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CRM ⇄ Human resources

Freshsales to Hibob integration — real-time, two-way sync

Keep Freshsales and Hibob in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Freshsales and Hibob

Keep the people who own accounts in Freshsales in step with the workforce records in Hibob, so ownership, roles, and org structure stay current in both systems, in real time and in both directions.

Freshsales runs on people as much as on accounts: every contact, deal, and account has an owner, and those owners are employees whose roles, teams, and status are held in Hibob. Hibob is the system of record for the workforce, from new hires to promotions to departures, and often for the candidates the business is still deciding on. When the two systems are connected only by re-keying or an overnight export, they drift apart, and the CRM ends up assigning accounts to people who have left, holding territories that no longer match the org chart, and waiting days to give a new rep access.

Stacksync syncs Sales activities, Products, Contacts, Accounts in Freshsales with Time off, Lifecycle, Documents, Named lists in Hibob field by field, in real time, and in both directions. You decide which system owns which fields, so Hibob stays authoritative on roles and org structure while Freshsales keeps ownership and territory current, and Stacksync resolves conflicts by the rules you set.

Common use cases

  • 01 Push product-qualified leads from the warehouse into Freshsales as contacts with lifecycle stages set.
  • 02 Keep Freshsales accounts aligned with a billing system so plan and revenue fields stay current.
  • 03 Mirror Work data (department, site, manager, title) into an org-chart or reporting warehouse for headcount and structure analysis.
  • 04 Sync Time off requests and who's-out data into a scheduling or workforce-planning database for coverage and capacity reporting.

Common sync patterns

Ownership and territory follow the org chart

When a person changes team, manager, or region in Hibob, their accounts and territory assignments in Freshsales update to match, so pipeline stays with the right owner.

Deactivate access when someone leaves

When Hibob marks a worker as departed, the matching user in Freshsales is flagged or deactivated, so former employees do not keep CRM access after their last day.

One directory of people

A person's name, title, email, phone, or manager corrected in either system updates the other, so both stop maintaining separate copies of the same individual.

What you can sync between Freshsales and Hibob

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Freshsales objects Hibob objects How this pairing syncs
Products Catalog items attached to deals for line-level revenue data. Named lists Dropdown option lists such as departments and sites used to resolve field values when mapping People records during sync. Products is specific to Freshsales and Named lists to Hibob — each maps to any object or custom field on the other side.
Contacts Person records carrying lifecycle stages; the main entity for two-way CRM syncs. People (Employees) Core employee records with out-of-the-box and custom fields; read via POST /people/search, created and updated through the /people endpoints. Contacts is specific to Freshsales and People (Employees) to Hibob — each maps to any object or custom field on the other side.
Accounts Company records kept aligned with billing, ERP, and warehouse tables. Employment Historical table of job terms, contract, and working pattern under /people/{id}/employment; full CRUD, entries keyed by effectiveDate. Accounts is specific to Freshsales and Employment to Hibob — each maps to any object or custom field on the other side.
Deals Pipeline records synced to a warehouse for revenue reporting. Work Reporting line, department, site, and title under /people/{id}/work; drives the org chart and is synced two-way to directories. Deals is specific to Freshsales and Work to Hibob — each maps to any object or custom field on the other side.
Tasks Rep to-dos created from external triggers or synced for productivity reporting. Salaries Compensation history at /people/{id}/salaries; full CRUD but gated behind the Payroll permission on the service user. Tasks is specific to Freshsales and Salaries to Hibob — each maps to any object or custom field on the other side.
Appointments Scheduled meetings readable for activity analytics. Time off Absence requests and who's-out data via /timeoff/employees/{id}/requests and /timeoff/whosout; submit new requests and read balances. Appointments is specific to Freshsales and Time off to Hibob — each maps to any object or custom field on the other side.

How changes propagate between Freshsales and Hibob

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Freshsales Hibob Sub-second propagation

DetectionFreshsales notifies Stacksync of record changes through webhook events. Polling with updated-at filters through views.

DeliveryEach detected change is written to Hibob through its API, with automatic retries and rate-limit backoff.

Hibob Freshsales Sub-second propagation

DetectionHibob notifies Stacksync of record changes through webhook events. Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events.

DeliveryEach detected change is written to Freshsales through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Freshsales: Subject to per-account API rate limits that vary by Freshworks plan.
  • Hibob: Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
What ships with Freshsales ⇄ Hibob

Connect Freshsales and Hibob for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshsales–Hibob connection.

Real-time

Two-way sync

Changes in Freshsales or Hibob instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Freshsales or Hibob data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Freshsales or Hibob record.

Observability

Monitoring

Track your Freshsales ⇄ Hibob sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Freshsales and Hibob.

How the Freshsales and Hibob connectors work

Freshsales

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters through views; outbound webhooks can be configured via workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by Freshworks plan

Hibob

Integration surface
REST API (the Bob API)
Authentication
Service User credentials over HTTP Basic auth (Base64-encoded serviceUserId:serviceUserToken); permissions granted per data category (People, Payroll, Documents) in Bob admin
Change detection
Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events; the employee.updated payload flags which fields changed and Bob recommends an API call for the full record. There is no CDC stream, and deleting a table entry fires no webhook (Bob has no table-entry deletion event).
Capabilities
read · write · webhooks
Rate limits
Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
Hibob setup guide
How it works

How to connect Freshsales to Hibob — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Freshsales and Hibob with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Freshsales connected
    Hibob connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Freshsales and Hibob objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Freshsales ⇄ Hibob
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Freshsales Hibob
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Freshsales and Hibob integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 522 integrations available for Freshsales and Hibob.

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