Skip to content
CRM ⇄ ERP

HubSpot to SAP integration — real-time, two-way sync

Keep HubSpot and SAP in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect HubSpot and SAP

Close the gap between front office and back office: HubSpot and SAP share customers and status in real time, in both directions.

HubSpot holds the customer relationship; SAP runs the operations and records behind the business. The two overlap wherever the same organizations and transactions matter to both, and when that overlap is bridged by re-keying or overnight batch, each side spends the day working from stale data.

Stacksync syncs Audit, Contact, Company, Deal in HubSpot with Purchase Orders, Outbound Deliveries, Billing Documents, GL Accounts and Journal Entries in SAP field by field, in real time, and in both directions. You decide which system owns which fields; Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • Sync HubSpot Tickets with an internal support database to unify service reporting across channels.
  • Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.
  • Replicate journal entries and billing documents to a warehouse for finance analytics without loading the ERP.
  • Keep MES and WMS systems aligned with production orders and goods movements.

Where SAP manages people and org data: keep HubSpot aligned

Owners, territories, and org structure informed by SAP stay current in HubSpot.

Where SAP handles order-to-cash: closed-won flows through

A deal won in HubSpot creates or updates the customer in SAP with clean data, so fulfillment and invoicing start without re-entry.

Where SAP is the finance system of record: money status on the account

Invoice and payment state from SAP shows on the account in HubSpot, so reps see balances before promising the next order.

What you can sync between HubSpot and SAP

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

HubSpot objects SAP objects
Goal Synced with incremental and full sync per the Stacksync docs. Production Orders Manufacturing orders exchanged with MES and scheduling systems.
Owner Synced with incremental and full sync per the Stacksync docs. Inventory / Stock Plant and storage-location quantities synced to storefronts and planning tools.
Pipeline Synced with incremental and full sync per the Stacksync docs. Cost Centers Controlling masters read for mapping costs in finance integrations.
Stages Synced with incremental and full sync per the Stacksync docs. Business Partners The unified customer and supplier master in S/4HANA, the anchor object for CRM and procurement syncs.
Audit Synced with incremental and full sync per the Stacksync docs. Materials (Products) Item master with plant and sales views, synced to commerce, PLM, and CRM systems.
Contact Synced with incremental and full sync per the Stacksync docs. Sales Orders Order documents written from external channels and read for status and fulfillment.
What ships with HubSpot ⇄ SAP

Connect HubSpot and SAP for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every HubSpot–SAP connection.

Real-time

Two-way sync

Changes in HubSpot or SAP instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever HubSpot or SAP data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single HubSpot or SAP record.

Observability

Monitoring

Track your HubSpot ⇄ SAP sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between HubSpot and SAP.

How the HubSpot and SAP connectors work

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide

SAP

Integration surface
OData (v2/v4) APIs on S/4HANA; BAPI/RFC and IDoc on ECC and on-prem systems; SOAP services
Authentication
OAuth 2.0 or basic auth via communication arrangements on cloud editions; SAP user credentials for RFC on-prem
Change detection
Business events via SAP Event Mesh on S/4HANA; change pointers with IDocs or timestamp polling on ECC
Capabilities
read · write · webhooks
Rate limits
Throttling is configured at the gateway and tenant level rather than as a single published rate limit
How it works

How to connect HubSpot to SAP — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate HubSpot and SAP with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    HubSpot connected
    SAP connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the HubSpot and SAP objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · HubSpot ⇄ SAP
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    HubSpot SAP
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

HubSpot and SAP integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for HubSpot and SAP.

Popular · 8 of 386
All HubSpot integrations All SAP integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own