. Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports.

DeliveryEach detected change is written to Cvent through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Cvent: Responses carry X-RateLimit-Limit/Remaining/Reset headers; a 429 signals either the per-second limit (retry with exponential backoff from ~2s) or the daily quota (up to 500,000 calls/day on the Premium tier, 1,000/day on Free) exhausted until midnight UTC.
  • Gladly: Subject to the platform's API rate limits.
What ships with Cvent ⇄ Gladly

Connect Cvent and Gladly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Cvent–Gladly connection.

Real-time

Two-way sync

Changes in Cvent or Gladly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Cvent or Gladly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Cvent or Gladly record.

Observability

Monitoring

Track your Cvent ⇄ Gladly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Cvent and Gladly.

How the Cvent and Gladly connectors work

Cvent

Integration surface
Cvent REST API (JSON over HTTPS at api-platform.cvent.com/ea, paginated list endpoints)
Authentication
OAuth 2.0 client-credentials flow: a client ID and secret are Basic-auth exchanged for a 60-minute bearer token at api-platform.cvent.com/ea/oauth2/token; legacy API-key and SOAP/CSN auth are deprecated
Change detection
Per-event webhooks push attendee, registration, session, and speaker changes; list endpoints also expose updatedDate for polling and support on-demand manual sync
Capabilities
read · write · webhooks
Rate limits
Responses carry X-RateLimit-Limit/Remaining/Reset headers; a 429 signals either the per-second limit (retry with exponential backoff from ~2s) or the daily quota (up to 500,000 calls/day on the Premium tier, 1,000/day on Free) exhausted until midnight UTC
Cvent setup guide

Gladly

Integration surface
REST API
Authentication
API tokens used with basic authentication tied to an agent email
Change detection
Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Cvent to Gladly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Cvent and Gladly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Cvent connected
    Gladly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Cvent and Gladly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Cvent ⇄ Gladly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Cvent Gladly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Cvent and Gladly integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 371 integrations available for Cvent and Gladly.

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