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Marketing ⇄ CRM

Bingads to Seismic integration — real-time, two-way sync

Keep Bingads and Seismic in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bingads and Seismic

Keep the people you sell to and the people you market to in one shared view: Seismic and Bingads sync contacts, accounts, and engagement in real time, in both directions.

Seismic owns the customer relationship and the pipeline; Bingads runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Stacksync syncs Reporting Activities, Library Content, Content Versions, Users in Seismic with Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions, Ad Extensions (Assets) in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — Seismic can own account and opportunity status while Bingads owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 React to ContentManager and DSR webhook events to update a database when documents are published, versioned, or expired.
  • 02 Provision and deactivate Seismic Users and User Groups from an HRIS or IdP so content access mirrors joiner, mover, and leaver changes.
  • 03 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.
  • 04 Push campaign structure - campaigns, ad groups, ads, keywords, and negative keywords - from a planning database into Microsoft Advertising through the Campaign Management or Bulk service.

Common sync patterns

Lead and lifecycle status agree

Status, stage, or score set in one system updates the matching record in the other, so a lead marketing is still nurturing is not worked as sales-ready, and a closed account stops receiving prospecting.

Segments and audiences follow the CRM

Where Bingads builds lists, segments, or ad audiences, membership tracks the fields and stage owned in Seismic, so who receives a campaign reflects current pipeline reality instead of a stale export.

Where Bingads generates leads: hand-off without re-keying

New leads or responders captured in Bingads flow into Seismic assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.

What you can sync between Bingads and Seismic

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects Seismic objects How this pairing syncs
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. LiveSend Links Trackable content-share links created via the engagement API; their open and view engagement is read back through Reporting. Accounts, Customers & Users is specific to Bingads and LiveSend Links to Seismic — each maps to any object or custom field on the other side.
Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Digital Sales Rooms Buyer-facing microsites (DSRs); lifecycle and content-change events surface via webhooks, currently marked Early Access. Performance Reports is specific to Bingads and Digital Sales Rooms to Seismic — each maps to any object or custom field on the other side.
Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Reporting Activities Content-interaction, engagement, and usage analytics extracted read-only through the ETL-oriented Reporting API v2 for a warehouse. Campaigns is specific to Bingads and Reporting Activities to Seismic — each maps to any object or custom field on the other side.
Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. Library Content Documents, decks, and assets stored in teamsites; created, moved, and retrieved via the Content Management API, each with a contentId. Ad Groups is specific to Bingads and Library Content to Seismic — each maps to any object or custom field on the other side.
Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. Content Versions Version history for a library item; new versions upload via API and old ones expire, with events firing on ContentManager webhooks. Ads is specific to Bingads and Content Versions to Seismic — each maps to any object or custom field on the other side.
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Users User records managed through SCIM 2.0 and legacy user endpoints; created, updated, and deactivated for provisioning sync. Keywords & Negative Keywords is specific to Bingads and Users to Seismic — each maps to any object or custom field on the other side.

How changes propagate between Bingads and Seismic

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads Seismic Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is written to Seismic through its API, with automatic retries and rate-limit backoff.

Seismic Bingads Sub-second propagation

DetectionSeismic notifies Stacksync of record changes through webhook events. Webhooks for content, version, user, group, workflow, DSR, and LiveSend events.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
  • Seismic: Tiered per-endpoint limits over a rolling 60-second window; exceeding returns HTTP 429, with X-Seismic-Remaining-Calls and X-Seismic-Total-Calls headers.
What ships with Bingads ⇄ Seismic

Connect Bingads and Seismic for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Seismic connection.

Real-time

Two-way sync

Changes in Bingads or Seismic instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or Seismic data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or Seismic record.

Observability

Monitoring

Track your Bingads ⇄ Seismic sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and Seismic.

How the Bingads and Seismic connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

Seismic

Integration surface
REST Integration APIs and Reporting API v2
Authentication
OAuth 2.0 / OpenID Connect; Bearer token in the Authorization header, via Authorization Code (user context) or client-credentials app-only flows
Change detection
Webhooks for content, version, user, group, workflow, DSR, and LiveSend events; the Reporting API v2 is polled for batch historical extracts (ETL-oriented, not high-frequency)
Capabilities
read · write · webhooks
Rate limits
Tiered per-endpoint limits over a rolling 60-second window; exceeding returns HTTP 429, with X-Seismic-Remaining-Calls and X-Seismic-Total-Calls headers
Seismic setup guide
How it works

How to connect Bingads to Seismic — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and Seismic with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    Seismic connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and Seismic objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ Seismic
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads Seismic
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and Seismic integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 487 integrations available for Bingads and Seismic.

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