Real-time
Two-way sync
Changes in Bingads or Microsoft Dynamics GP instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ ERP
Bingads to Microsoft Dynamics GP integration — real-time, two-way sync
Keep Bingads and Microsoft Dynamics GP in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Migrated from MuleSoft
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Bingads and Microsoft Dynamics GP
Feed the real customer, order, and revenue records from Microsoft Dynamics GP into Bingads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.
Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. Microsoft Dynamics GP holds exactly that: Vendors, Sales Documents (SOP), Purchase Orders (POP), Inventory Items (IV) that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.
Stacksync syncs Vendors, Sales Documents (SOP), Purchase Orders (POP), Inventory Items (IV) in Microsoft Dynamics GP with Ad Extensions (Assets), Accounts, Customers & Users, Performance Reports, Campaigns in Bingads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Bingads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Bingads flow back onto the record in Microsoft Dynamics GP.
The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.
Common use cases
- 01 Keep item and inventory data aligned with an ecommerce storefront.
- 02 Run continuous sync between GP and a replacement cloud ERP during migration.
- 03 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
- 04 Import offline conversions - closed-won deals and qualified leads - from a CRM into Microsoft Advertising with ApplyOfflineConversions so automated bidding optimizes on real outcomes.
Common sync patterns
Purchase history drives segmentation
Orders, invoices, and revenue totals from Microsoft Dynamics GP land on the matching contact or account in Bingads, so audiences are built from what customers actually bought and spent rather than from guesses.
Suppress or target existing customers
Because Microsoft Dynamics GP knows who is already a paying customer, Bingads can exclude them from acquisition campaigns or single them out for renewal and cross-sell.
One customer identity across both systems
A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.
What you can sync between Bingads and Microsoft Dynamics GP
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bingads objects | Microsoft Dynamics GP objects | How this pairing syncs | |
|---|---|---|---|
| Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. | GL Accounts & Journal Entries Financial ledger data replicated to warehouses for consolidated reporting. | Performance Reports is specific to Bingads and GL Accounts & Journal Entries to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). | Receivables & Payables Transactions Open and historical AR/AP transactions read for cash and aging reporting. | Campaigns is specific to Bingads and Receivables & Payables Transactions to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. | Company Databases Per-company SQL databases that define the scope of any sync. | Ad Groups is specific to Bingads and Company Databases to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. | Customers Receivables master records (RM tables) synced with CRMs and billing tools. | Ads is specific to Bingads and Customers to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. | Vendors Payables master records aligned with procurement and AP automation. | Keywords & Negative Keywords is specific to Bingads and Vendors to Microsoft Dynamics GP — each maps to any object or custom field on the other side. | |
| Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. | Sales Documents (SOP) Quotes, orders, and invoices created via eConnect from web or CRM orders. | Budgets & Bid Strategies is specific to Bingads and Sales Documents (SOP) to Microsoft Dynamics GP — each maps to any object or custom field on the other side. |
How changes propagate between Bingads and Microsoft Dynamics GP
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bingads Microsoft Dynamics GP Interval-based propagation
DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.
DeliveryEach detected change is applied to Microsoft Dynamics GP as a row-level write, with types converted between the two schemas.
Microsoft Dynamics GP Bingads Sub-second propagation
DetectionChanges in Microsoft Dynamics GP are captured at the source via change data capture — no polling loop against its API. SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps.
DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Bingads ⇄ Microsoft Dynamics GP
Connect Bingads and Microsoft Dynamics GP for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–Microsoft Dynamics GP connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bingads or Microsoft Dynamics GP data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bingads or Microsoft Dynamics GP record.
Observability
Monitoring
Track your Bingads ⇄ Microsoft Dynamics GP sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bingads and Microsoft Dynamics GP.
How the Bingads and Microsoft Dynamics GP connectors work
Bingads
- Integration surface
- SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
- Authentication
- OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
- Change detection
- No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
- Capabilities
- read · write
- Rate limits
- Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
Microsoft Dynamics GP
- Integration surface
- SQL Server database access plus the eConnect stored-procedure API; Web Services for GP on some deployments
- Authentication
- SQL Server credentials or Windows authentication
- Change detection
- SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps
- Capabilities
- read · write · CDC
How it works
How to connect Bingads to Microsoft Dynamics GP — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bingads and Microsoft Dynamics GP with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bingads
connected
Microsoft Dynamics GP
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bingads and Microsoft Dynamics GP objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bingads ⇄ Microsoft Dynamics GPCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bingads Microsoft Dynamics GPCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bingads and Microsoft Dynamics GP integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Bingads and Microsoft Dynamics GP: authenticate both systems, choose the objects to sync (such as Bingads's Performance Reports and Campaigns), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Microsoft Dynamics GP: EConnect provides validated inserts and updates through stored procedures, which is safer than writing raw tables that GP business logic expects to control. Bingads: There are no webhooks or change-data-capture: reports are generated asynchronously (submit, poll, download) and campaign state is refreshed via scheduled Bulk downloads or entity list calls. Stacksync's field mapping accounts for these differences between Bingads and Microsoft Dynamics GP without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Bingads and Microsoft Dynamics GP records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Bingads and Microsoft Dynamics GP connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Bingads–Microsoft Dynamics GP integration in-house.
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Yes — Stacksync ships production-grade connectors for both Bingads and Microsoft Dynamics GP. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Bingads: No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls. On Microsoft Dynamics GP: SQL Server change tracking or log-based CDC on the company database, or polling on row timestamps. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 463 integrations available for Bingads and Microsoft Dynamics GP.
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Microsoft Dynamics GP ⇄ Iterable
No integrations match .
