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Security and identity ⇄ CRM

Active Directory to Outreach integration — real-time, two-way sync

Keep Active Directory and Outreach in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Active Directory and Outreach

Keep the people Outreach and Active Directory both track in agreement in real time: the internal users who own records in Outreach, and the customer login accounts in Active Directory.

A CRM and an identity system usually describe different populations. Outreach tracks customers, contacts, and the deals in motion; Active Directory governs who is allowed to sign in and what they can reach. Where the two meet is people. The reps who own records in Outreach are the same employees Active Directory provisions and disables, and when Active Directory also runs the login accounts for your product, the customers in Outreach are the same users Active Directory authenticates. Left unconnected, a departure in Active Directory leaves stale ownership sitting in Outreach, and a signup in Active Directory never reaches the account it belongs to.

Stacksync syncs Mailboxes, Prospects, Accounts, Sequences in Outreach with Groups, Group memberships, Devices, Directory roles in Active Directory in real time and in both directions, matching on email or an external ID and mapping field by field. You decide which system owns which fields, and new users, role and group changes, deactivations, and account status move within seconds instead of waiting on a quarterly access review or a manual export.

Common use cases

  • 01 Pull mailing, call, and task activity into a database for engagement analytics beyond native reports.
  • 02 Keep account ownership and stages aligned between Outreach and the CRM as territories change.
  • 03 Keep security-group memberships aligned with application entitlement tables so access reflects the right teams as they change.
  • 04 Read Devices and service principals into a database for identity, asset, and license inventory across the tenant.

Common sync patterns

Group and entitlement membership as CRM fields

Membership of a directory group or an entitlement in Active Directory maps to fields in Outreach, such as product tier, plan, or internal team, so segmentation reflects real access rather than a manual guess.

Where a closed deal should provision access: Outreach drives Active Directory

A won or activated customer in Outreach can create or update the corresponding user or account in Active Directory, so provisioning starts from the CRM record instead of a separate ticket.

Where Active Directory governs your workforce: CRM users kept current

New employees in Active Directory become active users in Outreach with the right role, and group or department changes update their access and team, so the CRM's user list matches the directory without an admin re-keying it.

What you can sync between Active Directory and Outreach

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Active Directory objects Outreach objects How this pairing syncs
Users User accounts in Entra ID and on-prem AD DS; synced two-way to create, update attributes, and enable or disable accounts. Users Seat holders used to resolve ownership on synced records Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Group memberships Member and owner links between users and groups; membership add/remove changes are surfaced by delta query. Mailings Sent emails with engagement data, pulled for activity analytics Group memberships is specific to Active Directory and Mailings to Outreach — each maps to any object or custom field on the other side.
Devices Registered and joined device objects; typically read into a database for inventory and compliance reporting. Calls Logged call records synced into engagement reporting Devices is specific to Active Directory and Calls to Outreach — each maps to any object or custom field on the other side.
Directory roles Admin role assignments (directoryRole); read for access reviews and least-privilege governance. Tasks Rep action items mirrored between Outreach and the CRM Directory roles is specific to Active Directory and Tasks to Outreach — each maps to any object or custom field on the other side.
Service principals & applications App registrations and enterprise apps; read-mostly for entitlement and license inventory. Opportunities Deal records used to tie engagement to pipeline outcomes Service principals & applications is specific to Active Directory and Opportunities to Outreach — each maps to any object or custom field on the other side.
Organizational units On-prem AD DS containers (LDAP organizationalUnit) used to scope which users and groups a sync includes. Mailboxes Connected sending accounts referenced when attributing outbound activity Organizational units is specific to Active Directory and Mailboxes to Outreach — each maps to any object or custom field on the other side.

How changes propagate between Active Directory and Outreach

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Active Directory Outreach Sub-second propagation

DetectionActive Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (change tracking) for Users and Groups, plus change-notification subscriptions (webhooks) for near-real-time triggers.

DeliveryEach detected change is written to Outreach through its API, with automatic retries and rate-limit backoff.

Outreach Active Directory Sub-second propagation

DetectionOutreach notifies Stacksync of record changes through webhook events. Webhook subscriptions on resource create, update, and destroy events, plus polling.

DeliveryEach detected change is written to Active Directory through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Active Directory: Graph throttles by resource-unit cost per app per tenant in 10-second windows (about 3,500–8,000 units by tenant size); directory delta tokens expire after ~7 days.
  • Outreach: Subject to per-user hourly rate limits.
What ships with Active Directory ⇄ Outreach

Connect Active Directory and Outreach for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Active Directory–Outreach connection.

Real-time

Two-way sync

Changes in Active Directory or Outreach instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Active Directory or Outreach data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Active Directory or Outreach record.

Observability

Monitoring

Track your Active Directory ⇄ Outreach sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Active Directory and Outreach.

How the Active Directory and Outreach connectors work

Active Directory

Integration surface
Microsoft Graph REST API (Entra ID / cloud) and LDAP/LDAPS (on-premises AD DS)
Authentication
OAuth 2.0 via the Microsoft identity platform — an app registration with application or delegated permissions (e.g. User.ReadWrite.All, Group.ReadWrite.All) and admin consent; on-prem AD DS uses a bound service account over LDAPS.
Change detection
Microsoft Graph delta query (change tracking) for Users and Groups, plus change-notification subscriptions (webhooks) for near-real-time triggers; on-prem AD DS uses the DirSync control and uSNChanged polling.
Capabilities
read · write · webhooks
Rate limits
Graph throttles by resource-unit cost per app per tenant in 10-second windows (about 3,500–8,000 units by tenant size); directory delta tokens expire after ~7 days.

Outreach

Integration surface
REST API conforming to the JSON:API specification
Authentication
OAuth 2.0
Change detection
webhook subscriptions on resource create, update, and destroy events, plus polling
Capabilities
read · write · webhooks
Rate limits
subject to per-user hourly rate limits
How it works

How to connect Active Directory to Outreach — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Active Directory and Outreach with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Active Directory connected
    Outreach connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Active Directory and Outreach objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Active Directory ⇄ Outreach
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Active Directory Outreach
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Active Directory and Outreach integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 497 integrations available for Active Directory and Outreach.

Popular · 8 of 497
All Active Directory integrations All Outreach integrations Browse all integrations
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