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CRM ⇄ Marketing

Clearbit to Rollworks integration — real-time data sync

Keep Clearbit and Rollworks in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Clearbit and Rollworks

Flow Clearbit data into Rollworks in real time — no exports, no schedulers, no custom scripts.

Clearbit is a read-only source: Stacksync reads its data in real time and delivers it into Rollworks, so Rollworks always reflects the current state of Clearbit — without exports, scripts, or schedulers.

Clearbit owns the customer relationship and the pipeline; Rollworks runs the campaigns, audiences, and outreach that fill it. The two overlap on the same people and companies — a lead in one system is a subscriber, a segment member, an event registrant, or an ad audience in the other. When that overlap is bridged by CSV exports or a nightly job, sales works from lists that no longer match reality and marketing keeps targeting people whose status has already moved on.

Common use cases

  • 01 Refresh firmographic fields on existing accounts on a schedule so segmentation stays current.
  • 02 Enrich new CRM leads with person and company attributes as they are created, keyed by email and domain.
  • 03 Consolidate account-level ad engagement by domain into a reporting database to join RollWorks spend against CRM Opportunities.
  • 04 Push a Target Account List from a CRM or warehouse into RollWorks, keeping Accounts (domains) and their Account Tiers aligned as the source data changes.

Common sync patterns

Where Rollworks generates leads: hand-off without re-keying

New leads or responders captured in Rollworks flow into Clearbit assigned and deduplicated, so nothing sits in a marketing list waiting for someone to export it.

New and updated people stay in step

When a contact or lead is created or edited in either system, the matching record appears or updates in the other, so campaigns reach real people and reps see who is already being marketed to.

Where Rollworks captures engagement: activity lands on the record

Opens, clicks, form fills, event attendance, or ad responses recorded in Rollworks post back to the contact or account in Clearbit, so reps see interest before they reach out.

What you can sync between Clearbit and Rollworks

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Clearbit objects Rollworks objects How this pairing syncs
Reveal matches IP-to-company resolutions used to identify anonymous website traffic. Accounts (TAL Items) Individual accounts identified by domain; added or removed via the tier items endpoint (POST/DELETE) so an operational database can control which domains are targeted. Reveal matches is specific to Clearbit and Accounts (TAL Items) to Rollworks — each maps to any object or custom field on the other side.
Name-to-domain lookups Company name resolution used to normalize account records before enrichment. Audience Segments CRM (email), custom (cookie or ID), and lookalike segments created via /audience/v1/segments; membership is written from a warehouse with a duration of 1 to 540 days. Name-to-domain lookups is specific to Clearbit and Audience Segments to Rollworks — each maps to any object or custom field on the other side.
Enrichment attributes The firmographic and technographic fields appended to destination records. Campaigns Prospecting v2 campaigns running on Web and LinkedIn with budget, KPI, and flight settings; created and edited via API and read back for status and pacing. Enrichment attributes is specific to Clearbit and Campaigns to Rollworks — each maps to any object or custom field on the other side.
Companies Firmographic profiles looked up by domain and merged into account records. Ad Groups and Ads Campaign subdivisions carrying attribute, contextual, geo, and device targeting plus creative; read and written to keep targeting aligned with an internal planning system. Companies is specific to Clearbit and Ad Groups and Ads to Rollworks — each maps to any object or custom field on the other side.
Persons Individual profiles looked up by email and used to enrich contacts and leads. Reporting and Attribution Delivery and attribution metrics (impressions, clicks, cost, conversions, view-throughs) from the GraphQL Reporting API; read-only, aggregated by campaign, ad, and account domain. Persons is specific to Clearbit and Reporting and Attribution to Rollworks — each maps to any object or custom field on the other side.

How changes propagate between Clearbit and Rollworks

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Clearbit Rollworks Sub-second propagation

DetectionClearbit notifies Stacksync of record changes through webhook events. On-demand lookups.

DeliveryEach detected change is written to Rollworks through its API, with automatic retries and rate-limit backoff.

Rollworks Clearbit Interval-based propagation

DetectionStacksync polls Rollworks for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule.

DeliveryClearbit does not accept inbound record writes, so this direction carries requests rather than records: Clearbit's output flows back as field updates on the originating Rollworks records.

Rate-limit considerations

  • Clearbit: Subject to plan-based API rate limits and lookup volumes.
  • Rollworks: NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
What ships with Clearbit ⇄ Rollworks

Connect Clearbit and Rollworks for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Clearbit–Rollworks connection.

Real-time

Real-time sync

Changes in Clearbit or Rollworks instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Clearbit or Rollworks data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Clearbit or Rollworks record.

Observability

Monitoring

Track your Clearbit ⇄ Rollworks sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Clearbit and Rollworks.

How the Clearbit and Rollworks connectors work

Clearbit

Integration surface
REST API (separate endpoints per product: Enrichment, Reveal)
Authentication
API key (bearer secret key)
Change detection
On-demand lookups; asynchronous enrichment results can be delivered via webhook callbacks
Capabilities
read · webhooks
Rate limits
Subject to plan-based API rate limits and lookup volumes

Rollworks

Integration surface
REST APIs (Audience, Prospecting v2) plus a GraphQL Reporting API
Authentication
OAuth 2.0 via NextRoll (Authorization Code grant, Bearer tokens per RFC 6749/6750); Personal Access Tokens supported for server-side scripts
Change detection
Polling — reporting is pulled via GraphQL queries and account/audience membership is reconciled on a schedule; no change webhooks or CDC feed is published
Capabilities
read · write
Rate limits
NextRoll does not publish explicit rate limits; access tokens expire 24 hours after issue and refresh tokens rotate on use, so long-running syncs must keep refreshing credentials.
How it works

How to connect Clearbit to Rollworks — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Clearbit and Rollworks with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Clearbit connected
    Rollworks connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Clearbit and Rollworks objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Clearbit ⇄ Rollworks
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Clearbit Rollworks
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Clearbit and Rollworks integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 247 integrations available for Clearbit and Rollworks.

Popular · 7 of 247
All Clearbit integrations All Rollworks integrations Browse all integrations
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