Real-time
Two-way sync
Changes in Demandbase or SAP Sales Cloud instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ CRM
Demandbase to SAP Sales Cloud integration — real-time, two-way sync
Keep Demandbase and SAP Sales Cloud in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Demandbase and SAP Sales Cloud
Keep the people you sell to and the people you market to in one shared view: SAP Sales Cloud and Demandbase sync contacts, accounts, and engagement in real time, in both directions.
SAP Sales Cloud owns the customer relationship and the pipeline; Demandbase runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.
Stacksync syncs Activities, Products, Service Tickets, Accounts in SAP Sales Cloud with Campaigns, Account & Person Lists (Audiences), Company Details (B2B enrichment), Change Subscriptions in Demandbase field by field, in real time, and in both directions. You decide which system owns which fields — SAP Sales Cloud can own account and opportunity status while Demandbase owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Push product and pricing masters from the ERP into the CRM so quotes reference current data.
- 02 Write leads captured in web forms or enrichment pipelines directly into the CRM.
- 03 Push warehouse-computed account scores, custom fields, and audiences into Demandbase via the Data Import API so ABM campaigns and sales plays target the segments the warehouse defines.
- 04 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.
Common sync patterns
Where Demandbase generates leads: hand-off without re-keying
New leads or responders captured in Demandbase flow into SAP Sales Cloud assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.
New and updated people stay in step
When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.
Where Demandbase captures engagement: activity lands on the record
Opens, clicks, form fills, event attendance, or ad responses recorded in Demandbase post back to the contact or account in SAP Sales Cloud, so reps see interest before they reach out.
What you can sync between Demandbase and SAP Sales Cloud
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Demandbase objects | SAP Sales Cloud objects | How this pairing syncs | |
|---|---|---|---|
| Accounts Company/account records with firmographics, intent, and Demandbase qualification and engagement scores; exported via the Data Export API and imported or updated via the Data Import API. | Accounts Corporate customer records synced with ERP business partners and marketing tools. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. Custom fields on either side are included in the mapping. | |
| Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. | Opportunities Pipeline records read for forecasting and warehouse reporting. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. | Activities Appointments, tasks, and calls exported for engagement reporting. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. Custom fields on either side are included in the mapping. | |
| Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. | Contacts Person records linked to accounts, synced with marketing automation and enrichment sources. | Account & Person Lists (Audiences) is specific to Demandbase and Contacts to SAP Sales Cloud — each maps to any object or custom field on the other side. | |
| Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. | Individual Customers B2C customer records used in consumer-facing sales processes. | Company Details (B2B enrichment) is specific to Demandbase and Individual Customers to SAP Sales Cloud — each maps to any object or custom field on the other side. | |
| Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. | Leads Inbound prospect records written from marketing systems and web forms. | Change Subscriptions is specific to Demandbase and Leads to SAP Sales Cloud — each maps to any object or custom field on the other side. |
How changes propagate between Demandbase and SAP Sales Cloud
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Demandbase SAP Sales Cloud Sub-second propagation
DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.
DeliveryEach detected change is written to SAP Sales Cloud through its API, with automatic retries and rate-limit backoff.
SAP Sales Cloud Demandbase Sub-second propagation
DetectionSAP Sales Cloud notifies Stacksync of record changes through webhook events. Polling on last-changed timestamps.
DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
What ships with Demandbase ⇄ SAP Sales Cloud
Connect Demandbase and SAP Sales Cloud for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–SAP Sales Cloud connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Demandbase or SAP Sales Cloud data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Demandbase or SAP Sales Cloud record.
Observability
Monitoring
Track your Demandbase ⇄ SAP Sales Cloud sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Demandbase and SAP Sales Cloud.
How the Demandbase and SAP Sales Cloud connectors work
Demandbase
- Integration surface
- REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
- Authentication
- JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
- Change detection
- Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
- Capabilities
- read · write · webhooks
- Rate limits
- Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
SAP Sales Cloud
- Integration surface
- OData API (v2) plus SOAP web services
- Authentication
- Basic auth or OAuth 2.0 (SAML bearer assertion)
- Change detection
- Polling on last-changed timestamps; event notifications can push change signals to an external endpoint
- Capabilities
- read · write · webhooks
How it works
How to connect Demandbase to SAP Sales Cloud — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Demandbase and SAP Sales Cloud with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Demandbase
connected
SAP Sales Cloud
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Demandbase and SAP Sales Cloud objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Demandbase ⇄ SAP Sales CloudCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Demandbase SAP Sales CloudCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Demandbase and SAP Sales Cloud integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Demandbase and SAP Sales Cloud: authenticate both systems, choose the objects to sync (such as Demandbase's Accounts and Opportunities), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Demandbase and SAP Sales Cloud: Where Demandbase generates leads: hand-off without re-keying; New and updated people stay in step; Where Demandbase captures engagement: activity lands on the record. New leads or responders captured in Demandbase flow into SAP Sales Cloud assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.
-
Demandbase: REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts. Authentication: JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated. SAP Sales Cloud: OData API (v2) plus SOAP web services. Authentication: Basic auth or OAuth 2.0 (SAML bearer assertion). Stacksync manages authentication, retries, and rate limits on both sides.
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SAP Sales Cloud: Custom fields created through the adaptation/extensibility layer are exposed on the same OData entities as standard fields. Demandbase: Demandbase splits data movement across a read-only Data Export API (accounts, opportunities, people, activities, campaigns, lists) and a write-capable Data Import API (import or update accounts, opportunities, persons, activities, intent, and custom source data). Stacksync's field mapping accounts for these differences between Demandbase and SAP Sales Cloud without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Demandbase and SAP Sales Cloud records are not retained after a sync operation.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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