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Communications ⇄ CRM

Amazon SES to HubSpot integration — real-time, two-way sync

Keep Amazon SES and HubSpot in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Amazon SES and HubSpot

Keep HubSpot and Amazon SES working from the same contacts, and log every call, message, and meeting back on the record, in real time and in both directions.

HubSpot holds the people the business talks to: the contacts, their phone numbers and email addresses, and which rep owns the relationship. Amazon SES is where the talking happens, whether that is calls, texts, email, or meetings. The two depend on the same people, and when the contact list in one drifts from the other, outreach goes to stale numbers and the record of what was said never makes it back to the account.

Stacksync syncs Company, Deal, Line Item, Product in HubSpot with Contact Lists, Email Templates, Suppression List, Verified Identities in Amazon SES field by field, in real time, and in both directions. Current contact details flow out to Amazon SES so it can reach the right person, and the calls, messages, and meetings Amazon SES produces flow back onto the matching record in HubSpot. You decide which system owns which fields, and conflicts resolve by rules you set.

Common use cases

  • 01 Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.
  • 02 Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.
  • 03 Two-way sync Contacts and their topic subscription state between the SES contact list and a Postgres database or CRM so opt-outs propagate in both directions.
  • 04 Push warehouse or CRM audience segments into SES as Contacts using CreateContact or a bulk CreateImportJob (up to 1M contacts per job) to feed marketing sends.

Common sync patterns

Calls, messages, and meetings on the record

Activity handled in Amazon SES appears on the matching contact and account in HubSpot, so the next person sees the full history without leaving the CRM.

Where Amazon SES sends at scale: delivery and reply status back on the contact

Sends, bounces, opens, and replies from Amazon SES update fields on the contact in HubSpot, so lead status reflects what actually reached the person.

One contact list, opt-outs included

A number, address, or unsubscribe recorded in either system updates the other, so no one calls a disconnected line or messages someone who opted out.

What you can sync between Amazon SES and HubSpot

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Amazon SES objects HubSpot objects How this pairing syncs
Contacts Subscribers in the contact list with per-topic opt-in state; CRUD via CreateContact/ListContacts/UpdateContact/DeleteContact, each carrying a LastUpdatedTimestamp for polling. Contact Synced with incremental and full sync per the Stacksync docs. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Contact Lists One list per AWS account, subdivided into Topics that group subscriptions; read and write via CreateContactList and GetContactList. Product Synced with incremental and full sync per the Stacksync docs. Contact Lists is specific to Amazon SES and Product to HubSpot — each maps to any object or custom field on the other side.
Email Templates Reusable subject/HTML/text templates with replacement variables; synced via CreateEmailTemplate, GetEmailTemplate, ListEmailTemplates, and UpdateEmailTemplate. Ticket Synced with incremental and full sync per the Stacksync docs. Email Templates is specific to Amazon SES and Ticket to HubSpot — each maps to any object or custom field on the other side.
Suppression List Addresses auto-added on bounce or complaint; read with ListSuppressedDestinations and written with Put/DeleteSuppressedDestination to control re-sends. Quote Synced with incremental and full sync per the Stacksync docs. Suppression List is specific to Amazon SES and Quote to HubSpot — each maps to any object or custom field on the other side.
Verified Identities Email-address and domain identities cleared to send; managed via CreateEmailIdentity, ListEmailIdentities, GetEmailIdentity (DKIM and verification status). Goal Synced with incremental and full sync per the Stacksync docs. Verified Identities is specific to Amazon SES and Goal to HubSpot — each maps to any object or custom field on the other side.
Configuration Sets Named send-time rule groups that attach event destinations, IP pools, and suppression options; managed via Create/List ConfigurationSet operations. Owner Synced with incremental and full sync per the Stacksync docs. Configuration Sets is specific to Amazon SES and Owner to HubSpot — each maps to any object or custom field on the other side.

How changes propagate between Amazon SES and HubSpot

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Amazon SES HubSpot Sub-second propagation

DetectionAmazon SES notifies Stacksync of record changes through webhook events. Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

HubSpot Amazon SES Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to Amazon SES through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Amazon SES: Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region.
  • HubSpot: Request limits vary by subscription tier and API type.
What ships with Amazon SES ⇄ HubSpot

Connect Amazon SES and HubSpot for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Amazon SES–HubSpot connection.

Real-time

Two-way sync

Changes in Amazon SES or HubSpot instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Amazon SES or HubSpot data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Amazon SES or HubSpot record.

Observability

Monitoring

Track your Amazon SES ⇄ HubSpot sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Amazon SES and HubSpot.

How the Amazon SES and HubSpot connectors work

Amazon SES

Integration surface
AWS SES API v2 (REST/JSON over HTTPS) plus an SMTP sending interface
Authentication
AWS IAM credentials (access key + secret) signed with Signature Version 4, or an assumed IAM role via STS; the SMTP interface uses SMTP credentials derived from an IAM user
Change detection
Message events (delivery, bounce, complaint, open, click) are pushed in near real time through configuration-set event destinations (SNS/EventBridge/Firehose); contacts, templates, and suppression entries are polled via List/Get operations
Capabilities
read · write · webhooks
Rate limits
Every SES API action except SendEmail, SendRawEmail, and SendTemplatedEmail is throttled to 1 request/second per Region; the send rate and 24-hour sending quota are account-specific, adjustable, and per Region

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide
How it works

How to connect Amazon SES to HubSpot — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Amazon SES and HubSpot with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Amazon SES connected
    HubSpot connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Amazon SES and HubSpot objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Amazon SES ⇄ HubSpot
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Amazon SES HubSpot
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Amazon SES and HubSpot integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 440 integrations available for Amazon SES and HubSpot.

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