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Accounting and finance ⇄ CRM

Adyen to Outreach integration — real-time, two-way sync

Keep Adyen and Outreach in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Adyen and Outreach

Sync customers, invoices, and payment status between Adyen and Outreach in real time, so sales sees the money and finance sees the relationship.

Finance and sales describe the same customers in different systems. Outreach knows the relationship: who the contacts are and what is in motion with the account. Adyen knows the money: what was invoiced, what was paid, what is overdue. When the two are connected only by exports, each side works partly blind.

Stacksync links Webhook Configurations, Settlement Detail Reports, Payments, Modifications (Captures, Refunds, Cancels) in Adyen to Mailboxes, Prospects, Accounts, Sequences in Outreach with bi-directional, real-time sync. New customers, updated billing details, invoice status, and payment activity move in whichever direction you configure, field by field, with conflicts resolved by rules you set. The result is one version of each customer, visible from both sides.

Common use cases

  • 01 Load Settlement Detail Reports into a warehouse to break out fees, interchange, and net payouts by merchant account for finance and treasury reporting.
  • 02 Ingest AUTHORISATION, CAPTURE, REFUND, and CHARGEBACK webhooks into Postgres or a warehouse so finance reconciles Adyen settlements against orders in an ERP without manual report exports.
  • 03 Suppress prospects across systems when a contact unsubscribes or a customer churns.
  • 04 Enroll leads in sequences automatically by writing sequence-state records when a lead crosses a scoring threshold in the warehouse.

Common sync patterns

Collections with context

Finance sees the account owner and relationship history from Outreach when chasing a balance, and sales sees that the chase is happening.

Where Outreach tracks deals: closed-won creates the finance record

A won opportunity creates or updates the customer in Adyen with the right billing details, so invoicing starts without re-keying.

Payment status on the account

Invoice and payment status from Adyen appears on the account in Outreach, so reps see overdue balances before they promise the next order.

What you can sync between Adyen and Outreach

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Adyen objects Outreach objects How this pairing syncs
Merchant Accounts Company and merchant account entities in the Management API; read and updated to keep account configuration, payment-method settings, and capabilities aligned with internal systems. Mailboxes Connected sending accounts referenced when attributing outbound activity Merchant Accounts is specific to Adyen and Mailboxes to Outreach — each maps to any object or custom field on the other side.
Stores Physical and online store entities under a merchant account (Management API); full CRUD, so new locations and their payment-method configuration can be provisioned from an internal admin source. Prospects The people being engaged; the main record kept in sync with the CRM Stores is specific to Adyen and Prospects to Outreach — each maps to any object or custom field on the other side.
Users and API Credentials Customer Area users and API-credential objects managed via the Management API; created, updated, and deprovisioned to keep Adyen access aligned with an IdP or HR source. Accounts Companies grouping prospects, aligned with CRM account ownership Users and API Credentials is specific to Adyen and Accounts to Outreach — each maps to any object or custom field on the other side.
Webhook Configurations Per-company or per-merchant webhook subscriptions (Management API); created, listed, and updated to control which events Adyen sends and to which endpoint and HMAC key. Sequences Multi-step cadences; synced as reference data for enrollment automation Webhook Configurations is specific to Adyen and Sequences to Outreach — each maps to any object or custom field on the other side.
Settlement Detail Reports Downloadable reports of settled transactions, fees, and payouts per merchant account; read-only, delivered when a report webhook fires, and loaded for finance reconciliation. Sequence states Per-prospect enrollments; writing one adds a prospect to a cadence Settlement Detail Reports is specific to Adyen and Sequence states to Outreach — each maps to any object or custom field on the other side.
Payments Checkout API payment requests and results (/payments); created to authorize a card, wallet, or local payment, and retrieved by pspReference. Final state arrives asynchronously via the AUTHORISATION webhook. Mailings Sent emails with engagement data, pulled for activity analytics Payments is specific to Adyen and Mailings to Outreach — each maps to any object or custom field on the other side.

How changes propagate between Adyen and Outreach

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Adyen Outreach Sub-second propagation

DetectionAdyen notifies Stacksync of record changes through webhook events. Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks.

DeliveryEach detected change is written to Outreach through its API, with automatic retries and rate-limit backoff.

Outreach Adyen Sub-second propagation

DetectionOutreach notifies Stacksync of record changes through webhook events. Webhook subscriptions on resource create, update, and destroy events, plus polling.

DeliveryEach detected change is written to Adyen through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Adyen: Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.
  • Outreach: Subject to per-user hourly rate limits.
What ships with Adyen ⇄ Outreach

Connect Adyen and Outreach for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Adyen–Outreach connection.

Real-time

Two-way sync

Changes in Adyen or Outreach instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Adyen or Outreach data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Adyen or Outreach record.

Observability

Monitoring

Track your Adyen ⇄ Outreach sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Adyen and Outreach.

How the Adyen and Outreach connectors work

Adyen

Integration surface
REST APIs on adyen.com - Checkout (/checkout/v71), Management (/v3), Balance Platform / Configuration, Transfers, Payouts, and Reports, with standard webhooks for events
Authentication
API key in the X-API-Key header per web service or Balance Platform user (primary for Checkout, Management, and Balance Platform); Basic auth for classic web-service users; OAuth 2.0 for partner integrations; client keys are client-side only
Change detection
Standard webhooks for payment events (AUTHORISATION, CAPTURE, REFUND, CHARGEBACK, and more) plus Management, Balance Platform, and report webhooks; all HMAC-signed and acknowledged with a 2xx within about 10 seconds. No database-style CDC; historical transactions come from Settlement Detail Reports
Capabilities
read · write · webhooks
Rate limits
Adyen does not publish fixed numeric rate limits; excessive requests return HTTP 429, and the Management API reports 'too many requests' in the error detail. Adyen recommends exponential backoff, and no rate-limit response headers are documented.

Outreach

Integration surface
REST API conforming to the JSON:API specification
Authentication
OAuth 2.0
Change detection
webhook subscriptions on resource create, update, and destroy events, plus polling
Capabilities
read · write · webhooks
Rate limits
subject to per-user hourly rate limits
How it works

How to connect Adyen to Outreach — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Adyen and Outreach with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Adyen connected
    Outreach connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Adyen and Outreach objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Adyen ⇄ Outreach
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Adyen Outreach
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Adyen and Outreach integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

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