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Human resources ⇄ CRM

Hibob to SAP Sales Cloud integration — real-time, two-way sync

Keep Hibob and SAP Sales Cloud in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Hibob and SAP Sales Cloud

Keep the people who own accounts in SAP Sales Cloud in step with the workforce records in Hibob, so ownership, roles, and org structure stay current in both systems, in real time and in both directions.

SAP Sales Cloud runs on people as much as on accounts: every contact, deal, and account has an owner, and those owners are employees whose roles, teams, and status are held in Hibob. Hibob is the system of record for the workforce, from new hires to promotions to departures, and often for the candidates the business is still deciding on. When the two systems are connected only by re-keying or an overnight export, they drift apart, and the CRM ends up assigning accounts to people who have left, holding territories that no longer match the org chart, and waiting days to give a new rep access.

Stacksync syncs Service Tickets, Accounts, Contacts, Individual Customers in SAP Sales Cloud with People (Employees), Employment, Work, Salaries in Hibob field by field, in real time, and in both directions. You decide which system owns which fields, so Hibob stays authoritative on roles and org structure while SAP Sales Cloud keeps ownership and territory current, and Stacksync resolves conflicts by the rules you set.

Common use cases

  • 01 Write leads captured in web forms or enrichment pipelines directly into the CRM.
  • 02 Bi-directional account and contact sync between SAP Sales Cloud and S/4HANA or a Postgres MDM layer so front and back office share one customer master.
  • 03 Sync Time off requests and who's-out data into a scheduling or workforce-planning database for coverage and capacity reporting.
  • 04 Two-way sync People (employee) profiles and Work records with a Postgres database so internal apps and directories read profiles in SQL while HR corrections flow back into Bob.

Common sync patterns

Where Hibob tracks people the business also engages: contacts stay in sync

A person recorded in Hibob, such as a candidate or applicant, can create or update the matching contact in SAP Sales Cloud, so relationship history and outreach are not rebuilt from scratch when the same individual appears in both.

New team members provisioned when they are hired

When Hibob records a new hire, a matching user or owner is created in SAP Sales Cloud, so a new rep can start working accounts without waiting on a manual setup ticket.

Ownership and territory follow the org chart

When a person changes team, manager, or region in Hibob, their accounts and territory assignments in SAP Sales Cloud update to match, so pipeline stays with the right owner.

What you can sync between Hibob and SAP Sales Cloud

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Hibob objects SAP Sales Cloud objects How this pairing syncs
Documents Employee documents accessed under the Docs API; gated behind the Documents permission granted per service user. Service Tickets Service requests synced with support tools where service scope is used. Documents is specific to Hibob and Service Tickets to SAP Sales Cloud — each maps to any object or custom field on the other side.
Named lists Dropdown option lists such as departments and sites used to resolve field values when mapping People records during sync. Accounts Corporate customer records synced with ERP business partners and marketing tools. Named lists is specific to Hibob and Accounts to SAP Sales Cloud — each maps to any object or custom field on the other side.
People (Employees) Core employee records with out-of-the-box and custom fields; read via POST /people/search, created and updated through the /people endpoints. Contacts Person records linked to accounts, synced with marketing automation and enrichment sources. People (Employees) is specific to Hibob and Contacts to SAP Sales Cloud — each maps to any object or custom field on the other side.
Employment Historical table of job terms, contract, and working pattern under /people/{id}/employment; full CRUD, entries keyed by effectiveDate. Individual Customers B2C customer records used in consumer-facing sales processes. Employment is specific to Hibob and Individual Customers to SAP Sales Cloud — each maps to any object or custom field on the other side.
Work Reporting line, department, site, and title under /people/{id}/work; drives the org chart and is synced two-way to directories. Leads Inbound prospect records written from marketing systems and web forms. Work is specific to Hibob and Leads to SAP Sales Cloud — each maps to any object or custom field on the other side.
Salaries Compensation history at /people/{id}/salaries; full CRUD but gated behind the Payroll permission on the service user. Opportunities Pipeline records read for forecasting and warehouse reporting. Salaries is specific to Hibob and Opportunities to SAP Sales Cloud — each maps to any object or custom field on the other side.

How changes propagate between Hibob and SAP Sales Cloud

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Hibob SAP Sales Cloud Sub-second propagation

DetectionHibob notifies Stacksync of record changes through webhook events. Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events.

DeliveryEach detected change is written to SAP Sales Cloud through its API, with automatic retries and rate-limit backoff.

SAP Sales Cloud Hibob Sub-second propagation

DetectionSAP Sales Cloud notifies Stacksync of record changes through webhook events. Polling on last-changed timestamps.

DeliveryEach detected change is written to Hibob through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Hibob: Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
What ships with Hibob ⇄ SAP Sales Cloud

Connect Hibob and SAP Sales Cloud for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Hibob–SAP Sales Cloud connection.

Real-time

Two-way sync

Changes in Hibob or SAP Sales Cloud instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Hibob or SAP Sales Cloud data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Hibob or SAP Sales Cloud record.

Observability

Monitoring

Track your Hibob ⇄ SAP Sales Cloud sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Hibob and SAP Sales Cloud.

How the Hibob and SAP Sales Cloud connectors work

Hibob

Integration surface
REST API (the Bob API)
Authentication
Service User credentials over HTTP Basic auth (Base64-encoded serviceUserId:serviceUserToken); permissions granted per data category (People, Payroll, Documents) in Bob admin
Change detection
Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events; the employee.updated payload flags which fields changed and Bob recommends an API call for the full record. There is no CDC stream, and deleting a table entry fires no webhook (Bob has no table-entry deletion event).
Capabilities
read · write · webhooks
Rate limits
Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
Hibob setup guide

SAP Sales Cloud

Integration surface
OData API (v2) plus SOAP web services
Authentication
Basic auth or OAuth 2.0 (SAML bearer assertion)
Change detection
Polling on last-changed timestamps; event notifications can push change signals to an external endpoint
Capabilities
read · write · webhooks
How it works

How to connect Hibob to SAP Sales Cloud — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Hibob and SAP Sales Cloud with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Hibob connected
    SAP Sales Cloud connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Hibob and SAP Sales Cloud objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Hibob ⇄ SAP Sales Cloud
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Hibob SAP Sales Cloud
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Hibob and SAP Sales Cloud integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 519 integrations available for Hibob and SAP Sales Cloud.

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