Real-time
Two-way sync
Changes in Gong or ServiceNow instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Business productivity
Gong to ServiceNow integration — real-time, two-way sync
Keep Gong and ServiceNow in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Gong and ServiceNow
Sync what happens in ServiceNow with the customer records in Gong, in real time and in both directions.
The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever ServiceNow holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.
Stacksync connects Problems, Service Catalog Requests, Configuration Items (CMDB), Users and Groups in ServiceNow to Calls, Transcripts, Users, Interaction Stats (Activity) in Gong with bi-directional, real-time sync. Activity and record changes in ServiceNow update the matching contact or account in Gong, and CRM data flows the other way wherever ServiceNow can store and use it.
Common use cases
- 01 Bi-directional sync of incidents with engineering issue trackers so IT and engineering work the same ticket without re-keying
- 02 Keep CMDB configuration items aligned with asset inventories and cloud resource databases
- 03 Import externally recorded dialer or web-conference calls into Gong via POST /v2/calls so they get transcribed and analyzed like native Gong calls.
- 04 Upload warehouse- or CRM-derived Accounts, Opportunities, and stages into Gong through the CRM integration API so deal context shows alongside conversations.
Common sync patterns
Where ServiceNow handles support or shared inboxes
Tickets and conversations attach to the right contact and account in Gong, so sales sees open issues before the next call.
Where ServiceNow supplies contact or company data
Enriched fields land directly on records in Gong, and refreshes keep them from going stale.
Where ServiceNow can store CRM context: fields kept current
Owner, lifecycle stage, or account details from Gong sync into ServiceNow, so people working there have the context without switching tools.
What you can sync between Gong and ServiceNow
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Gong objects | ServiceNow objects | How this pairing syncs | |
|---|---|---|---|
| Users Gong users and team members with roles, titles, email, and settings, read via GET /v2/users to map call owners and participants to CRM and warehouse identities. Read-only. | Incidents The core ITSM ticket; commonly synced with engineering trackers and CRMs. | Users is specific to Gong and Incidents to ServiceNow — each maps to any object or custom field on the other side. | |
| Interaction Stats (Activity) Aggregated talk/listen ratios, interaction stats, and day-by-day user activity retrieved via POST /v2/stats endpoints; read out for coaching and engagement reporting. Read-only. | Change Requests Track planned changes; synced to deployment and release tooling. | Interaction Stats (Activity) is specific to Gong and Change Requests to ServiceNow — each maps to any object or custom field on the other side. | |
| Trackers & Scorecards Keyword and topic tracker definitions plus coaching scorecards, including answered scorecards, read from Settings as coaching and deal-risk signals. Read-only. | Problems Root-cause records linked to incidents, useful in cross-system reporting. | Trackers & Scorecards is specific to Gong and Problems to ServiceNow — each maps to any object or custom field on the other side. | |
| CRM Objects Accounts, opportunities, stages, and users uploaded into Gong through the CRM integration API so CRM context appears alongside conversations. Write (upload) path. | Service Catalog Requests Requested items and approvals that often trigger provisioning in other systems. | CRM Objects is specific to Gong and Service Catalog Requests to ServiceNow — each maps to any object or custom field on the other side. | |
| Library Call-library folders and folder content (curated calls and snippets) read via GET /v2/library/folders and /v2/library/folder-content. Read-only. | Configuration Items (CMDB) Asset and infrastructure records synced with discovery tools and asset databases. | Library is specific to Gong and Configuration Items (CMDB) to ServiceNow — each maps to any object or custom field on the other side. | |
| Data Privacy (Erasure) GDPR/CCPA deletion handled by POST /v2/data-privacy/erase-data-for-email, with data-for-email lookups on the read side; a write path used for compliance deletions. | Users and Groups Sys_user and group tables synced with HR systems and identity providers. | Data Privacy (Erasure) is specific to Gong and Users and Groups to ServiceNow — each maps to any object or custom field on the other side. |
How changes propagate between Gong and ServiceNow
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Gong ServiceNow Interval-based propagation
DetectionStacksync polls Gong for changes on an incremental schedule, reading only records changed since the previous pass. Polling POST /v2/calls/extensive on fromDateTime/toDateTime.
DeliveryEach detected change is written to ServiceNow through its API, with automatic retries and rate-limit backoff.
ServiceNow Gong Interval-based propagation
DetectionStacksync polls ServiceNow for changes on an incremental schedule, reading only records changed since the previous pass. Polling on sys_updated_on timestamps.
DeliveryEach detected change is written to Gong through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Gong: 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
- ServiceNow: Subject to instance-level API rate limits and concurrency semaphores configured by administrators.
What ships with Gong ⇄ ServiceNow
Connect Gong and ServiceNow for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Gong–ServiceNow connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Gong or ServiceNow data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Gong or ServiceNow record.
Observability
Monitoring
Track your Gong ⇄ ServiceNow sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Gong and ServiceNow.
How the Gong and ServiceNow connectors work
Gong
- Integration surface
- REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure
- Authentication
- Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps
- Change detection
- Polling POST /v2/calls/extensive on fromDateTime/toDateTime; the public API exposes no outbound webhooks or CDC, though a Gong admin can configure a product-side automation Rule that POSTs matching calls to a URL. Transcripts and analysis appear only after asynchronous processing.
- Capabilities
- read · write
- Rate limits
- 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
ServiceNow
- Integration surface
- REST API (Table, Import Set, and Aggregate APIs); SOAP remains for legacy integrations
- Authentication
- OAuth 2.0 or basic authentication against the instance
- Change detection
- Polling on sys_updated_on timestamps; instance admins can configure outbound push through business rules or Flow Designer
- Capabilities
- read · write
- Rate limits
- Subject to instance-level API rate limits and concurrency semaphores configured by administrators
How it works
How to connect Gong to ServiceNow — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Gong and ServiceNow with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Gong
connected
ServiceNow connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Gong and ServiceNow objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Gong ⇄ ServiceNowCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Gong ServiceNowCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Gong and ServiceNow integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Gong and ServiceNow: authenticate both systems, choose the objects to sync (such as Gong's Users and Interaction Stats (Activity)), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Common patterns for Gong and ServiceNow: Where ServiceNow handles support or shared inboxes; Where ServiceNow supplies contact or company data; Where ServiceNow can store CRM context: fields kept current. Tickets and conversations attach to the right contact and account in Gong, so sales sees open issues before the next call.
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Gong: REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure. Authentication: Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps. ServiceNow: REST API (Table, Import Set, and Aggregate APIs); SOAP remains for legacy integrations. Authentication: OAuth 2.0 or basic authentication against the instance. Stacksync manages authentication, retries, and rate limits on both sides.
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ServiceNow: Sys_updated_on and sys_created_on columns exist on every table, giving a consistent basis for incremental extraction. Gong: Transcript retrieval is a POST to /v2/calls/transcript that accepts callIds and returns speaker-attributed, timestamped sentences only for calls that have finished processing. Stacksync's field mapping accounts for these differences between Gong and ServiceNow without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Gong and ServiceNow records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Gong and ServiceNow connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Gong–ServiceNow integration in-house.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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