Real-time
Two-way sync
Changes in Bingads or Gladly instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ CRM
Bingads to Gladly integration — real-time, two-way sync
Keep Bingads and Gladly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Bingads and Gladly
Keep the people you sell to and the people you market to in one shared view: Gladly and Bingads sync contacts, accounts, and engagement in real time, in both directions.
Gladly owns the customer relationship and the pipeline; Bingads runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.
Stacksync syncs Conversations, Conversation items, Agents, Topics in Gladly with Accounts, Customers & Users, Performance Reports, Campaigns, Ad Groups in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — Gladly can own account and opportunity status while Bingads owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Push conversation outcomes into a CRM so account teams see support context on their accounts.
- 02 Sync Gladly customer profiles with an order database so agents see purchase history and profile updates flow back.
- 03 Sync shared budgets and automated bid strategies so finance-approved spend and bids in an internal tool apply to live Microsoft Advertising campaigns.
- 04 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
Common sync patterns
Where Bingads generates leads: hand-off without re-keying
New leads or responders captured in Bingads flow into Gladly assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.
New and updated people stay in step
When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.
Where Bingads captures engagement: activity lands on the record
Opens, clicks, form fills, event attendance, or ad responses recorded in Bingads post back to the contact or account in Gladly, so reps see interest before they reach out.
What you can sync between Bingads and Gladly
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bingads objects | Gladly objects | How this pairing syncs | |
|---|---|---|---|
| Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. | Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching. | Ads is specific to Bingads and Customer profiles to Gladly — each maps to any object or custom field on the other side. | |
| Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. | Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses. | Keywords & Negative Keywords is specific to Bingads and Conversations to Gladly — each maps to any object or custom field on the other side. | |
| Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. | Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation. | Budgets & Bid Strategies is specific to Bingads and Conversation items to Gladly — each maps to any object or custom field on the other side. | |
| Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. | Agents User records used to attribute work in CX analytics. | Audiences & Remarketing Lists is specific to Bingads and Agents to Gladly — each maps to any object or custom field on the other side. | |
| Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. | Topics Categorization applied to conversations; the key dimension for contact-driver reporting. | Conversion Goals & Offline Conversions is specific to Bingads and Topics to Gladly — each maps to any object or custom field on the other side. | |
| Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. | Tasks Follow-up work items created from external triggers or synced for workload reporting. | Ad Extensions (Assets) is specific to Bingads and Tasks to Gladly — each maps to any object or custom field on the other side. |
How changes propagate between Bingads and Gladly
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bingads Gladly Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is written to Gladly through its API, with automatic retries and rate-limit backoff.
Gladly Bingads Sub-second propagation
DetectionGladly notifies Stacksync of record changes through webhook events. Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports.
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
- Gladly: Subject to the platform's API rate limits.
What ships with Bingads ⇄ Gladly
Connect Bingads and Gladly for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Gladly connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bingads or Gladly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bingads or Gladly record.
Observability
Monitoring
Track your Bingads ⇄ Gladly sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bingads and Gladly.
How the Bingads and Gladly connectors work
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
Gladly
- Integration surface
- REST API
- Authentication
- API tokens used with basic authentication tied to an agent email
- Change detection
- Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits
How it works
How to connect Bingads to Gladly — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bingads and Gladly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bingads
connected
Gladly
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bingads and Gladly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bingads ⇄ GladlyCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bingads GladlyCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bingads and Gladly integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Bingads and Gladly: authenticate both systems, choose the objects to sync (such as Bingads's Ads and Keywords & Negative Keywords), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Bingads and Gladly connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Bingads–Gladly integration in-house.
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Yes — Stacksync ships production-grade connectors for both Bingads and Gladly. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. On Gladly: Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Gladly side: Conversations, Conversation items, Agents, Topics, plus custom fields where Gladly exposes them. On the Bingads side: Accounts, Customers & Users, Performance Reports, Campaigns, Ad Groups. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 369 integrations available for Bingads and Gladly.
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