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Marketo and OCI Database (Oracle Cloud) integration

Plan how Marketo and OCI Database (Oracle Cloud) should share data across your business. Work with Stacksync engineers on record mapping, system access, and the requirements for running the integration.

  • Scope your workflow with an integration engineer
  • Review the systems, records, and updates you need

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Proposed workflow

Campaign or audience reporting workflow

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting eventA change involving Marketo Programs and Program Members or the proposed campaign or audience table in OCI Database (Oracle Cloud) needs a defined result in the other system.

  1. Start with Marketo Programs and Program Members and the proposed campaign or audience table in OCI Database (Oracle Cloud). Use the record-matching and field-ownership rules from your mapping worksheet.

  2. Resolve contact/audience identities and channel-account references.

  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

What to verifyTest a removed audience member, a paused campaign, and one campaign reported across multiple channels.

Review records and field ownership

Proposed record relationships

Records to connect

Use these examples to define record matching and field ownership for your technical review.

Download the mapping worksheet

CSV · No email required

Example record relationships between Marketo and OCI Database (Oracle Cloud)
Marketo recordOCI Database (Oracle Cloud) recordRecord matchingField ownership
Programs and Program MembersProposed record; confirm Stacksync object support.Reporting datasetProposed campaign or audience tableProposed table; choose its name and schema.Keep campaign ID, channel/account context, and separate audience membership IDs.Marketing owns campaign activation and audience eligibility; analytical metrics do not imply permission to launch a campaign.
LeadsProposed record; confirm Stacksync object support.Reporting datasetProposed prospect or lead tableProposed table; choose its name and schema.Retain the lead ID and record its relationship to any converted contact or company.Choose which system may qualify or convert the lead; do not infer identical lifecycle stages.
CompaniesProposed record; confirm Stacksync object support.Reporting datasetProposed company tableProposed table; choose its name and schema.Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.Assign ownership separately for relationship details and finance-controlled billing details.

These relationships do not establish connector availability. Review the required connection and record operations with Stacksync.

Record coverage to review

Use documented coverage where available. Catalog record types are starting points for review and do not confirm Stacksync support.

Marketo

Connection and object support require review

Record types to review with Stacksync

Record typesCoverage and requirements
  • Leads
  • Companies
  • Opportunities and Opportunity Roles
  • Custom Objects
  • Activities and Lead Changes
  • Static Lists
Confirm support for this record type and the direction you need.

Discuss Marketo requirements

OCI Database (Oracle Cloud)

Connection and object support require review

Record types to review with Stacksync

Record typesCoverage and requirements
  • Tables
  • Views
  • Materialized views
  • Schemas
  • Sequences
  • PL/SQL procedures and packages
Confirm support for this record type and the direction you need.

Discuss OCI Database (Oracle Cloud) requirements

Connection essentials

Confirm Stacksync support and account requirements for undocumented connections. Interface information alone does not establish connector availability.

View setup requirements and limits
Connection requirementMarketoOCI Database (Oracle Cloud)
Integration interfaceMarketo REST API (JSON over HTTPS) for Leads, Companies, Opportunities, Custom Objects, Activities, Lists, Programs, and Campaigns, plus an asynchronous Bulk Import (leads) and Bulk Extract (leads/activities/program members/custom objects) API and an Asset REST API for emails, forms, and landing pagesSQL wire protocol (Oracle Net) via JDBC, ODBC, and native drivers; ORDS REST optionally exposes tables over HTTP
AuthenticationConfirm the credentials, API plan, and permissions required for Marketo.Confirm the credentials, API plan, and permissions required for OCI Database (Oracle Cloud).
Change detectionConfirm how Stacksync detects changes for this connector and the objects you need.Confirm how Stacksync detects changes for this connector and the objects you need.
Read accessConfirm with StacksyncConfirm with Stacksync
Write accessConfirm with StacksyncConfirm with Stacksync

Enterprise controls

Security and control for your integrations

Explore security controls

Compliance and data transfers

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

  • SOC 2 Type II
  • ISO 27001
  • HIPAA BAA
  • GDPR
  • CCPA
  • DPF US-EU-UK-CH

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

Marketo
Integration interface
Marketo REST API (JSON over HTTPS) for Leads, Companies, Opportunities, Custom Objects, Activities, Lists, Programs, and Campaigns, plus an asynchronous Bulk Import (leads) and Bulk Extract (leads/activities/program members/custom objects) API and an Asset REST API for emails, forms, and landing pages
Authentication
Confirm the credentials, API plan, and permissions required for Marketo.
Change detection
Confirm how Stacksync detects changes for this connector and the objects you need.
Read access
Confirm with Stacksync
Write access
Confirm with Stacksync
Setup requirements
  • Identify the Marketo account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for Marketo, including read/write support, authentication, and initial-load limits.
Limitations to check
  • Confirm Stacksync support for Marketo and the record types your workflow needs.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.
OCI Database (Oracle Cloud)
Integration interface
SQL wire protocol (Oracle Net) via JDBC, ODBC, and native drivers; ORDS REST optionally exposes tables over HTTP
Authentication
Confirm the credentials, API plan, and permissions required for OCI Database (Oracle Cloud).
Change detection
Confirm how Stacksync detects changes for this connector and the objects you need.
Read access
Confirm with Stacksync
Write access
Confirm with Stacksync
Setup requirements
  • Identify the OCI Database (Oracle Cloud) account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for OCI Database (Oracle Cloud), including read/write support, authentication, and initial-load limits.
Limitations to check
  • Confirm Stacksync support for OCI Database (Oracle Cloud) and the record types your workflow needs.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.

Prepare Marketo and OCI Database (Oracle Cloud) access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

Marketo setup checklist
  • Identify the Marketo account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for Marketo, including read/write support, authentication, and initial-load limits.
OCI Database (Oracle Cloud) setup checklist
  • Identify the OCI Database (Oracle Cloud) account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for OCI Database (Oracle Cloud), including read/write support, authentication, and initial-load limits.
Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the Marketo and OCI Database (Oracle Cloud) planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

Talk to an engineer · Review current pricing

Record identity and field ownership

Use these data-model references to describe the records your connection needs. They are planning examples; connector availability and supported operations must be established before implementation.

Download the mapping worksheet · CSV, no email required

Reporting dataset

Programs and Program Members / Proposed campaign or audience table in OCI Database (Oracle Cloud) (choose its name)

Plan a campaign or audience dataset while preserving its source meaning.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Marketo
Object support to establish
OCI Database (Oracle Cloud)
Your database schema
Record identity
Keep campaign ID, channel/account context, and separate audience membership IDs.
Field ownership
Marketing owns campaign activation and audience eligibility; analytical metrics do not imply permission to launch a campaign.

Fields to include

  • Source campaign ID
  • Channel reference
  • Status
  • Audience references
  • Measurement window
Record dependencies
Resolve contact/audience identities and channel-account references.
Validation
Test a removed audience member, a paused campaign, and one campaign reported across multiple channels.
Recovery
Rebuild the current eligible audience before retrying activation or membership updates.

Reporting dataset

Leads / Proposed prospect or lead table in OCI Database (Oracle Cloud) (choose its name)

Plan a prospect or lead dataset while preserving its source meaning.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Marketo
Object support to establish
OCI Database (Oracle Cloud)
Your database schema
Record identity
Retain the lead ID and record its relationship to any converted contact or company.
Field ownership
Choose which system may qualify or convert the lead; do not infer identical lifecycle stages.

Fields to include

  • Source lead ID
  • Qualification status
  • Owner reference
  • Conversion reference
Record dependencies
Resolve owner and campaign references and decide how conversion changes the identity relationship.
Validation
Convert a test lead after the first load and verify that it does not create a duplicate person or orphan its activity.
Recovery
Repair the lead-to-contact conversion link before replaying later updates.

Reporting dataset

Companies / Proposed company table in OCI Database (Oracle Cloud) (choose its name)

Plan a company dataset while preserving its source meaning.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Marketo
Object support to establish
OCI Database (Oracle Cloud)
Your database schema
Record identity
Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.
Field ownership
Assign ownership separately for relationship details and finance-controlled billing details.

Fields to include

  • Source record ID
  • Legal or display name
  • Business-unit reference
  • Lifecycle status
Record dependencies
Resolve parent organizations, business units, and currency references before dependent transactions.
Validation
Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.
Recovery
Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Reporting dataset

Opportunities and Opportunity Roles / Proposed deal or opportunity table in OCI Database (Oracle Cloud) (choose its name)

Plan a deal or opportunity dataset while preserving its source meaning.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Marketo
Object support to establish
OCI Database (Oracle Cloud)
Your database schema
Record identity
Keep the opportunity/deal ID separate from any later order or invoice ID.
Field ownership
The sales process owns qualification and stage changes; downstream financial records have their own state and approval rules.

Fields to include

  • Source deal ID
  • Stage
  • Amount and currency
  • Expected close date
  • Company reference
Record dependencies
Map the customer and sales pipeline before the opportunity; map stage values deliberately.
Validation
Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.
Recovery
Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

Reporting dataset

Activities and Lead Changes / Proposed event or activity table in OCI Database (Oracle Cloud) (choose its name)

Plan a event or activity dataset while preserving its source meaning.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Marketo
Object support to establish
OCI Database (Oracle Cloud)
Your database schema
Record identity
Keep the source event ID, source system, occurrence time, and ingestion time. Use an explicit duplicate-detection key.
Field ownership
Decide whether the destination stores an immutable history or only a current-state summary.

Fields to include

  • Source event ID
  • Event type
  • Occurred-at time
  • Related record ID
  • Payload version
Record dependencies
Resolve the related customer, user, or transaction identity without assuming the event ID is the entity ID.
Validation
Deliver the same event twice, then an older event after a newer one; verify duplicate and ordering behavior.
Recovery
Identify side effects already completed before replaying an event; use the agreed deduplication key.

Compare integration approaches

Choose a method around one example record and the update your business needs. Use Programs and Program Members / Proposed campaign or audience table in OCI Database (Oracle Cloud) (choose its name) to review record matching and confirm Stacksync support for the required operations. Compare ongoing sync, a custom workflow, and a scheduled export against that requirement.

Stacksync managed sync

Best fit
Review compatibility with a Stacksync engineer using an example of the records and updates you need.
Operating responsibility
Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
Before you choose
Check record matching: Keep campaign ID, channel/account context, and separate audience membership IDs. Verify field coverage, deletion handling, and how changes are detected.

Native vendor integration

Best fit
A vendor-built integration may fit if it supports your Marketo and OCI Database (Oracle Cloud) record types.
Operating responsibility
Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
Before you choose
First check whether either vendor offers this integration. If available, verify Programs and Program Members / Proposed campaign or audience table in OCI Database (Oracle Cloud) (choose its name), update direction, account tier, and related-record handling.

Custom API or workflow

Best fit
Consider when Marketo and OCI Database (Oracle Cloud) need a transformation, approval, or action outside a direct record sync.
Operating responsibility
Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
Before you choose
Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery.

File or scheduled snapshot

Best fit
Consider for a one-time Marketo / OCI Database (Oracle Cloud) migration or a reporting need with an explicit freshness window.
Operating responsibility
Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
Before you choose
Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.

Workflow scenarios and expected results

Campaign or audience reporting workflow

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting event: A change to the selected Programs and Program Members or Proposed campaign or audience table in OCI Database (Oracle Cloud) (choose its name) record needs a defined result in the other system.

  1. Start with Marketo Programs and Program Members and OCI Database (Oracle Cloud) Proposed campaign or audience table in OCI Database (Oracle Cloud) (choose its name). Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve contact/audience identities and channel-account references.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test a removed audience member, a paused campaign, and one campaign reported across multiple channels.

If it fails: Rebuild the current eligible audience before retrying activation or membership updates.

Prospect or lead reporting workflow

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting event: A change to the selected Leads or Proposed prospect or lead table in OCI Database (Oracle Cloud) (choose its name) record needs a defined result in the other system.

  1. Start with Marketo Leads and OCI Database (Oracle Cloud) Proposed prospect or lead table in OCI Database (Oracle Cloud) (choose its name). Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve owner and campaign references and decide how conversion changes the identity relationship.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Convert a test lead after the first load and verify that it does not create a duplicate person or orphan its activity.

If it fails: Repair the lead-to-contact conversion link before replaying later updates.

Company reporting workflow

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting event: A change to the selected Companies or Proposed company table in OCI Database (Oracle Cloud) (choose its name) record needs a defined result in the other system.

  1. Start with Marketo Companies and OCI Database (Oracle Cloud) Proposed company table in OCI Database (Oracle Cloud) (choose its name). Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve parent organizations, business units, and currency references before dependent transactions.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

If it fails: Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Link audience context between Marketo and OCI Database (Oracle Cloud)

This is an evaluation scenario; connector and operation support require confirmation.

Starting event: An approved customer or campaign change affects eligibility or reporting in Marketo.

  1. Identify the relevant Leads or Companies and the corresponding identity in a selected destination dataset.
  2. Choose the authority for consent, audience membership, and campaign activation. Reporting a customer attribute does not authorize outreach.
  3. Define how unsubscribes, deleted identities, and late activity change the current audience.

Expected result: A removed or ineligible person stays excluded after a repeated update; audience membership refers to the correct identity.

If it fails: Recompute current eligibility before retrying membership or activation; do not replay an obsolete permission to contact someone.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Programs and Program Members / Proposed campaign or audience table in OCI Database (Oracle Cloud) (choose its name)

Test case

Test a removed audience member, a paused campaign, and one campaign reported across multiple channels.

Expected result

The expected campaign or audience relationship is preserved with no duplicate action or unintended write.

Leads / Proposed prospect or lead table in OCI Database (Oracle Cloud) (choose its name)

Test case

Convert a test lead after the first load and verify that it does not create a duplicate person or orphan its activity.

Expected result

The expected prospect or lead relationship is preserved with no duplicate action or unintended write.

Companies / Proposed company table in OCI Database (Oracle Cloud) (choose its name)

Test case

Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

Expected result

The expected company relationship is preserved with no duplicate action or unintended write.

Opportunities and Opportunity Roles / Proposed deal or opportunity table in OCI Database (Oracle Cloud) (choose its name)

Test case

Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

Expected result

The expected deal or opportunity relationship is preserved with no duplicate action or unintended write.

Direction and permissions

Test case

Bring an example source record and the intended destination operation to the compatibility review. Confirm the supported route before granting write access.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

Rejected or repeated campaign or audience change

Investigate

Inspect Marketo Programs and Program Members and OCI Database (Oracle Cloud) Proposed campaign or audience table in OCI Database (Oracle Cloud) (choose its name), their IDs, and the destination error.

Next action

Rebuild the current eligible audience before retrying activation or membership updates.

Rejected or repeated prospect or lead change

Investigate

Inspect Marketo Leads and OCI Database (Oracle Cloud) Proposed prospect or lead table in OCI Database (Oracle Cloud) (choose its name), their IDs, and the destination error.

Next action

Repair the lead-to-contact conversion link before replaying later updates.

Rejected or repeated company change

Investigate

Inspect Marketo Companies and OCI Database (Oracle Cloud) Proposed company table in OCI Database (Oracle Cloud) (choose its name), their IDs, and the destination error.

Next action

Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

A record type or update is unavailable

Investigate

Check the Marketo and OCI Database (Oracle Cloud) connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between Marketo and OCI Database (Oracle Cloud)

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

Marketo OCI Database (Oracle Cloud) Direction requires confirmation

Detect changesConfirm how Stacksync detects changes for this connector and the objects you need.

Apply updatesConfirm that Stacksync can create or update the records you need in OCI Database (Oracle Cloud).

OCI Database (Oracle Cloud) Marketo Direction requires confirmation

Detect changesConfirm how Stacksync detects changes for this connector and the objects you need.

Apply updatesConfirm that Stacksync can create or update the records you need in Marketo.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.
FAQ

Marketo and OCI Database (Oracle Cloud) integration FAQ

Next step

Plan your integration with an engineer

Walk through your Marketo and OCI Database (Oracle Cloud) records, field mappings, and requirements with an integration engineer.