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Marketing ⇄ CRM

Rollworks to Seismic integration — real-time, two-way sync

Keep Rollworks and Seismic in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Rollworks and Seismic

Keep the people you sell to and the people you market to in one shared view: Seismic and Rollworks sync contacts, accounts, and engagement in real time, in both directions.

Seismic owns the customer relationship and the pipeline; Rollworks runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Stacksync syncs Digital Sales Rooms, Reporting Activities, Library Content, Content Versions in Seismic with Ad Groups and Ads, Reporting and Attribution, Target Account Lists, Account Tiers in Rollworks field by field, in real time, and in both directions. You decide which system owns which fields — Seismic can own account and opportunity status while Rollworks owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 React to ContentManager and DSR webhook events to update a database when documents are published, versioned, or expired.
  • 02 Provision and deactivate Seismic Users and User Groups from an HRIS or IdP so content access mirrors joiner, mover, and leaver changes.
  • 03 Activate high-intent accounts by writing them into a Target Account List tier when a product or intent signal fires in an operational database.
  • 04 Create and edit Prospecting v2 Campaigns and Ad Groups programmatically so budgets and targeting stay in step with an internal planning system.

Common sync patterns

Segments and audiences follow the CRM

Where Rollworks builds lists, segments, or ad audiences, membership tracks the fields and stage owned in Seismic, so who receives a campaign reflects current pipeline reality instead of a stale export.

Where Rollworks generates leads: hand-off without re-keying

New leads or responders captured in Rollworks flow into Seismic assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.

New and updated people stay in step

When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.

What you can sync between Rollworks and Seismic

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Rollworks objects Seismic objects How this pairing syncs
Account Tiers Groups within a Target Account List; an account belongs to only one tier per list, so tier assignments are written from source-of-truth data to drive tiered targeting. LiveSend Links Trackable content-share links created via the engagement API; their open and view engagement is read back through Reporting. Account Tiers is specific to Rollworks and LiveSend Links to Seismic — each maps to any object or custom field on the other side.
Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. Digital Sales Rooms Buyer-facing microsites (DSRs); lifecycle and content-change events surface via webhooks, currently marked Early Access. Accounts (TAL Items) is specific to Rollworks and Digital Sales Rooms to Seismic — each maps to any object or custom field on the other side.
Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. Reporting Activities Content-interaction, engagement, and usage analytics extracted read-only through the ETL-oriented Reporting API v2 for a warehouse. Audience Segments is specific to Rollworks and Reporting Activities to Seismic — each maps to any object or custom field on the other side.
Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. Library Content Documents, decks, and assets stored in teamsites; created, moved, and retrieved via the Content Management API, each with a contentId. Campaigns is specific to Rollworks and Library Content to Seismic — each maps to any object or custom field on the other side.
Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. Content Versions Version history for a library item; new versions upload via API and old ones expire, with events firing on ContentManager webhooks. Ad Groups and Ads is specific to Rollworks and Content Versions to Seismic — each maps to any object or custom field on the other side.
Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. Users User records managed through SCIM 2.0 and legacy user endpoints; created, updated, and deactivated for provisioning sync. Reporting and Attribution is specific to Rollworks and Users to Seismic — each maps to any object or custom field on the other side.

How changes propagate between Rollworks and Seismic

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Rollworks Seismic Interval-based propagation

DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.

DeliveryEach detected change is written to Seismic through its API, with automatic retries and rate-limit backoff.

Seismic Rollworks Sub-second propagation

DetectionSeismic notifies Stacksync of record changes through webhook events. Webhooks for content, version, user, group, workflow, DSR, and LiveSend events.

DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
  • Seismic: Tiered per-endpoint limits over a rolling 60-second window; exceeding returns HTTP 429, with X-Seismic-Remaining-Calls and X-Seismic-Total-Calls headers.
What ships with Rollworks ⇄ Seismic

Connect Rollworks and Seismic for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Rollworks–Seismic connection.

Real-time

Two-way sync

Changes in Rollworks or Seismic instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Rollworks or Seismic data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Rollworks or Seismic record.

Observability

Monitoring

Track your Rollworks ⇄ Seismic sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Rollworks and Seismic.

How the Rollworks and Seismic connectors work

Rollworks

Integration surface
REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
Authentication
OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
Change detection
Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
Capabilities
read · write
Rate limits
NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.

Seismic

Integration surface
REST Integration APIs and Reporting API v2
Authentication
OAuth 2.0 / OpenID Connect; Bearer token in the Authorization header, via Authorization Code (user context) or client-credentials app-only flows
Change detection
Webhooks for content, version, user, group, workflow, DSR, and LiveSend events; the Reporting API v2 is polled for batch historical extracts (ETL-oriented, not high-frequency)
Capabilities
read · write · webhooks
Rate limits
Tiered per-endpoint limits over a rolling 60-second window; exceeding returns HTTP 429, with X-Seismic-Remaining-Calls and X-Seismic-Total-Calls headers
Seismic setup guide
How it works

How to connect Rollworks to Seismic — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Rollworks and Seismic with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Rollworks connected
    Seismic connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Rollworks and Seismic objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Rollworks ⇄ Seismic
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Rollworks Seismic
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Rollworks and Seismic integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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ISO 27001
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GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 393 integrations available for Rollworks and Seismic.

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