Real-time
Two-way sync
Changes in Apollo.io or Bingads instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Marketing
Apollo.io to Bingads integration — real-time, two-way sync
Keep Apollo.io and Bingads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Why teams connect Apollo.io and Bingads
Keep the people you sell to and the people you market to in one shared view: Apollo.io and Bingads sync contacts, accounts, and engagement in real time, in both directions.
Apollo.io owns the customer relationship and the pipeline; Bingads runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.
Stacksync syncs Contacts, Accounts, People (database records), Sequences in Apollo.io with Campaigns, Ad Groups, Ads, Keywords & Negative Keywords in Bingads field by field, in real time, and in both directions. You decide which system owns which fields — Apollo.io can own account and opportunity status while Bingads owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Deduplicate contacts across Apollo and the CRM by syncing on email as the match key.
- 02 Push CRM opportunity stages back into Apollo so reps see pipeline context while sequencing.
- 03 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.
- 04 Push campaign structure - campaigns, ad groups, ads, keywords, and negative keywords - from a planning database into Microsoft Advertising through the Campaign Management or Bulk service.
Common sync patterns
New and updated people stay in step
When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.
Where Bingads captures engagement: activity lands on the record
Opens, clicks, form fills, event attendance, or ad responses recorded in Bingads post back to the contact or account in Apollo.io, so reps see interest before they reach out.
Lead and lifecycle status agree
Status, stage, or score set in one system updates the matching record in the other, so a lead marketing is still nurturing is not worked as sales-ready, and a closed account stops receiving prospecting.
What you can sync between Apollo.io and Bingads
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Apollo.io objects | Bingads objects | How this pairing syncs | |
|---|---|---|---|
| Tasks and calls Rep activity records synced for activity reporting and coaching workflows. | Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. | Tasks and calls is specific to Apollo.io and Conversion Goals & Offline Conversions to Bingads — each maps to any object or custom field on the other side. | |
| Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. | Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. | Custom fields is specific to Apollo.io and Ad Extensions (Assets) to Bingads — each maps to any object or custom field on the other side. | |
| Contacts People saved to your Apollo account, synced with emails, phone numbers, and enrichment fields. | Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. | Contacts is specific to Apollo.io and Accounts, Customers & Users to Bingads — each maps to any object or custom field on the other side. | |
| Accounts Company records with firmographic attributes, matched to CRM accounts during sync. | Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. | Accounts is specific to Apollo.io and Performance Reports to Bingads — each maps to any object or custom field on the other side. | |
| People (database records) Prospects from Apollo's global database, pulled into downstream systems once enriched or saved. | Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). | People (database records) is specific to Apollo.io and Campaigns to Bingads — each maps to any object or custom field on the other side. | |
| Sequences Outreach cadences (emailer campaigns in the API); enrollment status is read to track which contacts are being worked. | Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. | Sequences is specific to Apollo.io and Ad Groups to Bingads — each maps to any object or custom field on the other side. |
How changes propagate between Apollo.io and Bingads
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Apollo.io Bingads Interval-based propagation
DetectionStacksync polls Apollo.io for changes on an incremental schedule, reading only records changed since the previous pass. Polling on updated-at timestamps.
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Bingads Apollo.io Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is written to Apollo.io through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Apollo.io: Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls.
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Apollo.io ⇄ Bingads
Connect Apollo.io and Bingads for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apollo.io–Bingads connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Apollo.io or Bingads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Apollo.io or Bingads record.
Observability
Monitoring
Track your Apollo.io ⇄ Bingads sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Apollo.io and Bingads.
How the Apollo.io and Bingads connectors work
Apollo.io
- Integration surface
- REST API
- Authentication
- API key (passed in request headers); master keys unlock account-wide endpoints
- Change detection
- Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
- Capabilities
- read · write
- Rate limits
- Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
How it works
How to connect Apollo.io to Bingads — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Apollo.io and Bingads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Apollo.io
connected
Bingads
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Apollo.io and Bingads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Apollo.io ⇄ BingadsCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Apollo.io BingadsCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Apollo.io and Bingads integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Apollo.io and Bingads: authenticate both systems, choose the objects to sync (such as Apollo.io's Tasks and calls and Custom fields), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Apollo.io and Bingads connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Apollo.io–Bingads integration in-house.
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Yes — Stacksync ships production-grade connectors for both Apollo.io and Bingads. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Apollo.io: Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream. On Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Apollo.io side: Contacts, Accounts, People (database records), Sequences, plus custom fields where Apollo.io exposes them. On the Bingads side: Campaigns, Ad Groups, Ads, Keywords & Negative Keywords. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 366 integrations available for Apollo.io and Bingads.
Popular · 7 of 366
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Apollo.io ⇄ Twitter Ads -
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Apollo.io ⇄ Salesforce Marketing Cloud -
Bingads ⇄ SAP Sales Cloud -
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No integrations match .
