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Database ⇄ Marketing

CockroachDB to Marketo integration — real-time, two-way sync

Keep CockroachDB and Marketo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect CockroachDB and Marketo

Give your team Marketo's contacts, campaigns, and engagement in CockroachDB: query them with SQL, push audiences built from your own data back to Marketo, and skip the marketing API.

Marketo holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in CockroachDB, hard to get into campaigns without manual exports.

Stacksync mirrors Custom Objects, Activities and Lead Changes, Static Lists, Programs and Program Members from Marketo into Indexes, Sequences, Changefeeds, Databases in CockroachDB field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in CockroachDB, from usage, orders, or account status, sync back into Marketo to drive campaigns and ads, with Marketo kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Write application events from CockroachDB back to CRM fields to give go-to-market teams product context.
  • 02 Use changefeeds to propagate row changes from a multi-region cluster into a warehouse or search index.
  • 03 Add or remove Leads on Static Lists or set Program Member status from lifecycle stage computed downstream, then run a trigger Smart Campaign against them.
  • 04 Sync Opportunities and Opportunity Roles into Marketo so revenue and pipeline data can drive account-aware nurture and reporting.

Common sync patterns

Keep contact attributes consistent

Lifecycle stage, subscription status, or plan maintained on either side stays current on the other, ending exports and dual data entry.

Query Marketo like a database

Contacts, leads, audiences, and campaign metrics from Marketo live in CockroachDB as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in CockroachDB from product usage, orders, or account status sync into Marketo as lists or audiences, so campaigns and ads target the people your data says they should.

What you can sync between CockroachDB and Marketo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

CockroachDB objects Marketo objects How this pairing syncs
Tables The core read/write target; rows sync bi-directionally with SaaS objects or other databases. Opportunities and Opportunity Roles Revenue objects synced via /rest/v1/opportunities.json and /rest/v1/opportunities/roles.json; roles associate an opportunity with a Lead, so pipeline data can drive nurture and scoring. Tables is specific to CockroachDB and Opportunities and Opportunity Roles to Marketo — each maps to any object or custom field on the other side.
Views Read-only projections used as curated sync sources. Custom Objects Auxiliary data tables described via /rest/v1/customobjects.json and read/written via /rest/v1/customobjects/{apiName}.json, linked to Leads by a dedupe/link field so campaigns branch on records like purchases or subscriptions. Views is specific to CockroachDB and Custom Objects to Marketo — each maps to any object or custom field on the other side.
Indexes Secondary indexes that keep sync lookup queries fast on key columns. Activities and Lead Changes Engagement feed (opens, clicks, form fills, Data Value Changes) read via GET /rest/v1/activities.json using a paging token from /rest/v1/activities/pagingtoken.json (sinceDatetime), plus Get Lead Changes and Get Deleted Leads; read-only, also available via async Bulk Activity Extract. Indexes is specific to CockroachDB and Activities and Lead Changes to Marketo — each maps to any object or custom field on the other side.
Sequences ID generators that matter when writes originate from an external system. Static Lists Named static lists; read via /rest/v1/lists.json, with Leads added or removed via POST and DELETE on /rest/v1/lists/{listId}/leads.json to control campaign membership from lifecycle logic computed downstream. Sequences is specific to CockroachDB and Static Lists to Marketo — each maps to any object or custom field on the other side.
Changefeeds Built-in CDC streams that emit row-level changes to external sinks. Programs and Program Members Marketing programs read via /rest/v1/programs.json; program membership and member status managed via /rest/v1/leads/programs/{programId}.json and the program status endpoint for acquisition and attribution reporting. Changefeeds is specific to CockroachDB and Programs and Program Members to Marketo — each maps to any object or custom field on the other side.
Databases Logical containers a sync connects to, addressed like PostgreSQL databases. Smart Campaigns Automation flows read via /rest/v1/campaigns.json and run against a set of Leads by requesting a trigger campaign with POST /rest/v1/campaigns/{id}/trigger.json, so downstream logic can push Leads into a Marketo flow. Databases is specific to CockroachDB and Smart Campaigns to Marketo — each maps to any object or custom field on the other side.

How changes propagate between CockroachDB and Marketo

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

CockroachDB Marketo Sub-second propagation

DetectionChanges in CockroachDB are captured at the source via change data capture — no polling loop against its API. CDC via changefeeds, which stream row-level changes.

DeliveryEach detected change is written to Marketo through its API, with automatic retries and rate-limit backoff.

Marketo CockroachDB Interval-based propagation

DetectionStacksync polls Marketo for changes on an incremental schedule, reading only records changed since the previous pass. Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on.

DeliveryEach detected change is applied to CockroachDB as a row-level write, with types converted between the two schemas.

Rate-limit considerations

  • CockroachDB: No API rate limits in the SaaS sense; throughput is bounded by cluster capacity.
  • Marketo: Interactive calls are capped at 100 per 20 seconds (error 606) and a maximum of 10 concurrent calls (error 615) per instance, neither increasable; a default daily quota of 50,000 calls (increasable, resets midnight CST) applies. Bulk Extract shares a 500 MB/day export quota across data types with at most 2 concurrent jobs and 10 queued.
What ships with CockroachDB ⇄ Marketo

Connect CockroachDB and Marketo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every CockroachDB–Marketo connection.

Real-time

Two-way sync

Changes in CockroachDB or Marketo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever CockroachDB or Marketo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single CockroachDB or Marketo record.

Observability

Monitoring

Track your CockroachDB ⇄ Marketo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between CockroachDB and Marketo.

How the CockroachDB and Marketo connectors work

CockroachDB

Integration surface
SQL wire protocol (PostgreSQL-compatible)
Authentication
Database credentials with TLS; client certificates or SCRAM password auth
Change detection
CDC via changefeeds, which stream row-level changes; polling as a fallback
Capabilities
read · write · CDC
Rate limits
No API rate limits in the SaaS sense; throughput is bounded by cluster capacity

Marketo

Integration surface
Marketo REST API (JSON over HTTPS) for Leads, Companies, Opportunities, Custom Objects, Activities, Lists, Programs, and Campaigns, plus an asynchronous Bulk Import (leads) and Bulk Extract (leads/activities/program members/custom objects) API and an Asset REST API for emails, forms, and landing pages
Authentication
OAuth 2.0 client_credentials (2-legged): GET the Identity URL /oauth/token?grant_type=client_credentials with a Custom Service client_id and client_secret to receive an access token valid for 3600 seconds, then send it as Authorization: Bearer on each call. The instance base URL is https://{munchkinId}.mktorest.com; passing the token as an access_token query parameter is deprecated (removal July 31, 2026).
Change detection
Polling: Get Lead Changes and Get Lead Activities from a paging token seeded by a sinceDatetime, plus Get Deleted Leads, or Bulk Extract filtered on createdAt/updatedAt. Marketo's Webhooks are Smart Campaign flow-step outbound HTTP calls to a URL, not a general record-change subscription, so there is no push feed of arbitrary CRUD.
Capabilities
read · write
Rate limits
Interactive calls are capped at 100 per 20 seconds (error 606) and a maximum of 10 concurrent calls (error 615) per instance, neither increasable; a default daily quota of 50,000 calls (increasable, resets midnight CST) applies. Bulk Extract shares a 500 MB/day export quota across data types with at most 2 concurrent jobs and 10 queued.
How it works

How to connect CockroachDB to Marketo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate CockroachDB and Marketo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    CockroachDB connected
    Marketo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the CockroachDB and Marketo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · CockroachDB ⇄ Marketo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    CockroachDB Marketo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

CockroachDB and Marketo integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 403 integrations available for CockroachDB and Marketo.

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