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Database ⇄ CRM

SAP Hana to ZoomInfo integration — real-time data sync

Keep SAP Hana and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect SAP Hana and ZoomInfo

Treat ZoomInfo like part of your database: its records live in SAP Hana as real tables, and writes in either place sync to the other in seconds.

ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into SAP Hana, so SAP Hana always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in SAP Hana, where it can be queried and joined like everything else.

Common use cases

  • 01 Align CRM account hierarchies with ZoomInfo's corporate hierarchy data.
  • 02 Enrich CRM accounts and contacts on a schedule so firmographics, titles, and phone numbers stay current.
  • 03 Read SYS.TABLES and TABLE_COLUMNS system views to auto-discover schema and generate field mappings when new tables are added to the sync.
  • 04 Detect inserts, updates, and deletes on high-write tables via AFTER triggers or a last-modified column and replicate the deltas downstream near-real-time.

Common sync patterns

Query the CRM like a database

Accounts, contacts, and custom objects from ZoomInfo become tables in SAP Hana you can join with application data directly.

Product events onto CRM records

Signup, usage, or lifecycle changes written to SAP Hana sync onto the matching records in ZoomInfo, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the ZoomInfo API, limits, and retries.

What you can sync between SAP Hana and ZoomInfo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

SAP Hana objects ZoomInfo objects How this pairing syncs
System views (SYS schema) Catalog and monitoring views such as SYS.TABLES and TABLE_COLUMNS; read to discover schema and auto-generate field mappings for new tables. Technographics Technology install data per company, used for segmentation and territory planning. System views (SYS schema) is specific to SAP Hana and Technographics to ZoomInfo — each maps to any object or custom field on the other side.
Column store tables HANA's default table type, optimized for analytics; synced two-way as rows over the SQL interface with the primary key driving upserts and delete tracking. Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies. Column store tables is specific to SAP Hana and Company Hierarchies to ZoomInfo — each maps to any object or custom field on the other side.
Row store tables OLTP-oriented tables held fully in memory; read and written the same way through the SAP HANA client for high-write operational tables. Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts. Row store tables is specific to SAP Hana and Company Profiles to ZoomInfo — each maps to any object or custom field on the other side.
Calculation views Modeled analytic views over base tables; read-only sources for pushing aggregated or joined results into a warehouse or downstream app. Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts. Calculation views is specific to SAP Hana and Contact Profiles to ZoomInfo — each maps to any object or custom field on the other side.
SQL views Standard database views; read-only projections synced outbound when the source data should not be exposed as raw base tables. Intent Signals Company-level topic scores indicating in-market buying behavior. SQL views is specific to SAP Hana and Intent Signals to ZoomInfo — each maps to any object or custom field on the other side.
Schemas Namespaces that group tables and views; the connector targets a schema and enumerates its objects from the catalog to build the sync. Scoops Event-driven signals such as leadership changes, funding rounds, and new projects. Schemas is specific to SAP Hana and Scoops to ZoomInfo — each maps to any object or custom field on the other side.

How changes propagate between SAP Hana and ZoomInfo

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

SAP Hana ZoomInfo Sub-second propagation

DetectionChanges in SAP Hana are captured at the source via change data capture — no polling loop against its API. Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table.

DeliveryZoomInfo does not accept inbound record writes, so this direction carries requests rather than records: ZoomInfo's output flows back as field updates on the originating SAP Hana records.

ZoomInfo SAP Hana Interval-based propagation

DetectionStacksync polls ZoomInfo for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled re-enrichment and polling.

DeliveryEach detected change is applied to SAP Hana as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • SAP Hana: No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.
  • ZoomInfo: Usage is metered by credits and contract-based limits rather than a single public rate limit.
What ships with SAP Hana ⇄ ZoomInfo

Connect SAP Hana and ZoomInfo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every SAP Hana–ZoomInfo connection.

Real-time

Real-time sync

Changes in SAP Hana or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever SAP Hana or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single SAP Hana or ZoomInfo record.

Observability

Monitoring

Track your SAP Hana ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between SAP Hana and ZoomInfo.

How the SAP Hana and ZoomInfo connectors work

SAP Hana

Integration surface
SQL over the SAP HANA client (JDBC/ODBC drivers); OData/REST via XS for app-layer access
Authentication
Dedicated database user credentials over an encrypted TLS connection (password sent hashed); Kerberos, SAML, JWT, and X.509 certificate authentication are also supported. SAP HANA Cloud enforces TLS and IP allowlisting.
Change detection
Polling on a last-modified timestamp column, or AFTER INSERT/UPDATE/DELETE triggers writing to a shadow table; system-versioned temporal tables and SLT/SDI provide trigger- and log-based CDC. No native webhooks.
Capabilities
read · write · CDC
Rate limits
No SaaS-style request quota; throughput is bounded by connection limits, statement memory caps, and workload-class admission control (concurrency/memory limits) that share capacity with production queries.

ZoomInfo

Integration surface
REST API organized around search and enrich endpoints
Authentication
API credentials exchanged for a short-lived JWT
Change detection
Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
Capabilities
read
Rate limits
Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works

How to connect SAP Hana to ZoomInfo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate SAP Hana and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    SAP Hana connected
    ZoomInfo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the SAP Hana and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · SAP Hana ⇄ ZoomInfo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    SAP Hana ZoomInfo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

SAP Hana and ZoomInfo integration FAQ

SECURITY

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As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 470 integrations available for SAP Hana and ZoomInfo.

Popular · 8 of 470
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