Real-time
Two-way sync
Changes in Intercom or Rollworks instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Marketing
Intercom to Rollworks integration — real-time, two-way sync
Keep Intercom and Rollworks in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Intercom and Rollworks
Keep the people you sell to and the people you market to in one shared view: Intercom and Rollworks sync contacts, accounts, and engagement in real time, in both directions.
Intercom owns the customer relationship and the pipeline; Rollworks runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.
Stacksync syncs Contacts, Companies, Conversations, Tickets in Intercom with Ad Groups and Ads, Reporting and Attribution, Target Account Lists, Account Tiers in Rollworks field by field, in real time, and in both directions. You decide which system owns which fields — Intercom can own account and opportunity status while Rollworks owns engagement and campaign membership — and Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Sync contacts and companies bi-directionally with the CRM so support sees deal context and sales sees conversation history
- 02 Push product usage events from an application database into Intercom to trigger onboarding and retention messages
- 03 Read campaign delivery and attribution metrics from the GraphQL Reporting API into Postgres or a warehouse for pipeline and spend reporting.
- 04 Activate high-intent accounts by writing them into a Target Account List tier when a product or intent signal fires in an operational database.
Common sync patterns
Segments and audiences follow the CRM
Where Rollworks builds lists, segments, or ad audiences, membership tracks the fields and stage owned in Intercom, so who receives a campaign reflects current pipeline reality instead of a stale export.
Where Rollworks generates leads: hand-off without re-keying
New leads or responders captured in Rollworks flow into Intercom assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.
New and updated people stay in step
When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.
What you can sync between Intercom and Rollworks
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Intercom objects | Rollworks objects | How this pairing syncs | |
|---|---|---|---|
| Data Events Behavioral events pushed in from product databases trigger messages and flows. | Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. | Data Events is specific to Intercom and Ad Groups and Ads to Rollworks — each maps to any object or custom field on the other side. | |
| Custom Data Attributes Typed custom fields on contacts and companies hold synced billing and usage data. | Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. | Custom Data Attributes is specific to Intercom and Reporting and Attribution to Rollworks — each maps to any object or custom field on the other side. | |
| Tags Labels applied to contacts, companies, and conversations sync for routing and reporting. | Target Account Lists Named lists of B2B accounts for ABM; managed through /audience/v1/target_accounts so a CRM or warehouse can push and reconcile the accounts RollWorks advertises against. | Tags is specific to Intercom and Target Account Lists to Rollworks — each maps to any object or custom field on the other side. | |
| Segments Saved audience definitions are readable for targeting parity across tools. | Account Tiers Groups within a Target Account List; an account belongs to only one tier per list, so tier assignments are written from source-of-truth data to drive tiered targeting. | Segments is specific to Intercom and Account Tiers to Rollworks — each maps to any object or custom field on the other side. | |
| Admins & Teams Teammate records map conversation ownership to CRM users. | Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. | Admins & Teams is specific to Intercom and Accounts (TAL Items) to Rollworks — each maps to any object or custom field on the other side. | |
| Articles Help center content is accessible via API for knowledge sync and audits. | Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. | Articles is specific to Intercom and Audience Segments to Rollworks — each maps to any object or custom field on the other side. |
How changes propagate between Intercom and Rollworks
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Intercom Rollworks Sub-second propagation
DetectionIntercom notifies Stacksync of record changes through webhook events. Webhook topic subscriptions for contact, company, and conversation events, plus polling for backfill.
DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.
Rollworks Intercom Interval-based propagation
DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.
DeliveryEach detected change is written to Intercom through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Intercom: Subject to per-app rate limits on the Intercom API.
- Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
What ships with Intercom ⇄ Rollworks
Connect Intercom and Rollworks for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Intercom–Rollworks connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Intercom or Rollworks data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Intercom or Rollworks record.
Observability
Monitoring
Track your Intercom ⇄ Rollworks sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Intercom and Rollworks.
How the Intercom and Rollworks connectors work
Intercom
- Integration surface
- REST API
- Authentication
- OAuth 2.0 for public apps or a workspace access token
- Change detection
- Webhook topic subscriptions for contact, company, and conversation events, plus polling for backfill
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to per-app rate limits on the Intercom API
Rollworks
- Integration surface
- REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
- Authentication
- OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
- Change detection
- Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
- Capabilities
- read · write
- Rate limits
- NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
How it works
How to connect Intercom to Rollworks — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Intercom and Rollworks with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Intercom
connected
Rollworks
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Intercom and Rollworks objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Intercom ⇄ RollworksCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Intercom RollworksCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Intercom and Rollworks integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Intercom and Rollworks: authenticate both systems, choose the objects to sync (such as Intercom's Data Events and Custom Data Attributes), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Intercom and Rollworks records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Intercom and Rollworks connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Intercom–Rollworks integration in-house.
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Yes — Stacksync ships production-grade connectors for both Intercom and Rollworks. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Intercom: Webhook topic subscriptions for contact, company, and conversation events, plus polling for backfill. On Rollworks: Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Intercom side: Contacts, Companies, Conversations, Tickets, plus custom fields where Intercom exposes them. On the Rollworks side: Ad Groups and Ads, Reporting and Attribution, Target Account Lists, Account Tiers. Stacksync auto-detects both schemas and converts types between the two systems.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
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