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Marketing ⇄ CRM

Rollworks to SAP Sales Cloud integration — real-time, two-way sync

Keep Rollworks and SAP Sales Cloud in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Rollworks and SAP Sales Cloud

Keep the people you sell to and the people you market to in one shared view: SAP Sales Cloud and Rollworks sync contacts, accounts, and engagement in real time, in both directions.

SAP Sales Cloud owns the customer relationship and the pipeline; Rollworks runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Stacksync syncs Sales Orders, Activities, Products, Service Tickets in SAP Sales Cloud with Ad Groups and Ads, Reporting and Attribution, Target Account Lists, Account Tiers in Rollworks field by field, in real time, and in both directions. You decide which system owns which fields — SAP Sales Cloud can own account and opportunity status while Rollworks owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Push product and pricing masters from the ERP into the CRM so quotes reference current data.
  • 02 Write leads captured in web forms or enrichment pipelines directly into the CRM.
  • 03 Sync CRM Audience Segments from a database of emails through the Audience API so lists are populated for advertising without manual CSV uploads.
  • 04 Read campaign delivery and attribution metrics from the GraphQL Reporting API into Postgres or a warehouse for pipeline and spend reporting.

Common sync patterns

Lead and lifecycle status agree

Status, stage, or score set in one system updates the matching record in the other, so a lead marketing is still nurturing is not worked as sales-ready, and a closed account stops receiving prospecting.

Segments and audiences follow the CRM

Where Rollworks builds lists, segments, or ad audiences, membership tracks the fields and stage owned in SAP Sales Cloud, so who receives a campaign reflects current pipeline reality instead of a stale export.

Where Rollworks generates leads: hand-off without re-keying

New leads or responders captured in Rollworks flow into SAP Sales Cloud assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.

What you can sync between Rollworks and SAP Sales Cloud

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Rollworks objects SAP Sales Cloud objects How this pairing syncs
Account Tiers Groups within a Target Account List; an account belongs to only one tier per list, so tier assignments are written from source-of-truth data to drive tiered targeting. Products Sellable item records typically mastered in the ERP and synced in. Account Tiers is specific to Rollworks and Products to SAP Sales Cloud — each maps to any object or custom field on the other side.
Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. Service Tickets Service requests synced with support tools where service scope is used. Accounts (TAL Items) is specific to Rollworks and Service Tickets to SAP Sales Cloud — each maps to any object or custom field on the other side.
Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. Accounts Corporate customer records synced with ERP business partners and marketing tools. Audience Segments is specific to Rollworks and Accounts to SAP Sales Cloud — each maps to any object or custom field on the other side.
Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. Contacts Person records linked to accounts, synced with marketing automation and enrichment sources. Campaigns is specific to Rollworks and Contacts to SAP Sales Cloud — each maps to any object or custom field on the other side.
Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. Individual Customers B2C customer records used in consumer-facing sales processes. Ad Groups and Ads is specific to Rollworks and Individual Customers to SAP Sales Cloud — each maps to any object or custom field on the other side.
Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. Leads Inbound prospect records written from marketing systems and web forms. Reporting and Attribution is specific to Rollworks and Leads to SAP Sales Cloud — each maps to any object or custom field on the other side.

How changes propagate between Rollworks and SAP Sales Cloud

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Rollworks SAP Sales Cloud Interval-based propagation

DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.

DeliveryEach detected change is written to SAP Sales Cloud through its API, with automatic retries and rate-limit backoff.

SAP Sales Cloud Rollworks Sub-second propagation

DetectionSAP Sales Cloud notifies Stacksync of record changes through webhook events. Polling on last-changed timestamps.

DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
What ships with Rollworks ⇄ SAP Sales Cloud

Connect Rollworks and SAP Sales Cloud for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Rollworks–SAP Sales Cloud connection.

Real-time

Two-way sync

Changes in Rollworks or SAP Sales Cloud instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Rollworks or SAP Sales Cloud data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Rollworks or SAP Sales Cloud record.

Observability

Monitoring

Track your Rollworks ⇄ SAP Sales Cloud sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Rollworks and SAP Sales Cloud.

How the Rollworks and SAP Sales Cloud connectors work

Rollworks

Integration surface
REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
Authentication
OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
Change detection
Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
Capabilities
read · write
Rate limits
NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.

SAP Sales Cloud

Integration surface
OData API (v2) plus SOAP web services
Authentication
Basic auth or OAuth 2.0 (SAML bearer assertion)
Change detection
Polling on last-changed timestamps; event notifications can push change signals to an external endpoint
Capabilities
read · write · webhooks
How it works

How to connect Rollworks to SAP Sales Cloud — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Rollworks and SAP Sales Cloud with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Rollworks connected
    SAP Sales Cloud connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Rollworks and SAP Sales Cloud objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Rollworks ⇄ SAP Sales Cloud
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Rollworks SAP Sales Cloud
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Rollworks and SAP Sales Cloud integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 383 integrations available for Rollworks and SAP Sales Cloud.

Popular · 7 of 383
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