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E-commerce ⇄ CRM

Bigcommerce to Microsoft Dynamics 365 Sales integration — real-time, two-way sync

Keep Bigcommerce and Microsoft Dynamics 365 Sales in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bigcommerce and Microsoft Dynamics 365 Sales

Keep the customers and orders that Microsoft Dynamics 365 Sales and Bigcommerce share aligned in real time, so sales works from live purchase history and the store works from current account details.

Microsoft Dynamics 365 Sales holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Bigcommerce runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Accounts, Contacts, Leads, Opportunities in Microsoft Dynamics 365 Sales to Orders, Customers, Categories, Brands in Bigcommerce with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Write product usage and warehouse-computed scores onto Dataverse tables so sellers see them in the model-driven app.
  • 02 Run a two-way dual-run between Dynamics and another CRM during a migration.
  • 03 Sync Customers and customer groups two-way with a CRM so marketing and support see the same accounts and addresses as the storefront.
  • 04 Push Price Lists from an ERP into BigCommerce to drive customer-group and B2B pricing without manual catalog edits.

Common sync patterns

Where both keep product records: catalog and CRM products aligned

Where Microsoft Dynamics 365 Sales tracks products or line items and Bigcommerce holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in Microsoft Dynamics 365 Sales and a buyer in Bigcommerce is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Bigcommerce records orders: purchase history on the account

Orders and their status from Bigcommerce appear on the matching contact or account in Microsoft Dynamics 365 Sales, so reps see what a customer has bought and what is in flight before the next conversation.

What you can sync between Bigcommerce and Microsoft Dynamics 365 Sales

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bigcommerce objects Microsoft Dynamics 365 Sales objects How this pairing syncs
Orders V2 Orders API header, line items, and shipping/billing addresses; read into an ERP or accounting system, with status written back. Orders Confirmed sales; handed off to ERP systems for fulfillment and billing. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Products Catalog V3 records with custom fields and images; mastered in a PIM or ERP and written to BigCommerce, or read out to a warehouse. Accounts Company records in Dataverse; the usual anchor for two-way sync with databases and ERPs. Products is specific to Bigcommerce and Accounts to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
Variants and SKUs Per-variant pricing and inventory; synced to keep stock and SKU data aligned with an ERP or WMS at the option level. Contacts Person records linked to accounts; synced with marketing and support systems. Variants and SKUs is specific to Bigcommerce and Contacts to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
Customers V3 customer accounts, customer groups, and addresses; synced two-way with a CRM so storefront and GTM records match. Leads Prospect records; written in from enrichment or web forms, read out on qualification. Customers is specific to Bigcommerce and Leads to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
Categories Catalog V3 category tree; mapped for merchandising and kept aligned with a product master or PIM. Opportunities Deal records with stages and estimated revenue; synced for pipeline reporting and close-triggered workflows. Categories is specific to Bigcommerce and Opportunities to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.
Brands Catalog V3 brand records linked to products; kept aligned with a product master or PIM so brand names and pages stay consistent. Quotes Pricing proposals; often synced with CPQ or ERP pricing data. Brands is specific to Bigcommerce and Quotes to Microsoft Dynamics 365 Sales — each maps to any object or custom field on the other side.

How changes propagate between Bigcommerce and Microsoft Dynamics 365 Sales

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bigcommerce Microsoft Dynamics 365 Sales Sub-second propagation

DetectionBigcommerce notifies Stacksync of record changes through webhook events. Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more).

DeliveryEach detected change is written to Microsoft Dynamics 365 Sales through its API, with automatic retries and rate-limit backoff.

Microsoft Dynamics 365 Sales Bigcommerce Sub-second propagation

DetectionMicrosoft Dynamics 365 Sales notifies Stacksync of record changes through webhook events. Dataverse change tracking with delta tokens, plus registered webhooks on table events.

DeliveryEach detected change is written to Bigcommerce through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bigcommerce: OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
  • Microsoft Dynamics 365 Sales: Requests are governed by Dataverse service protection limits evaluated per user and time window.
What ships with Bigcommerce ⇄ Microsoft Dynamics 365 Sales

Connect Bigcommerce and Microsoft Dynamics 365 Sales for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bigcommerce–Microsoft Dynamics 365 Sales connection.

Real-time

Two-way sync

Changes in Bigcommerce or Microsoft Dynamics 365 Sales instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bigcommerce or Microsoft Dynamics 365 Sales data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bigcommerce or Microsoft Dynamics 365 Sales record.

Observability

Monitoring

Track your Bigcommerce ⇄ Microsoft Dynamics 365 Sales sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bigcommerce and Microsoft Dynamics 365 Sales.

How the Bigcommerce and Microsoft Dynamics 365 Sales connectors work

Bigcommerce

Integration surface
REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs
Authentication
OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products)
Change detection
Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more); polling uses date_modified:min/max filters on Products, Orders, and Customers
Capabilities
read · write · webhooks
Rate limits
OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
Bigcommerce setup guide

Microsoft Dynamics 365 Sales

Integration surface
Dataverse Web API (OData v4 REST)
Authentication
OAuth 2.0 via Microsoft Entra ID
Change detection
Dataverse change tracking with delta tokens, plus registered webhooks on table events
Capabilities
read · write · webhooks
Rate limits
Requests are governed by Dataverse service protection limits evaluated per user and time window.
How it works

How to connect Bigcommerce to Microsoft Dynamics 365 Sales — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bigcommerce and Microsoft Dynamics 365 Sales with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bigcommerce connected
    Microsoft Dynamics 365 Sales connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bigcommerce and Microsoft Dynamics 365 Sales objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bigcommerce ⇄ Microsoft Dynamics 365 Sales
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bigcommerce Microsoft Dynamics 365 Sales
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Bigcommerce and Microsoft Dynamics 365 Sales integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 389 integrations available for Bigcommerce and Microsoft Dynamics 365 Sales.

Popular · 7 of 389
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