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CRM ⇄ E-commerce

Apollo.io to Bigcommerce integration — real-time, two-way sync

Keep Apollo.io and Bigcommerce in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Apollo.io and Bigcommerce

Keep the customers and orders that Apollo.io and Bigcommerce share aligned in real time, so sales works from live purchase history and the store works from current account details.

Apollo.io holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Bigcommerce runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Accounts, People (database records), Sequences, Deals (Opportunities) in Apollo.io to Categories, Brands, Inventory, Price Lists in Bigcommerce with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Deduplicate contacts across Apollo and the CRM by syncing on email as the match key.
  • 02 Push CRM opportunity stages back into Apollo so reps see pipeline context while sequencing.
  • 03 Sync Customers and customer groups two-way with a CRM so marketing and support see the same accounts and addresses as the storefront.
  • 04 Push Price Lists from an ERP into BigCommerce to drive customer-group and B2B pricing without manual catalog edits.

Common sync patterns

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where Apollo.io segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Apollo.io syncs onto the customer record in Bigcommerce, so the buying side can act on how the relationship is classified.

Where both keep product records: catalog and CRM products aligned

Where Apollo.io tracks products or line items and Bigcommerce holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

What you can sync between Apollo.io and Bigcommerce

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Apollo.io objects Bigcommerce objects How this pairing syncs
Deals (Opportunities) Pipeline records that can be read and written to keep Apollo aligned with the CRM of record. Shipments Order shipments with tracking numbers; created in BigCommerce from a 3PL or fulfillment system as packages ship. Deals (Opportunities) is specific to Apollo.io and Shipments to Bigcommerce — each maps to any object or custom field on the other side.
Tasks and calls Rep activity records synced for activity reporting and coaching workflows. Products Catalog V3 records with custom fields and images; mastered in a PIM or ERP and written to BigCommerce, or read out to a warehouse. Tasks and calls is specific to Apollo.io and Products to Bigcommerce — each maps to any object or custom field on the other side.
Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. Variants and SKUs Per-variant pricing and inventory; synced to keep stock and SKU data aligned with an ERP or WMS at the option level. Custom fields is specific to Apollo.io and Variants and SKUs to Bigcommerce — each maps to any object or custom field on the other side.
Contacts People saved to your Apollo account, synced with emails, phone numbers, and enrichment fields. Orders V2 Orders API header, line items, and shipping/billing addresses; read into an ERP or accounting system, with status written back. Contacts is specific to Apollo.io and Orders to Bigcommerce — each maps to any object or custom field on the other side.
Accounts Company records with firmographic attributes, matched to CRM accounts during sync. Customers V3 customer accounts, customer groups, and addresses; synced two-way with a CRM so storefront and GTM records match. Accounts is specific to Apollo.io and Customers to Bigcommerce — each maps to any object or custom field on the other side.
People (database records) Prospects from Apollo's global database, pulled into downstream systems once enriched or saved. Categories Catalog V3 category tree; mapped for merchandising and kept aligned with a product master or PIM. People (database records) is specific to Apollo.io and Categories to Bigcommerce — each maps to any object or custom field on the other side.

How changes propagate between Apollo.io and Bigcommerce

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Apollo.io Bigcommerce Interval-based propagation

DetectionStacksync polls Apollo.io for changes on an incremental schedule, reading only records changed since the previous pass. Polling on updated-at timestamps.

DeliveryEach detected change is written to Bigcommerce through its API, with automatic retries and rate-limit backoff.

Bigcommerce Apollo.io Sub-second propagation

DetectionBigcommerce notifies Stacksync of record changes through webhook events. Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more).

DeliveryEach detected change is written to Apollo.io through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Apollo.io: Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls.
  • Bigcommerce: OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
What ships with Apollo.io ⇄ Bigcommerce

Connect Apollo.io and Bigcommerce for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apollo.io–Bigcommerce connection.

Real-time

Two-way sync

Changes in Apollo.io or Bigcommerce instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Apollo.io or Bigcommerce data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Apollo.io or Bigcommerce record.

Observability

Monitoring

Track your Apollo.io ⇄ Bigcommerce sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Apollo.io and Bigcommerce.

How the Apollo.io and Bigcommerce connectors work

Apollo.io

Integration surface
REST API
Authentication
API key (passed in request headers); master keys unlock account-wide endpoints
Change detection
Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
Capabilities
read · write
Rate limits
Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls

Bigcommerce

Integration surface
REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs
Authentication
OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products)
Change detection
Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more); polling uses date_modified:min/max filters on Products, Orders, and Customers
Capabilities
read · write · webhooks
Rate limits
OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
Bigcommerce setup guide
How it works

How to connect Apollo.io to Bigcommerce — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Apollo.io and Bigcommerce with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Apollo.io connected
    Bigcommerce connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Apollo.io and Bigcommerce objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Apollo.io ⇄ Bigcommerce
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Apollo.io Bigcommerce
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Apollo.io and Bigcommerce integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 366 integrations available for Apollo.io and Bigcommerce.

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