Real-time
Two-way sync
Changes in Gladly or Pendo instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Analytics
Gladly to Pendo integration — real-time, two-way sync
Keep Gladly and Pendo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Gladly and Pendo
Put live Gladly data behind every dashboard and cohort in Pendo, and write the segments and scores Pendo computes back onto the Gladly record — one connection, not a nightly export.
Pendo turns data into dashboards, cohorts, and metrics; Gladly is where customers, contacts, deals, and activity actually live and change. The two meet wherever a number is really about a specific account, segment, or stage — yet most teams feed the CRM into analytics as a nightly extract or a hand-maintained connector, so the reporting lags the business and can't be sliced by the customers and segments that matter.
Stacksync syncs Conversation items, Agents, Topics, Tasks from Gladly into Pendo field by field and within seconds, so every dashboard and cohort runs on current records instead of a stale copy. Because the connection runs both ways, the cohorts, scores, and metrics computed in Pendo write back to fields in Gladly, landing where the people working accounts can see them. You decide which system owns which fields; Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Sync Pendo Visitors and Accounts into a data model to score product-qualified accounts alongside behavioral event data.
- 02 Load guide-engagement events into a reporting database to measure onboarding-flow adoption against retention and expansion.
- 03 Mirror conversations and topics into a warehouse for CX analytics and staffing models.
- 04 Keep customer attributes such as loyalty tier and lifetime value synced from a warehouse into Gladly profiles for routing and prioritization.
Common sync patterns
A record that outlives edits in the CRM
A continuously synced copy of Gladly's records and activity in Pendo keeps a queryable history even as records change or age out of the CRM.
Customer context in Pendo
Accounts, contacts, deals, and activity from Gladly sync into Pendo, so metrics and dashboards group by real customers, segments, and stage instead of anonymous IDs.
Report on live CRM data
New records and status changes in Gladly appear in Pendo within seconds, so dashboards and cohorts track the current pipeline rather than last night's export.
What you can sync between Gladly and Pendo
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Gladly objects | Pendo objects | How this pairing syncs | |
|---|---|---|---|
| Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation. | Features / Pages / Guides (metadata) Definitions of tagged UI elements listed through the entity endpoints; read-only reference used to label and join the event streams. | Conversation items is specific to Gladly and Features / Pages / Guides (metadata) to Pendo — each maps to any object or custom field on the other side. | |
| Agents User records used to attribute work in CX analytics. | Visitors End-user records with agent-collected and custom fields; queried through the Aggregation API and enriched with custom fields written back via the Metadata API. | Agents is specific to Gladly and Visitors to Pendo — each maps to any object or custom field on the other side. | |
| Topics Categorization applied to conversations; the key dimension for contact-driver reporting. | Accounts Company/workspace records that roll visitors up to an account dimension; readable via Aggregation and a write target for custom fields (plan, ARR, health) via the Metadata API. | Topics is specific to Gladly and Accounts to Pendo — each maps to any object or custom field on the other side. | |
| Tasks Follow-up work items created from external triggers or synced for workload reporting. | Feature Events Click/interaction events on tagged features, read-only through the Aggregation API over an event-time window and joined to the Feature definitions. | Tasks is specific to Gladly and Feature Events to Pendo — each maps to any object or custom field on the other side. | |
| Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching. | Page Events Page-view events for tagged pages; read-only via the Aggregation API, used for adoption and path analysis in a warehouse. | Customer profiles is specific to Gladly and Page Events to Pendo — each maps to any object or custom field on the other side. | |
| Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses. | Guide Events Guide seen/advanced/dismissed and step events for in-app walkthroughs; read-only through the Aggregation API to measure onboarding flow adoption. | Conversations is specific to Gladly and Guide Events to Pendo — each maps to any object or custom field on the other side. |
How changes propagate between Gladly and Pendo
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Gladly Pendo Sub-second propagation
DetectionGladly notifies Stacksync of record changes through webhook events. Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports.
DeliveryEach detected change is written to Pendo through its API, with automatic retries and rate-limit backoff.
Pendo Gladly Interval-based propagation
DetectionStacksync polls Pendo for changes on an incremental schedule, reading only records changed since the previous pass. Polling - reads query the Aggregation API over event-time windows.
DeliveryEach detected change is written to Gladly through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Gladly: Subject to the platform's API rate limits.
- Pendo: Pendo does not publish fixed numeric limits; it throttles heavy Aggregation queries with 429s and caps/paginates large responses, so wide exports are paced and time-windowed.
What ships with Gladly ⇄ Pendo
Connect Gladly and Pendo for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Gladly–Pendo connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Gladly or Pendo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Gladly or Pendo record.
Observability
Monitoring
Track your Gladly ⇄ Pendo sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Gladly and Pendo.
How the Gladly and Pendo connectors work
Gladly
- Integration surface
- REST API
- Authentication
- API tokens used with basic authentication tied to an agent email
- Change detection
- Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits
Pendo
- Integration surface
- Pendo Engage API (REST) on app.pendo.io (US) / app.eu.pendo.io (EU), base path /api/v1/ - Aggregation API for reads and the Metadata API for writes
- Authentication
- Integration key sent in the x-pendo-integration-key header, generated in Subscription Settings; keys are scoped read-only or read/write, so writes require a read/write key
- Change detection
- Polling - reads query the Aggregation API over event-time windows; no change-data-capture feed and no data-change webhooks. Writes go through the Metadata API on demand.
- Capabilities
- read · write
- Rate limits
- Pendo does not publish fixed numeric limits; it throttles heavy Aggregation queries with 429s and caps/paginates large responses, so wide exports are paced and time-windowed.
How it works
How to connect Gladly to Pendo — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Gladly and Pendo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Gladly
connected
Pendo
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Gladly and Pendo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Gladly ⇄ PendoCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Gladly PendoCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Gladly and Pendo integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Gladly and Pendo: authenticate both systems, choose the objects to sync (such as Gladly's Conversation items and Agents), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Change detection on Gladly: Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports. On Pendo: Polling - reads query the Aggregation API over event-time windows; no change-data-capture feed and no data-change webhooks. Writes go through the Metadata API on demand. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Pendo side: Guide Events, Poll / NPS Responses, Features / Pages / Guides (metadata), Visitors, plus custom fields where Pendo exposes them. On the Gladly side: Conversation items, Agents, Topics, Tasks. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Gladly and Pendo: A record that outlives edits in the CRM; Customer context in Pendo; Report on live CRM data. A continuously synced copy of Gladly's records and activity in Pendo keeps a queryable history even as records change or age out of the CRM.
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Gladly: REST API. Authentication: API tokens used with basic authentication tied to an agent email. Pendo: Pendo Engage API (REST) on app.pendo.io (US) / app.eu.pendo.io (EU), base path /api/v1/ - Aggregation API for reads and the Metadata API for writes. Authentication: Integration key sent in the x-pendo-integration-key header, generated in Subscription Settings; keys are scoped read-only or read/write, so writes require a read/write key. Stacksync manages authentication, retries, and rate limits on both sides.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 383 integrations available for Gladly and Pendo.
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