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Human resources ⇄ CRM

Hibob to Intercom integration — real-time, two-way sync

Keep Hibob and Intercom in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Hibob and Intercom

Keep the people who own accounts in Intercom in step with the workforce records in Hibob, so ownership, roles, and org structure stay current in both systems, in real time and in both directions.

Intercom runs on people as much as on accounts: every contact, deal, and account has an owner, and those owners are employees whose roles, teams, and status are held in Hibob. Hibob is the system of record for the workforce, from new hires to promotions to departures, and often for the candidates the business is still deciding on. When the two systems are connected only by re-keying or an overnight export, they drift apart, and the CRM ends up assigning accounts to people who have left, holding territories that no longer match the org chart, and waiting days to give a new rep access.

Stacksync syncs Companies, Conversations, Tickets, Data Events in Intercom with Work, Salaries, Time off, Lifecycle in Hibob field by field, in real time, and in both directions. You decide which system owns which fields, so Hibob stays authoritative on roles and org structure while Intercom keeps ownership and territory current, and Stacksync resolves conflicts by the rules you set.

Common use cases

  • 01 Sync contacts and companies bi-directionally with the CRM so support sees deal context and sales sees conversation history
  • 02 Push product usage events from an application database into Intercom to trigger onboarding and retention messages
  • 03 Push Salaries and Variable Pay from Bob into a payroll provider or warehouse each pay cycle, using the Payroll-permitted service user.
  • 04 Mirror Work data (department, site, manager, title) into an org-chart or reporting warehouse for headcount and structure analysis.

Common sync patterns

Deactivate access when someone leaves

When Hibob marks a worker as departed, the matching user in Intercom is flagged or deactivated, so former employees do not keep CRM access after their last day.

One directory of people

A person's name, title, email, phone, or manager corrected in either system updates the other, so both stop maintaining separate copies of the same individual.

Where Hibob tracks people the business also engages: contacts stay in sync

A person recorded in Hibob, such as a candidate or applicant, can create or update the matching contact in Intercom, so relationship history and outreach are not rebuilt from scratch when the same individual appears in both.

What you can sync between Hibob and Intercom

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Hibob objects Intercom objects How this pairing syncs
People (Employees) Core employee records with out-of-the-box and custom fields; read via POST /people/search, created and updated through the /people endpoints. Conversations Support and sales threads sync outward for analytics and CRM context. People (Employees) is specific to Hibob and Conversations to Intercom — each maps to any object or custom field on the other side.
Employment Historical table of job terms, contract, and working pattern under /people/{id}/employment; full CRUD, entries keyed by effectiveDate. Tickets Structured ticket records track issues alongside conversational threads. Employment is specific to Hibob and Tickets to Intercom — each maps to any object or custom field on the other side.
Work Reporting line, department, site, and title under /people/{id}/work; drives the org chart and is synced two-way to directories. Data Events Behavioral events pushed in from product databases trigger messages and flows. Work is specific to Hibob and Data Events to Intercom — each maps to any object or custom field on the other side.
Salaries Compensation history at /people/{id}/salaries; full CRUD but gated behind the Payroll permission on the service user. Custom Data Attributes Typed custom fields on contacts and companies hold synced billing and usage data. Salaries is specific to Hibob and Custom Data Attributes to Intercom — each maps to any object or custom field on the other side.
Time off Absence requests and who's-out data via /timeoff/employees/{id}/requests and /timeoff/whosout; submit new requests and read balances. Tags Labels applied to contacts, companies, and conversations sync for routing and reporting. Time off is specific to Hibob and Tags to Intercom — each maps to any object or custom field on the other side.
Lifecycle Hire, termination, and leave status changes at /people/{id}/lifecycle; read-only and the source of lifecycle webhook events. Segments Saved audience definitions are readable for targeting parity across tools. Lifecycle is specific to Hibob and Segments to Intercom — each maps to any object or custom field on the other side.

How changes propagate between Hibob and Intercom

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Hibob Intercom Sub-second propagation

DetectionHibob notifies Stacksync of record changes through webhook events. Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events.

DeliveryEach detected change is written to Intercom through its API, with automatic retries and rate-limit backoff.

Intercom Hibob Sub-second propagation

DetectionIntercom notifies Stacksync of record changes through webhook events. Webhook topic subscriptions for contact, company, and conversation events, plus polling for backfill.

DeliveryEach detected change is written to Hibob through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Hibob: Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
  • Intercom: Subject to per-app rate limits on the Intercom API.
What ships with Hibob ⇄ Intercom

Connect Hibob and Intercom for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Hibob–Intercom connection.

Real-time

Two-way sync

Changes in Hibob or Intercom instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Hibob or Intercom data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Hibob or Intercom record.

Observability

Monitoring

Track your Hibob ⇄ Intercom sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Hibob and Intercom.

How the Hibob and Intercom connectors work

Hibob

Integration surface
REST API (the Bob API)
Authentication
Service User credentials over HTTP Basic auth (Base64-encoded serviceUserId:serviceUserToken); permissions granted per data category (People, Payroll, Documents) in Bob admin
Change detection
Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events; the employee.updated payload flags which fields changed and Bob recommends an API call for the full record. There is no CDC stream, and deleting a table entry fires no webhook (Bob has no table-entry deletion event).
Capabilities
read · write · webhooks
Rate limits
Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
Hibob setup guide

Intercom

Integration surface
REST API
Authentication
OAuth 2.0 for public apps or a workspace access token
Change detection
Webhook topic subscriptions for contact, company, and conversation events, plus polling for backfill
Capabilities
read · write · webhooks
Rate limits
Subject to per-app rate limits on the Intercom API
How it works

How to connect Hibob to Intercom — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Hibob and Intercom with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Hibob connected
    Intercom connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Hibob and Intercom objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Hibob ⇄ Intercom
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Hibob Intercom
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Hibob and Intercom integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 513 integrations available for Hibob and Intercom.

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